What is Google PageSpeed Insights? Speed Up Your Website


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Your visitors should have a pleasant experience on your site.

Page speed is an important factor in providing great user experiences. With an easy-to-use tool like Google page speed insights, you can quickly determine the page speed of your Google webpage.

For more information, continue reading. This article covers:

  • Page speed is very important 
  • PageSpeed Insights: How To Use It
  • How do you speed up your Google Page

Kobe Digital offers page optimization services that will speed up your website. This will improve the user experience and Google PageSpeed Insights score. Contact us today to learn more!

Page speed is important.

You have likely heard that page speed is an important factor. Why is page speed important for businesses?

1. Users hate slow-loading pages

With the Internet’s rapid growth, there is a lot of expectation that web pages load quickly. Users expect pages to load in less than one second

Slow-loading websites can cause a loss of leads for businesses. If your website loads slowly, users don’t want to wait.

Mobile users are particularly concerned about page loading speed. Users will be able to stay on your site and learn more about your business.

Users won’t spend as much time on your site if it takes too long for them to load. 

If your pages load slowly, you can lose customers. This is called your bounce rate.

This could negatively impact your website’s ranking and make it harder for you to reach larger audiences. Keep your leads engaged by making sure your pages load quickly.

3. It can impact your conversion rate

The speed of your website can affect the conversion rate. Slow-loading pages won’t help you make more money as your leads will abandon the page and go elsewhere to convert.

Fast-loading websites can have a big impact on conversions. Users will not need to wait for pages to load before making a purchase.

Page speed has a huge impact on conversion rates and profits. 

One-second page speed can improve your conversion rate by seven percent. If your page loads one second slower, you’re losing $2555 per annum.

Page loading times that are slower than others could result in lower profits for your business. To maximize your profit potential, your website must load quickly.

4. These can impact your SEO rankings

Page speed plays an important role in search engine optimization (SEO). Google started to rank page speed as a top ranking factor by SEO users.

Google won’t rank your website higher if the pages load too slowly to reach more leads 

Your website’s speed will affect search engine rankings and lead generation. Improved page speed will help you get more leads.

5. This can affect your quality score.

Do you have a Pay-per-click campaign Page speed can impact the quality score of your advertisement?

Your maximum bidding and your quality score will decide where your ads are placed in a PPC campaign. This can affect your ad placement and increase your cost per Click (CPC).

Ad signals may influence the quality score. Google will notify you if your pages load too slowly, or if leads click on another advertisement. This will lower your position.

Page speed has an impact on many pages of your website. Speeding up your page will help you to ensure the smooth operation of all of your campaigns.

6. This will be the first impression users get of your business

Users should have a pleasant experience visiting your website. Speedy pages will help build trust and demonstrate that you are trustworthy.

A slow-loading site might have the opposite effect. Leads will reroute your page to find a professional company.

Your users should think of you as professional. Your page should be fast. This will make your audience feel more professional and will keep them coming back.

Now you know why page speed matters for your website, it’s time to find out how to improve it.

What are Google PageSpeed Insights? How can they help you? 

Google PageSpeed insight can help improve the speed of your website.

PageSpeed Insights lets you test your mobile and desktop pages’ speed. The PageSpeed Insights report makes recommendations for improving your Google page speed.

How to Use Google PageSpeed Insights

PageSpeed Insights opens a new window in which you can enter your website URL. Click “Analyze” to continue. It takes Google a few seconds to scan your website.

The results for your website will appear after the next page loads. The first tab is for your mobile site and the second is for your desktop website. Each tab will contain your score and recommendations.

The Google PageSpeed Scorecard

When you reach the Google PageSpeed Insights results pages, you will see two ratings

The first indicates your page speed rating and the second is your optimization rating.

Page speed rating

Page speed can be described either as fast, average or slow. Optimization can be described either as a low, medium, or good. 

Check the speed of your site. If your site has a high rating for “fast”, you won’t need to modify it.

Depending on the speed of your page, you will see two numbers:

  • FCP: First Contentful Paint is a measurement of how long it takes for users to see a visual response from your page. 
  • DCL (DOM Content Loaded): This is the time at which your HTML documents are loaded. It should not exceed 1.2 seconds, as shown in this example photo. This will result in a lower bounce rate. It is an indicator that you are maintaining leads and will increase your SEO ranking on search engine results pages.
Score optimization

Next, look at your optimization score. The score can be rated starting from 100.

This score is determined by how well you implement common practices to improve your site’s performance. 

The two main areas that your optimization score focuses on are

  • It takes more time to load content than the fold.
  • The page takes time to load fully.

PageSpeed Insights will provide you with optimization suggestions. These suggestions are suggestions you can make to improve the user experience and increase page speed.

You will find suggestions such as avoiding redirects and using browser caching. Google also provides a link to resolve the problem.

Any Optimizations applied to your website will also be visible. 

Look at your report to see which elements were used successfully. This will give you confidence that other strategies are improving the site.

When you look at your PageSpeed Insights results, you’ll notice differences between mobile and desktop results. It is important to make sure that both sites are optimized to achieve the best results.

7 Tips for Increasing Your PageSpeed Insights Score 

Now you know how to increase your page speed using PageSpeed Insights. These are seven ways to make your website faster.

1. Optimize images for your site

Page speed can be improved by optimizing images for your website. They can also impact site speed.

Images can be large media files. This slows down the loading of images on your site. This slows down the site and discourages people from visiting it.

A site with many images will load slowly. Large images will cause a slower site to load

Optimize your site’s images to speed up loading. Compressing your images will make your site load faster.

2. Minimize the size and amount of large files

It is important to reduce the size of large files on your website. Pages that have large files will load slowly.

Files that you created for your audience may be found on your site

This media can slow down your site’s speed. 

If possible, limit the files that are large on your website. This will increase your page speed.

3. Minimize CSS, JavaScript, and HTML

You will need code to create your website. 

Some coders can slow down your webpage by making it too long. You can make your page load slower if your code is not necessary.

Comments left in code can slow down your page. Unused codes can also be affected.

Remove code that is not needed for the site’s performance. Have your code reviewed by your developer?

4. The number of redirects should be decreased

Redirects can be created by moving or deleting pages from your website. This will allow your audience to go to the relevant pages.

This can cause problems later on. This can negatively impact your site’s speed.

This will also affect Mobile users. Too many redirects could slow down mobile users’ browsing experience, and prevent them from staying on your web pages. 

Redirecting less traffic can increase your site’s performance but only when it is necessary. Remove unnecessary redirects from your website.

5. It’s a smart idea to use browser caching.

It is the browser’s responsibility to load all pages as soon as someone loads them. This includes JavaScript images and JavaScript files.

Use browser caching to reduce page load times. This saves the page for the next time that the user visits it.

This will make your page load faster and provide a better user experience. 

6. Use a content distribution network (CDN)

The information is provided by your server to everyone who visits your website. Your page will not load immediately because it must travel further.

This can be prevented by a CDN. Instead, the information comes from your server but it is sent from the closest server to the person accessing it. This speeds up the access time and makes the information more accessible to your audience.

CDNs (content distribution networks) allow websites to load faster. This will let your audience access your information faster.

PageSpeed Insights, and page speed services 

PageSpeed Insights can help improve your website’s speed. 

There are two ways to speed up your website’s pages. You can either use PageSpeed Insights, or you can invest in page speed service. 

What is the difference?

PageSpeed insights won’t allow you to make any changes. Google will make suggestions but you must make the changes. 

You will likely need to spend time and effort to modify or code your website. 

You may have to pay a fee for page speed services, but you can still manage your company. A professional digital marketing company will assess your page speed and make adjustments to improve it.

Your company can decide which option is best for them. A digital marketing agency can fix your website if they don’t have the resources or time.

Kobe Digital is the best-ranked optimization company in page speed

The speed of your website is important. Kobe Digital will optimize your website to ensure that leads stay on the page longer.

We’re a digital marketing agency that specializes in page speed optimization. The Award-winning team will make sure that your page loads quickly and efficiently to keep your leads interested.

If you’re looking for a company that drives results, look no further.

Start today to increase your Google page speed

We can help improve your Google page speed to get more leads and converts. Contact us now or email us to receive a custom page speed optimization strategy.

We look forward to working with your business!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.