If your conversion goals are not being met, then high-quality click-through rates and low click costs per click won’t help. It’s easy to optimize in the wrong places. 

This article will make your mind change. We’ll show you 11 strategies that will dramatically increase the performance of your Google Ads in just minutes.

This article will show you

• Expert strategies you can use in every PPC channel, not just Google Ads
• How can you convert more hard-earned sales
• Adding to your landing pages will improve conversion rates. 
• Use keywords that are optimized to attract visitors with purchase intent

The reader’s digest version of AdWords is not available. You will learn something from this tactical guide.

Your new Google Ads results might surprise you.

Prioritize Your Improvements

It’s impossible to evaluate your Google Ads performance starting at the bottom. To improve your PPC performance, you must work your way up.

Your funnel will most likely look like this.

• Google Ads Drive Traffic
• Conversions Captured By Landing Page
• Sales Teams Close Leads

Turning the funnel upside-down and taking some time off of your Google Ads account can help you improve your results.

Look at your sales process. What is your closing rate? Are you losing hard-earned leads?

Next, take another look at your landing pages. Are your conversion rates increasing consistently with A/B testing?

Log in to your Google Ads account. Are your accounts properly structured? Are you spending money on irrelevant keywords?

Make sure you’re closing as many sales lead as possible. Once you have a clear picture, you can start to narrow down the keywords that will drive sales. 

Here’s a guideline for how to evaluate your account. You will need to establish goals if you want your advertising to be successful.

Setting Performance Goals

A goal is vital for any PPC agency. Clients can measure our performance against this goal.

Agencies don’t need to set goals. Anyone running PPC ads can set goals that align with their business. It doesn’t matter what your goals are, knowing them will help you keep on track and prevent you from getting distracted by things that won’t help you reach your goal.

Setting a goal can help prevent heartburn. Now you can start improving your quality score by making sure that your most important metrics are under control.

Bonus tip – It takes time for things to develop. Don’t make too many changes at once. This could hinder your ability to reach your goals and maximize your results.

Optimize For Sales

Optimizing for conversions is an important task. But what if you don’t know?

Every keyword performs differently. Keywords that have high CPAs may not always bring in sales. To find the most profitable keywords for eCommerce businesses, you can use Google Ads to view conversion rates.

It is not as easy as it appears. You will need to put in extra effort if you are using Google Ads to generate leads.

How can you make sure you bid on the most important keywords for lead generation companies?

Use Google’s ValueTrack parameters to find the best keywords, placements, and other information. Optimize your account to increase sales, not convert.

Here are some reasons why it is so crucial. The table below shows that Keyword A is the clear winner. If you take a look at the second table, you’ll be quick to reconsider your decision.

Keyword	Conv. Conv.	Cost / Conv
Keyword A	10%	$25
Keyword B	10%	$50

Keyword	Conv. Conv.	Cost / Conv	Sales Rate	LTV average
Keyword A	10%	$25	10%	$250
Keyword B	10%	$50	80%	$500

This information can also be used to determine which keywords and places convert into sales. If conversions have high sales rates, you’re willing to spend more.

Optimize Your Sales Process

Although this section may seem out-of-topic, it is vital if you use Google Ads for any industry other than eCommerce.

Google Ads is an excellent tool for generating leads. But, it is important to have a sales process in place after conversion. Otherwise, you could be paying for conversions that don’t convert into sales.

You don’t have to close any deals. However, you can continue to use the advice from this article and make Google Ads work at its best.

It is important to set goals and work hard to increase your close rates. Your ability to close sales determines your ROI.

A strong sales strategy has a strong unique proposition and follows a clearly defined path. No matter what industry you’re in, there are best practices you can follow to make sure you close as many sales deals as possible.

Use the best practices for sales.

A survey among more than 2200 U.S.-based businesses revealed that people who contact leads within an hour are almost seven times more likely to have meaningful conversations. Contact inbound leads as soon as possible to increase your chances of closing a deal.

Follow-up is essential if you want to sell expensive products or services. A great tool for automating your emails is an email automation tool.

MailChimp can generate an automated email sequence. MailChimp will send you a series of emails to your leads, which you have tagged with their arrival.

Always improve your sales process. Follow the same steps as before, but keep track of the most common objections.

Bonus Tip – Not all leads are a match for your business. This will save you time and prevent you from spending too much time on leads that don’t fit your business.

Use single-keyword ad groups

What would you tell me to increase click-through rates, and quality scores, and make more money?

This is exactly what I’m about to do. All you need is some restructuring.

The success of your Google Ads campaign depends on the structure you have. Restructuring an account is one way to improve your Google Ads performance.

Single Keyword Ad groups are the best way for you to structure your account. You can ensure that the keywords that you bid on match the search terms you pay for.

A single keyword ad group refers to a type that only contains one keyword and three match types.

This is how a SKAG should look if you’re selling personal training services:

• [Personal training services]
• “Personal training services”
• +personal +training +services

The keyword that the ad group represents should be named. This could be SKAG Personal Training Services span>

The keyword must be included in the title, description, and display path of your ads.

You’re done. 

Optimize your landing page for conversions

After you’ve followed the SKAG process and created an account, you can now focus on the important stuff like improving landing pages. 

You can easily double or triple your conversion rates by making a few adjustments. Choose a page builder you like. 

• Unbounce
• Lead Pages
• Instapage

These tips will help you increase conversion rates no matter how old or new your landing page is.

Keep one Call to Action (CTA) in mind.

It’s easy for people to get distracted. Make sure your landing page has one CTA.

Multi-step forms are a great idea

Robert Cialdini created the consistency principle. This is how this technique works. You can increase your visitor’s conversion rate and get more information.

Add Hidden Form Fields

Google ValueTrack parameters may be combined with hidden field fields. These data can then be used to determine which traffic channels and keywords are most valuable.

Match the Language & Intent

Although this is common advice, it’s often misunderstood. 

Use language, personality, or typography consistent with the ad that visitors clicked on They will leave your website if they are confused or misled.

Always Be Testing

Always have a test in hand If you are testing multiple things simultaneously, you won’t find the real causes of improvement.     

Search for the Most Valuable Keywords

Search Engine Journal reveals that an average Google Ads account spends 76% on wrong search terms.

Perhaps you believe that you aren’t spending enough on poor keywords but your sales are still high. 

If you have used hidden form fields in landing pages and have Google ValueTrack parameters enabled, this should be an easy question to answer.

You can double your efforts if you find that only a few keywords are driving your sales. To increase your chances of making enough sales, you’ll need to expand the keyword list.

Keyword expansion is the process of looking for new keywords to add to your account.

Google Keyword Planner

Google Keyword Planner is the best! It is completely free to use and can generate keyword ideas.

Broad Match Keyword Mining

You will most likely end up paying for garbage clicks. Next, select the most relevant keywords to use in your campaign. 

Competitor Research Tools

SpyFu lets you spy on keywords being used by competitors. You don’t need to spend money to find out if the keyword is performing.

Use negative keywords to save advertising dollars

Stop allowing your Google Ads account to cause financial ruin.    

It’s well-known that one keyword can trigger multiple search terms. Some keywords may get lost and end up costing you money.

Avoid using irrelevant and wasteful search terms by using good account-level keywords. Check your search terms report each week to identify new offenders.

Do not stop there. Deep cleaning is also a must.

These tiny suckers are easy to find and destroy

Start by looking at the most recent three months of your search terms report. Next select search terms with at least 20 clicks but zero conversions. Add the list to all your campaigns.    

Stop competing

It would be great if you could find all your rivals and learn how to beat them.

You are lucky that you can.

Let me present the Auction Insight Report. It will allow you to find domains that are directly competing with yours.

This will also allow you to see the overlap rate and impression share of the competitors. 

To view your auction insight report, log into your Google Ads account. Click on auction insight to access your report.

Now you can start looking at each competitor individually. SEMrush or SpyFu can help you find keywords and ads being used by your competition.

Bid on similar keywords and then crank up the heat with RLSA campaigns.

Bidding can be started for brand terms of your competitor with RLSA adjustments to users who have previously visited your site or landing pages.

Combining these strategies will give your company a huge advantage. It’s a great achievement that deserves to be celebrated.

Check out Different Offers

Sometimes your ads are spot-on, your targeting is perfect, and traffic pours in. But your visitors are not converting. This is the problem.

Is this something you recognize? This is what it looks like.

Relatable am I, right?

You might be able to wait before you begin smashing your computer into pieces.

Visitors might be afraid if you ask too fast. Try different offers to convert them.

Ask people to try your product first, and then ask them to purchase it or request a consultation.

These are offers you might want to consider using on different PPC channels.

• eBooks
• Guides
• Coupon
• Checklists
• Quiz
• Toolkit
• Podcast
• Demo Live
• Tickets
• Email Course
• Infographic
• White Paper
• Industry Statistics
• Case Study

After they have downloaded your eBook/Checklist, you can convert them.

Retargeting is also possible. They will be more likely to convert to your core offer if they are familiar with your brand.

HubSpot offers great information about lead magnets. It will provide you with more inspiration.

Avoid poor-performing locations

It doesn’t matter where your advertising is located or whether it’s international. You can lower the cost per conversion by focusing on the most lucrative areas. 

Let’s say you have a national advertisement that received thousands of clicks in the U.S. but none from Wisconsin. It is possible to save money by not including Wisconsin as a target.

You may find people who don’t have enough money to purchase your product or services. 

You can stop this by excluding low-income areas of your target audience. They can also improve lead quality.

Create Better Ads

Low-quality advertisements are a sure way of saving money on PPC marketing. If you create bad ads that no one clicks on, you could end up spending next to nothing.

The only problem is that Making money will be difficult.

People won’t click on your ads Engaging copy can increase click-through rates, and drive more people to your landing pages 

Well-written ads can get more clicks and attract more attention at the second and third spots in search engine results than any of the top two. You will have a lower cost per click and may even see better-quality traffic.

These tips will help you make ads people click on

• Include relevant information
• Use the scarcity principle
• Your competitive advantage
• Resolve customer issues
• Create a strong call to action

Bonus tip – Use all relevant extensions so your click-through rates increase. 

Look For Bid Adjustment Opportunities

Bid adjustments are a huge mistake. But it is not a good idea to make too many big changes at once.

It is important to know how much and when to adjust to achieve success.

It is a good idea to review at least one month’s account history before making any bid adjustments. Then, start with the most powerful bid adjustment possibilities.

Bid adjustments are often exponential, so it is possible to end up bidding higher than you intended. Move on to the next opportunity.

Bid adjustments can be made at the device level. After a week, check back to see if there were any more mobile conversions.

Bonus tip – Use your target CPA when applying bid adjustments For example, if your target was $50 but your actual is $25, you could apply a 100% bid adjustment

Increase Your Value By Following Up

Let’s assume that high-quality traffic comes in and landing pages convert at a high rate.

Despite all the hard work and improved performance of Google Ads, your bank account still isn’t in the best shape. Some leads might not be ready at the right moment and need to do more research before buying.

You have the chance to influence their decision. 

How you can turn difficult cookies into a profit Consistency can make a huge difference in creating value.

These are the best strategies for selling premium products or services.

• Customers who have converted, but not yet bought, can be added to a remarketing mailing list. You can give them testimonials, case studies, and other valuable information.
• Follow-up on sales calls with diligence. Many prospects will be eager to talk to you, but they are too busy with their own lives to remember to do so. 
• Create an email drip campaign and use MailChimp to send follow-up emails.

Conclusion about Google Ads Performance

This article will explain the factors that influence your success.

Do you struggle to convert visitors even though you have plenty of traffic? Optimize your landing pages.

Are you a strong converter but have a low closing rate? Get to know your sales team and improve your sales process.

The lesson is that Google Ads’ performance can only be one part of the puzzle. You have to optimize your landing pages to get traffic.

These tips will help you improve your Google Ads performance.

Let’s know if these strategies worked for you! We can help you improve the performance of your Google Ads!