To invest in online advertising, you must first build your brand.  

This page will give you the information you need, such as

•  How branding is used in marketing
•  Why is branding important?
•  How to Brand Your Business Online

Keep reading to learn more about marketing and branding.

What’s branding?

What is branding? It’s the process of creating an identifiable image for your company that people can identify with.

Why is branding important?

Answering the question “What is branding in Marketing?” You might be wondering why branding is important for your business.

Four reasons to brand your business:

1. Marketing can help you build trust with your audience

What’s branding? Branding is the key to making your audience know about your company.

Help people get to know your business and you. Customers often start to get to know companies through the way they present their brands.

Using branding to market your company is a great way to get to know your customers. 

2. Your branding helps you stand out from your competitors

Branding can be a great investment as it helps you stand out from your competitors. When you market your products online, you are competing against hundreds of other businesses.

A business that looks like everyone else’s won’t succeed.

A company’s branding will help it stand out from others. Your customers will remember your company if they see a unique look.

Take Partake and Enjoy Life. These companies offer allergen-free baking items like brownie mixes, cookies, and cakes. To get unique, personal experiences, visit their websites.

3. Your customers will have an enjoyable experience with your brand.

A part of branding is creating an identifiable image for your target market. 

Without branding guidelines, your website can look messy and confusing.

It is as easy as that: When you visit a website, its homepage will be blue with all cursive writing. If you visit another page, the homepage is blue with all cursive writing.

It might feel differently.

Consistency is key. This allows people to feel like they are working with the same brand and helps them to get to know it.

4. Branding can help build relationships with your audience

What’s branding? It’s a crucial component of helping you build relationships with your audience.

Branding draws people to brands. 

Branding is an essential part of marketing. 

These are three quick tips to help you build a brand for your online business.

Now that you’ve defined branding and understand why it is so important, you want to know how to start branding your business online. 

1. Make a style guide for your brand

A style manual is a tool to help you brand your online business. It will help you keep a consistent look across your web branding from your social media accounts through your emails and your website.

Create elements that match your brand’s style guide.

• Website color palette
• Website elements colors ( Call To Action (CTA), buttons, forms, etc.
• Font size and style 
• Style of writing
• Image style

This brand style guide will help ensure consistency across all channels. This will help you make your audience familiar with your business.

2. Create your logo

Create a Logo for your business. A logo is a key component in marketing your business.

Logos are an integral part of many businesses’ identities. McDonald’s yellow arch is something that many people recognize, even though they don’t know the name.

A logo should reflect your brand. 

You can use your logo on all marketing materials, such as your website or social media profile pictures.

3. Establish your brand’s story

Share your brand’s story to help establish your online business brand. 

Tell the story of your brand by including it in your website’s “About Us”. Keep your audience connected with you by incorporating key elements from your brand’s history into your marketing.

It might be a good idea to include elements from your son’s allergy in your marketing if you are creating an allergen-free business. Highlight the fact that children will love your products or your involvement in making them.

Marketing messages that resonate with your target audience can be created by telling a story about your brand. They will feel more connected to your brand.

What’s branding? How do you get more customers?

Branding is vital if you want to expand your customer base and increase your online visibility. 

We offer many marketing services that can help you grow your business, including web design and marketing services. 

We know how to increase brand awareness, revenue, and profitability. 

Ready to build your brand? Call today to speak with a strategist.