Some transactions are simple — the customer selects the product and then pays.
Others may require more thought and time. It is simply not possible to buy homes, cars, enterprise solutions, and other items in a hurry.
Prospective buyers must go through extensive research, discussion, and negotiation before making a purchase. Marketers refer to this process as the “sales funnel.”
You must ensure that you are converting qualified traffic into paying customers at each stage of your sales funnel. This can only happen if you concentrate on converting the most qualified leads. This will filter out those who don’t care about becoming customers and cater to your target audience.
For more information about your company’s funnel sales, call us or read on for some steps to improve it.
1. From lead to customer, create a pathway
A sales funnel is a series of steps that convert site visitors to paying customers.
Although there are many examples of sales funnels online, every company must create its own. These examples are meant to help you understand the sales process and allow you to create the best funnel for your company.
Draw your sales funnel. Note the steps required to get a customer through each step. To get to the next stage, what milestone must a prospect reach?
Look at past transactions and analyze if you are having difficulty creating the funnel. How many times has someone visited your site before finally converting to your product? What is it that makes some customers respond while others move on?
These questions will help you to narrow down the best way to approach customer acquisition in the future.
2. Define your target audience
Although not everyone will need your products or services, there are likely enough people who will. This can help you grow your business. Your sales funnel should focus on your target audience.
Focus on firmographics if you are targeting a B2B audience. This includes company size, revenue, and industries.
Targeting consumers is as simple as targeting demographics such as gender, age, income, and so on.
Whatever your approach, gather as much information as possible. Then, determine your ideal customer audience.
3. Learn about customer buying cycles
You must know how your target customers shop when you are narrowing down your customer lists. It will be difficult to reach your target audience if you don’t. Because you understand what your customers want, it will make it easier to move them through the sales funnel.
Keep an eye on your analytics data to learn more about customer buying patterns. It is possible to track who visits your site, how often they visit it, and how long it takes for them to make a purchase. You can calculate the average time it takes for a customer to complete their purchase process if you have enough data.
Analytics data can also show you which pages people accessed. This allows you to follow the thought process of your visitors as they find your site, then jump to other pages and finally convert.
To streamline your sales funnel, consider adding pages to a specific “genre” (such as pricing or advice pages).
Ask your customers how they found out about your company, and what motivated them to buy. Although it may sound unprofessional or odd, this gives you more insight into customers’ thinking and helps you get more customers.
4. Plan for each stage of your funnel
You still need to create your sales funnel after you have fully understood your customer’s buying process.
To ensure that you are effectively targeting your customers, you should detail a strategy for each stage. Your top sales funnel should concentrate on attracting many visitors to your website. The next stages should be focused on narrowing down those visitors to people who are interested in your services.
You also need to consider how the person will move from one stage of life to the next. What do they need to say or do to get ahead? What would be the biggest obstacle to a leader moving on to the next stage?
Specificity is key. You could waste your time and money on prospects who aren’t relevant to your target audience.
Kobe Digital understands how to get customers through the sales funnel
Kobe Digital has helped companies move customers through their sales funnel using only their websites. Our clients have amazing success with online marketing because we know what type of marketing works for them. We can help you grow your business if you are ready!
Get in touch with us to design a sales funnel that works for you!