Uncertain if Facebook allows you to run eCommerce ads?

You’re not the only one.

Sometimes you have to spend money to make money. That’s scary.

There has been much discussion about the future of Facebook ads, eCommerce, and other topics. 

These stories were told by entrepreneurs and marketers years ago. 

Facebook is still the leading advertising site.

You will be able to gain a significant advantage over your peers if you use the platform correctly.

Let’s see how it works.

Are Facebook Ads Worth it in 2022?

This question is frequently asked by ecommerce Facebook agents. It is the same answer every time.

Facebook ads will still be as important as ever in 2022.

This is particularly important for ecommerce companies who care about their brand and want to establish an online presence.

Here’s why:

• According to the most recent Pew Research survey, Facebook is second to YouTube in terms of online platform usage (more than 60%).

• There will be 2.8bn active Facebook users in 2021 (great prospecting pool!). ).

• Facebook brand pages are losing organic reach (it is below 6%)

• Facebook’s ad targeting/tracking/management tools are still the most sophisticated in the game.

• More than 10,000,000 businesses were actively advertising on Facebook by 2020.

The conclusion is that the market is huge, but there is also a lot of competition. It is a battle royale to get online visibility.

The fact that you can pay to play Facebook advertising does not mean you will get better results. 

Facebook’s algorithm gets smarter every day. However, so is Facebook’s algorithm.

You must enjoy playing your cards well. 

Let’s get started.

Preparing for Ecommerce Facebook Ads

You have likely read that the ecommerce market is saturated.

Let’s get serious about making real money.

Do you need help running Facebook ads?

Our team of media buyers can audit your website and ad accounts free of charge.

Let us chat

First, Don’t waste your time managing ads and then discovering that you are spending a lot of money

This is not fun and it will discourage you from running ads again.

These three steps will help you to understand the many benefits advertising offers.

Step 1: Learn Facebook Attribution

True story: We survived Facebook Attribution Changes

Facebook Attribution Window refers to the period between when a user interacts and when they convert on your website.

This window gives you an overview of the performance of your ads.

Marketing experts believe tracking conversions will become more difficult with the introduction of new privacy updates online.

The Attribution Window allows you to fully utilize the Attribution Window to understand how to structure an Ad Account and keep up with the competition.

Everything you need to know about Facebook Attribution can be found here.

Step 2: Create a Facebook Pixel

Before you can run ads, you must set up tracking. 

Facebook Pixel is required to do this.

This code lets you track the behavior and conversions of your audience after they click on your ads. 

This will allow you to gather all the data that you need to grow your advertising campaigns.

It is impossible to run ads efficiently without a pixel. 

Follow these steps to set up a Facebook pixel on your Facebook Ad account.

Step 3: Configure Conversions API

Facebook Conversions API is another important tool for tracking.

It collects data directly from your website’s server, which helps to put out the fires cited earlier (changes in privacy regulations, attribution window, etc.). ).

For more information, you can access Conversions API and Pixel setups.

Many e-commerce platforms integrate with Facebook, including Shopify and WooCommerce. 

Learn How to set up Facebook conversions API.

Ecommerce Facebook Advertising Examples: The Ad Formats That You Should Use

Facebook offers many ways to promote products. Some are more effective than others.

These are the best for ecommerce businesses.

Video ads

eCommerce brands still use video ads as their most powerful medium.

They can communicate your brand’s message quickly and clearly, making them more appealing than other types of advertising.

You will find tons of visuals and information in just 30 seconds.

Optinmonster.com claims that video ads produce the highest number of qualified leads. More than 80% of marketers are happy with the ROI of video ads.

Video ads can be used at any stage in your funnel.

The ads at the top could be a solution to a problem or have a general appeal that makes them stop scrolling.

Customers can see the store or product holistically by watching videos in the middle. They answer customers’ questions, give benefits, and share testimonials to make them feel excited about the chance to buy.

It’s better to teach than to introduce. Here you can also offer a discounted price.

They will be converted at the bottom of your funnel. These customers have been exposed to your product and manipulated into purchasing it.

Someone has something missing from their cart. Call them! Get it back! 

These are some of the ways you can make your video ads look great.

• Create an animated thumbnail image. Get them to stop by your ad and they may click.

• Grab your attention in less than 3 seconds (our attention spans decrease by the day).

• Subtitles can be a great way for people with hearing impairments to make the site more accessible and clear. 

• CTAs should be sent within 30 seconds. Even the most entertaining videos are less likely to convert than shorter videos.

• Your landing page must point to the correct place in the funnel. This could be their home page for education or the abandoned cart link to help them when they are ready.

Dynamic Product Ads

Dynamic product ads are great for online stores that sell multiple products. 

You can upload your entire product catalog to your ads manager instead of manually creating advertisements.

This feed will pull data based on what customers have just seen and target them with this (usually friendly) ad. Facebook then uses data from users to identify the best products for its audience.

These ads perform well and last longer than other ads 

Catalog sets can be created based on customer data. Only $200+

These catalog sets can be very useful when combined with targeted copy and targeting.

Online shopping is also a popular option. It is hard to imagine the feeling of being able to walk around the city and look at the windows of shops.

Did you know that online window shopping can be done?

Dynamic ads are a great way to alleviate this feeling. They offer “shopping windows”, which allow you to show a variety of products to your audience.

You can also remarket this format (bottom of your funnel). Facebook can show you the best products if your target audience interacts with the top of your funnel.

Collection Ads

A complete package is known as collection of ads. These ads show an image of your brand product, or a video showing some products from your product catalog below it.

Due to its ambivalence, this template is most commonly used by online businesses (realty, services, and subscription-based). Online shops may be the best beneficiaries.

Why?

These ads are great for advertising your entire apparel line. You can also display one product online by using video and images.

These ads can be a great way of reaching a wide audience and creating an experience that converts them to buyers.

This is an excellent way to get testimonials and influencer videos. It combines sales and human aspects.

Carousel Ads

Yes, the carousel ads aren’t like DPA ads. That is why I asked your first question.

Facebook carousel ads provide a range of opportunities for eCommerce businesses. 

These allow you to create anything you want using images and videos.

Carousel ads may be used to:

• Your brand’s story can be told with multiple images and videos

• You can highlight the product’s features with different slides and videos.

• Traffic to many website contents (e.g. blog posts).

• Highlight your favorite products in an online store.

• Customers will feel comfortable in your store, and they can choose from a variety of products.

• Encourage multiple testimonials, flavors, and pieces.

These ideas are just a small selection of the many that you have.

Ecommerce Facebook Ads that Convert

You’ve likely done your research before you start an online shop. Maybe…

Now you should have a clear picture of your ideal customer.

Your store is now up and running. Your website has seen some organic traffic and possibly even sales.

Bonus: Do you have a Facebook store? If not, it’s time to get started. Facebook is already directing some of its traffic to shops to fix the iOs problem.

A great start!

This information is vital because it allows you to target retargeting using a smaller number of customers who have visited your shop.

Now that you’ve covered all of the basics, here are some quick Facebook advertising tips that will help you grow your company.

Ad Creative & Copy is one of the most important parts of your business.

The rules of the game may change but some things remain the same. Be clear about your target audience! 

With new privacy regulations constantly being implemented, your ads must shine brightly.

Write concise copy and use appropriate emotions when possible. Customers love being told what to do.

Even more important are ad creatives. Shop with your eyes.

Customers should hear your brand’s voice and learn about the benefits of your product.

See our detailed explanation of how to create ads that convert.

Use Custom Audiences

Facebook has amazing targeting options that allow you to create targeted audiences.

External files can also be uploaded (e.g. An external file, such as a spreadsheet, can be uploaded that contains names of people who have engaged via Facebook ads to target your brand.

Email subscribers and giveaway leads, past purchasers… and finally, LOOKALIKE Audiences

Remarketing campaigns are only successful if they target the right audience 

Facebook ads should be customized for audiences. This will ensure you reach the right people at the right time with the right message

This is a very powerful tool that has proven to be extremely effective. The results.

Use Lookalike Audience

To create a Lookalike Audience, you can use Custom Audiences.

Lookalike Audiences lists to target people who look like or are similar to the people who are currently engaging in your company’s activities.

These customers, employees, and clients are most similar to existing engagements.

Facebook stands out from all other ad platforms because it has a developed audience system that looks like yours.

Facebook will create an example audience from your audience to convert using this feature.

These users will then be targeted with users who share similar interests, geographic locations, demographics, etc. 

Facebook provides detailed instructions on how to create your lookalike audience. 

Cart Abandoned Target

70% of shoppers abandon carts. Only 8% will complete their purchase by returning the cart.

Facebook ads can be used for cart abandonment targeting and pushing hot shoppers who haven’t completed their cart. They are so close!

This will increase your conversion rates by 25% according to various reports.

Get discounts and promotions

Sometimes you have to convince people to subscribe or buy your product.

Promos and discounts are a proven way to get attention and keep scrollers scrolling.

Tip – These costs should be included in your products to reduce the impact on margins.

Most brands offer discounts and other promotions for your first purchase. These include bundles, free shipping, extra gifts, or special offers on high-value items.

Although it takes more time to acquire customers, once they have been acquired, it’s much easier to create the nurture funnel.

The lifetime value should be far greater than the 10% they were given once.

You don’t have to be afraid to run these types of campaigns on Facebook. If you provide a high-quality product, a small incentive can help you build a loyal customer.

You should be generous but not too generous. Be smart.

Referrals, and giveaways are great ways to generate leads

You can bring in many customers with a simple giveaway campaign. Leads who want free stuff are not smart.

A clever giveaway campaign can also help:

• Low quality leads to
• Extreme brand exposure
• Social validation
• We are seeking new customers

It is possible to take a step back and not measure the success rate of your paid advertising via ROAD. 

CPL is cost per lead. There won’t be many quality leads but there will be some buyers.

Emails have become the most powerful marketing tool. Email Marketing is a great way to reach customers already interested in your company.

Use software such as Vyper to promote giveaways and grow your ecommerce company.

Optimize Your Store’s Goal (and select a suitable CTA).

Many people mistakenly believe that running Facebook ads is about boosting posts and optimizing traffic/clicks, etc.

A boost can help you get your product in front of more people. However, optimizing and sponsoring can make it even more effective.

What are they asking? What is the ultimate goal?

You can decide if the conversion will take place via email opt-in, phone call, or other means. 

Pay attention to your call to action (CTAs). If you’re trying to sell a product don’t click the “Call Now”. Instead, click “Shop Now. “

Additional Resources for Managing Facebook Ads For Ecommerce

You can manage your ads well, or poorly. 

You can’t leave an advertisement running while you review it

A single article such as this is enough to get you started. It is essential to have reliable and trustworthy information.

These tips will help you keep on the right path.

• Follow Facebook Business often: This is where you can get the latest updates on Facebook advertising. Facebook Business News To see case studies and insights about Facebook advertising, 

• Join Facebook Ads groups: We have created a list of must-join Facebook groups about ads.

• Bookmark Websites About Marketing News: You can bookmark our website to stay up to date with the latest news.

• Connect with and follow influential marketers via social networks. You can start by following Jack, our founder. 

• Subscribe to marketing newsletters: Marketing Brew Stacked Marketing Daily Carnage Buffer Social are just a few newsletters that provide daily marketing news.

• Register for webinars: Webinars can be a great way of keeping up to date with the latest developments in eCommerce and learning new tricks. Watch a variety of our webinars about eCommerce acquisition and advertising for Shopify.

Subscribe to our tips and strategies at the end. Our international media buyers can offer insights right from our unicorn marketing headquarters.

We are sure you’ll love it!

Now is the time to hire an eCommerce Facebook Ads Agency

There is a lot to consider. After you’ve gathered all the information you can quickly create Facebook ads.

The growing advertising landscape can be overwhelming and time-consuming.

We are experts in running Facebook ads for eCommerce.