07/28/2022

Understanding Clickbait And All Its Benefits

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You may not have heard about clickbait but you’ve probably been online for more than 10 years. It is not always easy to be exposed to clickbait.

Clickbait headlines are a popular tactic used all over the internet. It is used all over the internet, from blogs for small businesses to news sites.

Clickbait – What is it? How does it work? Let us explain everything to you so you can make an informed choice.

What’s clickbait?

Clickbait can be defined as false advertising online. It is usually found in the form of a link you find on a website. Clickbait often has sensational headlines and pictures. However, it is not the best way to find the right webpage. Clickbait is an example of “overpromises, underdelivers” and is known for its misleading headlines.

Clickbait: History

Yellow journalism is the origin of clickbait. This term refers to yellow journalism that doesn’t care about accuracy or research but instead uses eye-catching headlines in order to increase their circulation. These publications include Weekly World News, a favorite supermarket tabloid, and it’s hilarious hunt to find Bat Boy.

Bat Boy’s incredibleness aside, clickbait and yellow journalism use sensationalist headlines and tabloid journalism uses them because they matter. It’s why it’s so beloved. Although not necessarily bad, it is not easy to eradicate.

Clickbait works well for us.

Advertising is a powerful way to get people’s attention and evoke emotions. It’s often delivered in a clever or elaborate way.

Clickbait is similar to guerilla advertising. Clickbait is similar to guerilla marketing in that it uses clickbait headlines and images to promise shock and/or answers that don’t exist.

Clickbait is easy to spot.

Good clickbait vs bad clickbait      

Clickbait can be easy to believe. This can be done from a site that contains only clickbait.

Buzzfeed published a blog in 2014 that claimed it doesn’t “do” clickbait. Buzzfeed published a blog post in 2014 claiming it does not “do” clickbait.

The site is growing in popularity but it still produces superior content than any clickbait. It is still grey. But, this would make for good clickbait.

The “partial clickbait” method isn’t just limited to Buzzfeed. It’s also used in other reputable publications.

Clickbait is a common topic in news magazines. 

Clickbait isn’t limited to articles. Clickbait may also be used for generating revenue online. A thumbnail that exaggerates a video streaming platform can make it stand out.

What is “bad Clickbait?”

Clickbait may also impact your SEO rankings. If you promise the world but give little value, your pages will be sent lower in search engines results. 

Stop clicking bait: An instant follow-up to

If you find clickbait offensive, we have the right place. Follow them on Twitter and Instagram to get the best clickbait prevention.

Stop Clickbait simply republishes a link from a clickbait article with a caption explaining the entire article. 

Are you convinced clickbait is a waste of time?

Clickbait is a great strategy for some people, but it can also be detrimental for small businesses. There are many content ideas that you could consider. The last thing you’d want to do is push the very people you’re trying to attract away from you due to something as silly as using overly-sensationalist headlines and underdelivering on what a reader can expect to see.

Clickbait may interest you. Make sure you deliver your content. Your headline should be the same as your answer. This will ensure that your visitors don’t leave your site disappointed.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.