Are you looking to establish and strengthen relationships with leads at every stage of your sales funnel?

Email autoresponders can be a great way for leads to grow organically and turn more leads into customers.

Still not convinced? These statistics prove the value email autoresponders have:

• Companies that automate lead management see a 10% to greater revenue increase within 6-9 months (Gartner Research). 

• Lead nurturing companies can generate 50% more ready-to-sell prospects for a lower price (33%) (99 firms)

• You can expect a return on investment (ROI), of $42 for every $1 you spend on email marketing. ( Oberlo).

Email Marketing Is still the best way to automate interactions and convert prospects to paying customers.

This guide will describe what an email autoresponder is and how to create a sequence of emails that converts. 

What’s an autoresponder? 

An Email Autoresponder lets you send email sequences to selected recipients automatically.

A scheduled email sequence sends an email to a set of people automatically. It is triggered by an event such as abandoning your shopping cart or purchasing a product.

There are many autoresponders for email marketing. This article will focus on autoresponders that enable lead nurturing. 

Subscribers sign up for your mailing list and receive lead emails from an autoresponder.

The Autoresponder series is very effective in engaging subscribers, building strong relations, and converting them into customers.

Autoresponder sequences are also useful for automating email marketing campaigns. This allows you to focus on the important aspects of your business.

How to make an email autoresponder that nurtures leads

The same best practices can be used to create an email campaign to an autoresponder. A campaign with five to fifteen emails is usually designed for a purpose.

Many companies use email automation services to schedule their autoresponder campaigns based on leads during the engagement.

These best practices will help you nurture your autoresponder leads

1. Set a goal for your autoresponder

There are many goals you can set for your autoresponder series. Every autoresponder email should have one goal.

Before creating an autoresponder sequence you need to determine your goal 

• We will be welcoming new subscribers with a “welcome series”.
• An email autoresponder series can create a sales funnel. 
• This can be used to attract new subscribers.
• Promote upsells Cross-sells
• Position your product as a solution to a problem
• Educate your leads

2. Segment your email list using segmentation

Segmentation allows you to break down your email list into smaller groups according to specific criteria such as buyer personas and demographics.

This technique results in more targeted and relevant autoresponders and better results.

MailChimp discovered that segmented emails had a 14.32% lower open rate than non-segmented ones.

It is easier to segment leads and get information from them immediately after they sign up

Autoresponder leads can be captured by using subscription popups To find out more about your leads you can use targeted popups

Popupsmart’s display guides allow you to present subscriptions popups at a laser-focused audience

Opt-in forms let you target your visitors based on their browsing habits, origins, and whether they have opted in.

You might also be interested in Email List Building 13 Proven Ways to Grow Your Email List

3. The Right Email Marketing Software

An email automation software is required to send autoresponder email messages. It is crucial to find the right one for your business.

These are the most beloved

• MailChimp
• Constant Contact
• SendinBlue
• AWeber

This guide will show you how to compare the Top 12 Email Marketing Automation Software.

4. Identify your audience’s pain points, questions, and goals

Your leads’ pain points and questions must be addressed for you to create effective autoresponders 

These may be questions your lead might have.

• What are the most pressing concerns of your customers? 

• What are the most common questions your visitors ask you via email?

• What are your customers’ typical goals when using your product?

These questions can help you understand your audience’s motivations and concerns. You need to do some research.

5 Choose the Content Types to Deliver

Creativity can be key to keeping leads engaged during the sales process. 

Other media can enhance your personal touch.

These media types can be included in your email autoresponders as

• Case studies and white papers: These powerful content types are worth considering during the Evaluation and Consideration stages. These case study examples show prospects how your clients achieved their goals.

Whitepapers are great for informational purposes. Whitepapers can be used to educate prospects about industry topics and better understand your product.

• Podcasts, audio, and audio: Repurpose content from other sources to increase the value of your service. These will give your emails an individual touch.

• Webinars & videos: Although videos take more effort, they are still a great way to connect with prospects. Video can be used for informational purposes and to increase prospects’ engagement.

6. Map Out Your Autoresponder Sequence

Plan your sequence Before you begin to put together your autoresponder sequence

How long an autoresponder sequence takes depends on many factors. A product that costs $1000 takes more time than one that costs $100. 

Your Autoresponder sequences should be long enough to achieve your goal. Take into account the price of the product and the segments.

This is an example of a seven-step sequence for email autoresponders.

• Email #1 – An introduction email to thank subscribers. Return all content, material, and coupons promised in exchange.

• Email #2 – Give information about your company and industry. Describe your autoresponder series topics and problems.

• Email #3 – Describe the problem your product solves. Statistics and facts will support your claim.

• Email #4 – Add value to the topic. To encourage engagement, white papers, case studies, and videos can be used.

• Email #5 – The transition from selling. You can use your product to solve the problem that you discussed in previous emails. It is like planting a seed.

• Email #6 – Compare your solution to the problem with other solutions. Showcase the superiority of your product. 

• Email #7 – Request for prospects can be sent additional emails if they are not able to complete the sequence.

7. Optimize & Test Your Campaigns

There is no perfect digital world.

Make adjustments to optimize your autoresponder sequences. You should test your changes and compare them.

Optimizing autoresponder campaigns is essential for achieving the best results and nurturing leads through a lead pipeline.

Why does my email go to spam and not my inbox? How to prevent them from happening

Why email autoresponders are essential for lead generation

• Autoresponders Allow for advanced personalization

To send autoresponders by email, you will need to enter the personal information of your subscribers. This includes their name, industry, and industry.

Episerver released a report showing that 92% of people who visit e-commerce sites aren’t looking to buy anything.

Visitors can’t be expected to become customers immediately if they don’t get to know you and your company. A nurturing series of autoresponders can help them to convert slowly.

How do visitors sign up for your email list?

Lead magnets for email autoresponders can help you capture leads.

Established companies use lead magnets like e-books, case studies, and newsletter popups to collect visitor information. Visitors who have left their websites wouldn’t know that they had.

Lead nurturing refers to the process of turning uninterested leads into paying customers. This is the process of nurturing prospects through the buyer’s journey.

How Much Does Lead Generation Cost?

Email autoresponders have a popular reputation for being automated or hands-off. They provide a personal touch by segmentation.

A carefully designed autoresponder campaign guides prospects through the buyer’s journey.

Now you know what an email autoresponder is and how it can help your company grow sales.

Now let’s talk about how to make email autoresponders work. These are ways to nurture your leads.

Bottom line

Autoresponders are more than just automatic emails. They nurture leads to become paying customers.

Analyze your email marketing campaign’s insights.