Facebook has over 2.3 million monthly active users. This makes it a great place to reach people who are interested in your company. Facebook advertising is a great way to connect with people interested in your company’s products and services. This is where Facebook playable advertisements come in.
Interactive ads bring a new level of engagement to your company’s mobile app. Continue reading to find answers to your burning questions like:
- What are Facebook playable advertisements?
- Are there any Facebook playable ads?
- Who can use Facebook’s playable ads?
- What is the composition of playable ads?
- Why should I use mobile playable ads?
- How can I make Facebook playable ads that work?
What are Facebook playable advertisements?
You can create interactive ads for your app on Facebook using playable ads. This allows you to give a preview of your app before anyone downloads it. It lets them decide if they want your app.
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Are there any Facebook playable ads?
You may be curious about the locations where playable mobile ads can appear if you choose to run them. These are the main places where you will see playable ads.
- Newsfeed on Facebook
- Facebook Stories
- Audience Network
Who can use Facebook’s playable ads?
Facebook playable ads are an under-utilized advertising option. It’s not surprising that they aren’t well-known. The majority of information about playable ads is focused on companies with gaming apps that want more people to download their games.
This format is ideal for game developers as it allows people to try the game before they download the app. These apps are not only for companies that have gaming apps. Companies with interactive components can also use them. Duolingo is a language learning app that lets users preview one of its lessons.
Although it isn’t a game, the interactive component can be used to create a playable ad that will allow people to see their app. Another example is Trello, an app for organizations. It could also use playable ads to let people see how their app works. To see how simple it is, users could move the cards and create boards.
Many apps beyond gaming can advertise with Facebook playable ads.
What is the composition of playable ads?
You’ll see that playable ads on Facebook are made up of many components. These ads are not like your video ad. There’s an additional step to view the ad and visit your business’s page. This is called the interactive part.
Let’s take a look at the three components of Facebook playable advertisements:
1. Video lead-in
Your audience will see your lead-in video in their newsfeed. It is the part that grabs their attention and encourages them to interact with your advertisement. A Facebook game ad will typically include a video of the game with an overlay showing a controller. This indicates that someone can play the game.
You may also see other apps in action, with a hand overlay tapping the video. This invites you to tap the ad to interact with it.
2. Demo
The demo is the second component in playable mobile ads. This component allows prospects to test your app and decide if it is for them. Clicking on your ad will take you to a short interactive demo that allows users to interact with the “app” and give it a try.
The demo allows users to tap and swipe through the app. It should be brief but clear enough for the user to understand the basics of the app. For example, if you create a Facebook game ad, and you demo your matching game to people, you might limit them to making five matches before the demo ends.
3. Call to Action (CTA).
Your call-to-action (CTA) is the last component of your ads. After interacting with your app, this button will direct users to download it. To install your app in the app store, users can tap this button.
Why not use Facebook playable ads?
You may be wondering why you should use Facebook playable ads now that you have learned more about them. What are the benefits of these ads for your business?
1. Facebook playable ads enable you to create an interactive experience
Playable mobile ads have the advantage of allowing people to test-drive your application. This is particularly important if your app is being advertised to people who may not have heard of it, but might be interested. You can easily give people a preview by using Facebook’s playable ads.
They can experience it and decide if they like what you have to offer. It’s more than just a picture of your app.
2. Facebook playable ads allow you to increase brand recall
Facebook playable ads also have the great advantage of increasing brand recognition. Playable ads allow people to get involved in your ad experience, and learn more about your brand. They are more likely to recall the ads if they are more engaged.
Even if they don’t download it right away, they will likely remember your app and then download it later.
3. Facebook playable ads allow you to convert more
Playable mobile ads have the greatest benefit of converting more customers to your business. Interactive ads get more people to your app and encourage them to spend more time learning. People can see what your app does and how it works. This helps them decide if it is a good match.
Your app will make your customers more satisfied, which can lead to more sales for your company.
How to make Facebook ads playable and work
These are the top three tips for creating Facebook ads that are playable.
1. Match your demo and video preview
Make sure your demo and video preview match when you create your mobile ads. Your preview video is used by people to decide if they wish to interact with your ad. Some companies create engaging but unrelated videos to get them to click. Once users click, they are taken to an interactive area that is completely different from what was advertised in the video preview.
This approach is not the best for your ads, and it’s two major reasons why.
- Users will leave: Users will abandon your ad if the video preview is not similar to your interactive element. It will result in you losing money and preventing you from downloading the material.
- Your business will lose trust. If you advertise one thing but deliver another, your prospects will view you as dishonest. They will lose trust in your company and be less likely to download your app, buy your products, or use your services.
Facebook playable ads are best if you keep your consistency across all pages. If your preview video shows a matching game then your interactive demo should also show that game.
2. Demonstrate it!
Make it easy when you create the demo for your Facebook playable ads. Your audience shouldn’t have to be confused about how to use your app, regardless of whether you’re advertising a video game or interactive content. Users will abandon your ad if the preview is difficult to follow and return to their feeds.
Focus on giving a demo that is descriptive and explains how your ad works. This will prevent leads from leaving your ad. Make sure to specify whether you want them to swipe, tap, or scroll.
3. Let people download your app from any location
Make sure your audience has the option to download your app anytime you create your mobile ad. Although you will always have the option to download the app after the demo is over, it is important to make sure that you give the option to download at any time. You want someone to immediately be able to download your app if they like the demo.
Always provide a link to the app at the beginning of the demo so that they can get it later.
Get started with Facebook Playable Ads
Facebook Playable ads are a great way for you to create an interactive experience that encourages your audience to download your app. Kobe Digital can help you if you don’t know where to begin with Facebook Playable Ads. We are a Meta Partner and have extensive experience in launching Facebook advertising campaigns that produce results.
