In 2020, global marketing spending reached $1.3 Trillion.

Many small- and medium-sized businesses (SMBs) turn to agencies to answer these questions and maximize their return on marketing campaigns.

If you want to find the right partner, understanding the role of a marketing agency is crucial. These tips will help you select the best marketing agency for your business.

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What’s a marketing agency?

Let’s start by understanding what a “marketing agency” is. Marketing agencies can also be called marketing companies or marketing businesses. They assist clients in implementing and maintaining marketing strategies to achieve their business goals.

This is a quick overview of the services that a marketing agency offers your company:

• The best marketing strategies are the ones that work. Marketing agencies work with clients to find the most effective marketing strategies and maximize return on investment (ROI span).

• Marketing agencies design and implement marketing campaigns for clients.

• Evaluation of marketing outcomes: Marketing agencies monitor marketing activities and use data to improve campaign results.

Now you know what a marketing company does. We will discuss which one to choose for our next topic.

What’s the difference between a marketing agency and a marketing firm?

There are many ways to describe a company as a “marketing agency” or “marketing firm”. A company that works with clients to plan, create and manage marketing campaigns.

This article will use the marketing terms interchangeably.

What are the key factors in choosing the right agency? There is a wide range of agencies that offer different services.

A marketing agency should be experienced in providing the services that you need.

Marketing agencies and the services they provide

Let’s look at three types of marketing agencies that offer services in marketing:

Full-service digital marketing agency

If you work with an Internet marketing agency that offers full service, you should have access to many services.

• Search engine optimization 
• Social Media Management Social Media Advertising
• Web design
• Website maintenance 
• Content Management 
• Email marketing
• Conversion rate optimization
• Review management 
• and many more! 

Working with a full-service marketing agency such as Kobe Digital can give you access to many marketing services.

A marketing agency that specializes in

It is possible to access some of these services through boutique agencies or specialized agencies. An SEO agency can help you manage search engine optimization campaigns, while a Website design agency focuses on building and designing websites. 

Kobe Digital is a full-service agency that offers specialized services such as SEO or PPC. 

Traditional marketing agency

Traditional marketing agencies focus on traditional services rather than digital agencies.

• Public relations
• Brand Management
• Print marketing
• Broadcast marketing via radio or television

Your business goals and your budget will ultimately decide which type of marketing agency you need.

3 marketing agency benefits

These are the three benefits of working alongside a marketing agency that will convince your business that you made the right decision.

1. Our marketing agencies can help you to find the best result-driven strategies 

Uncertain about the best marketing channels for your business? A seasoned marketing agency can help to develop a comprehensive and effective marketing strategy for your company.

A solid strategy can help you assess the effectiveness of your marketing efforts and determine the best channels to achieve your goals.

2. Our marketing agencies can help plan and execute your campaigns 

If you don’t have the technical skills to launch or manage campaigns, An agency can assist you.

A good agency will save time and position your SMB for long-term success.

3. Our marketing agencies can help you improve your campaigns and track your results.

To achieve the best results, marketing strategies must be constantly optimized and monitored. Agency marketing can monitor your campaigns and provide custom reporting to help you track exactly how much marketing dollars have been spent.

Agencies can help you adjust channels and campaigns to meet your goals if you’re unhappy with the results of one channel.

Why choose a full-service marketing agency?

Uncertain which type of agency is best for you. These are the three advantages of full-service marketing agencies:

1. Full-service marketing agencies streamline campaign management

Marketing agencies can be your one-stop shop. They can assist you with SEO, PPC, and web design.

This makes communication easier and saves you from having to call multiple agencies or communicate with them all. Full-service agencies make it easy for you to manage your marketing campaigns from one location.

2. Full-service agencies for marketing combine strategies to achieve the best results

Full-service agencies are a great way to invest in multiple services. Full-service agencies offer access to marketing professionals who can combine their expertise to produce the best results.

Full-service agencies also help you stay agile. 

3. Combining multiple services can help save time and money in full-service marketing agencies

Full-service agencies can save you time and money. 

Measure the metrics that affect your bottom line.

Want custom reporting that is tailored to your business? MarketingCloudFX powers Kobe Digital. It creates reports based on the most relevant metrics for your company. 

• Leads
• Transactions
• Calls
• Revenue

How much does a marketing agency cost?

After researching “What is a marketing agency?” many people are interested in the pricing of these agencies. “

The costs of marketing agencies can vary based on the agency that you choose and the services they offer. 

The following services are available to SMBs from agencies:

• SEO: $500 – $20,000+ per month
• PPC: 2-50% on your monthly advertising spend
• Social media marketing: $250 – $10,000 per month
• Website design: $2500 – $100k
• Content marketing: $1000 – $20,000 per month
• Email marketing: $300 – $2500 per month

The pricing guide gives a complete overview of costs for digital marketing agencies. For traditional advertising costs, take a look at our cost post.

Here are six quick tips to help choose the right agency

Now you are familiar with the basics of a marketing company. You are likely curious about which agency you should choose for your SMB.

These are some tips:

1. Learn more about the agency’s Marketing Services

First, research the services of the agency to determine if they are right for you.

Partnering up with a full-service agency like Kobe Digital can help you redesign and invest in local SEO services to increase your leads.

If you are looking to manage magazine ads or produce TV commercials, a traditional marketing agency is better suited.

Review different websites of marketing agencies to see if they match your needs.

2. Check out the pricing policies of your agency

You need to make sure that your budget is met by your marketing agency. Marketing results can often be more costly than you paid.

Beware of marketing agencies that claim they offer low-cost services. Kobe Digital provides transparent pricing so you know exactly what you will be paying for our services.

We use exclusive data and our expertise to maximize our client’s return on investment.

3. Locate the agency

Make sure to verify the address of the agency about your own. It may be more convenient to meet with your agency face-to-face if you are close to your SMB.

Keep in mind that agencies can have multiple locations. You should check to find out if an agency is near you.

Kobe Digital is just one agency that offers virtual meeting technology. Clients can communicate with us from any location in the world.

4. Have a look at the agency results.

Check that the partner agency can deliver on its promises. 

Before making a final decision, make sure to review the portfolio and read reviews about the agency. 

If you want to rank high in search results, you should choose a top-ranking SEO agency.

Keywords like “top SEO agency” can be searched.

An agency that does not rank will not help you if they don’t.

5. Consider the agency’s previous experience

Next, ensure that the agency has a good understanding of your industry as well as the services you require. 

Check out their reviews to make sure they can deliver the services you need. Kobe Digital is a veteran in online marketing with over 10 years.

Our team is made up of experts from many industries and services. We’re committed to continual learning so that we keep up with the latest marketing trends.

6. Contact the agency’s staff

Get to know the team before you hire a marketing agency. Do they want to take the time to learn about your company and goals?

You can delete an agency from your list if you don’t.

Get a feel of the culture and work environment by connecting with the team. Our team will work with you to achieve your goals.