What thoughts do you have when you hear the words Haagen-Dazs? Are these Dutch-sounding names (called diaeresis) implying that these pints were created in a small European village?
Reuben Mattus, a Polish immigrant to America, wanted you to believe that when he started his brand in 1961. Sorry to break your bubble, but Haagen Dazs was not only meaningless; it was invented in New York City.
Mattus saw a need for high-quality, handmade ice cream. He used that to his advantage and gave his company a European name so that Americans would associate Haagen Daz’s products with superior quality. This would help it stand out among the supermarket freezers.
Your dream may not be to make ice cream. To get ideas, you can visit this brand-name generator.
What makes a brand’s name memorable?
It can be difficult to pick a brand name. It is not easy to choose a brand name.
While formulating a brand is not an exact science, it will have certain features. It’s not enough to just use a random word or phrase.
- Evocative. Your product or service must evoke an emotional response. This will motivate potential customers to learn more.
- Catchy – It should be simple to swallow. You can use alliteration or play on words to enhance its appeal.
- It should be easy for people to spell and pronounce. It is important that people can easily spell and pronounce your brand name.
- Remarkable – A memorable brand name should be easy to identify, through music or metaphors.
How to make your brand name in 7 easy steps
These steps will help create a memorable brand name that attracts customers to learn more.
- Define the values of your brand
- Find out more about your market
- Brainstorm possible brands
- Conduct a linguistic screening
- Make sure your name is
- You can do it!
- You can use your brand name wherever
1. Identify your brand’s values
Simon Sinek is a leading expert who says that a brand should not be a one-night stand.
Write down 10-15 words or phrases about your business. Think about what values and ideals will remain constant no matter how your business evolves.
A few words that might come to mind are:
- Trustworthy
- Rapid
- Secure
- Clear
- Individualistic
- Unique
- Superior
- Simple
- Technological
2. Learn about your market
It is possible to use foreign terms (Uber) for younger audiences, but it is more cost-effective and efficient to use the language that your customers know.
Conducting an “application scenario” is a great idea. You should describe the problem your customer faces and the solution you propose to solve it.
These are the questions to ask:
- What are they doing with their time?
- Are they old?
- Are they part-time workers?
- What is their hobby?
- Are they married?
You can create a scenario for an application to help you visualize your target market. It might be useful to study the branding of companies within your niche.
3. Consider possible brand names
This is your chance to express yourself and be creative. There are 10 types you should consider.
1. The invented name (Sony).
It is a combination of the Latin sonus (meaning “sound” or “sonic”) and the English sonny (a nickname for a child). It is a combination of the Latin sonus (meaning “sound” or “sonic”) and the English sonny (a nickname for a child). Put together, these terms embody the ideas of youth, music, and creativity–characteristics that remain fitting for the brand no matter how much it evolves.
To define your brand’s values, take the words you have created and make a name. Let your imagination run wild. You can try different sounds, and combinations, and even combine different syllables. It will be amazing what you come up with.
2. A result-oriented name (IMPACT).
These names can be used for your business to describe it and the services it offers clients. It is a strong connotation.
When creating a results-oriented brand, you can think about the emotions your customers will feel. ). What words could you include in your title?
3. The metaphorical title of Nike
Nike selected this brand name because of a reason. Metaphors allow users to compare their brand to other brands whose attributes or qualities they claim to possess.
This is the best approach. This is the best way to go.
4. The transparent name (5-Hour Energies)
Transparent brand names allow customers to see what they are buying upfront.
Transparent brand names can be used for any type of product or service. You can add metaphorical elements to your brand name. However, this is a common limit for most brands.
5. Two-in-one (Instagram).
These brand names combine two words that describe your brand into one catchy tag. Kevin Systrom and Mike Krieger, who founded Instagram, wanted the name to be simple and easy to remember and appeal to a younger audience that is more tech-savvy.
Try this type of brand name. Take a look at your list of values. Combine some of these terms to create an image that represents your brand.
6. Name (Ben & Jerry’s).
This is the most popular trick. The iconic brand is known for its laid-back and relaxed approach to branding, from its colorful packaging to its clever ice cream flavors.
Casual names are best, but formal names sound better. If you don’t feel proud of your name, you can borrow it from a friend, family member, or pet.
7. Name of the foreign language (Panera).
A business owner may include a word in another language because it appeals to them.
You might be interested in this name if you think about the words in your value list or the product that you are selling. It is possible to find translations for any term on the world map.
8. Abbreviated: IKEA
Do you have a lot to say? You might consider using an abbreviation to describe your brand. This will allow you to include a phrase or multiple words that do not naturally tie together. For example, while you may think IKEA is a Swedish word meaning, “put it together yourself and feel like you ran a marathon afterwards,” the furniture giant’s name is an acronym. Ingvar Kampra is the founder. Ingvar Kampra’s initials are K and I. Elmtaryd refers to the farm where Kampra was born. A and E are the names of their villages.
Create an abbreviated brand using the first letter of each word you want to include. That sounds appealing.
9. A name that conveys leadership (Best Purchase).
These names give the brand authority in their field.
Best Buy is an electronic retailer that’s a shining example. Customers should know that they are the best place to buy technology, computers, and appliances.
Consider how your product/service is unique in its field. These words can help you convey your message:
- Best
- Top
- Choice
- Superior
- Royal
- Core
- Finest
- Supreme
- Prime
- First
10. No hidden meaning (Apple).
These names aren’t connected to the product or the service but were chosen for their attention-grabbing ring. Apple is the name that Steve Jobs chose after returning from his apple farm.
This name is a great way to differentiate your company from other businesses in your industry.
4. Perform a linguistic screening
A brand name should be simple to understand and pronounce.
Let’s take a closer look at the situation. Kobe Digital was once called Corvid after a group of intelligent birds. We didn’t want to create a negative association.
Velo was born. It was named after the word velocity. When choosing your brand name, you must consider all possible problems.
5. Make your brand name appear everywhere
There are many companies in the world and someone else has likely used your name before. Before settling down, here are some things you need to think about:
- Conduct a domain search. A strong online presence is crucial for any business. Make sure your domain contains your name.
- Google Search: Check that your potential name isn’t matched in any other country or industry.
- Verify social media availability. Verify that Instagram, Facebook, and Twitter accounts have not been created.
- The United States Patent and Trademark Office can be consulted (USPTO). You must ensure that your name has not been taken if you intend to register your company in America.
Are your plans to go global? Check with the World Intellectual Property Organization.
6. Try your brand name
You now have a list with possible brand names. This is an important step. It will help you determine if the selection is a good fit and if it needs to be reworked.
Slide decks can be a great way for people to get to know your brand. You should introduce your brand to them. You could confuse your audience and cause distorted results. Keep it simple.
How can you choose your audience?
You might want to present to your colleagues within your field for professional feedback. From a consumer-based perspective, friends and family might be able to help.
7. Your brand name should appear everywhere
It goes beyond creating a name. Marketing is also part of a good brand strategy.
Target is a great example.
This is something that everyone loves.
