If you are a local business owner, your primary goal will likely be to spread the word about your products and services. It can be hard to do this with a limited budget.

PPC advertising can be a great way for your local business to get noticed. It is also cost-effective and allows you to keep your budget in line with your competitors.

Continue reading to learn how local businesses can use PPC. Call us. We serve clients across the country.

What’s PPC?

This video and the text below will answer your question.

Most people are familiar with pay-per-click ads. These ads appear in search engine results based on keywords users search.

Create a PPC ad on social media platforms like Facebook, Twitter, and LinkedIn.

PPC is the best! You have control over how much you spend on each campaign. This is especially important for small business owners.

You can decide beforehand how much you want to pay per click on your website when you create a PPC Campaign. Your ad will be shown if you have the highest bid.

A click on an ad is free if it has been placed. 

You only pay when an ad leads users directly to your website. This is great for people with tight budgets.

What is PPC and how can it help my local business?

Local businesses have the advantage of being able to target their most valuable customers by focusing on where they live. PPC can help attract customers most likely to convert.

Large corporations that export products internationally face stiff competition from smaller businesses. 

Local businesses offer the advantage of targeting a smaller audience. 

Why is PPC important for local businesses?

Local businesses thrive if they have a unique approach. 

PPC places your ads in customer search results. This allows you to reach customers actively looking for your products or services.

Local businesses have an advantage as they can market to a smaller group of people, which means you spend less on advertising.

Google Ads lets you reach a targeted audience within your local area using Google Ads. People who live far away from your business will not be able to see your ads.

PPC: How to use it in your local business

Start your campaign by selecting the platforms on which you want to publish your paid advertising. Many options will deliver outstanding results for your local business.

Google Ads

Google Ads allows you to place ads in Google search results.

These are placed based on Ad Rank. This is achieved by multiplying the quality score of your website with your bid for certain keywords.

Text ads will be placed based on their Ad Rank. Consider all factors that affect your quality score and how much you are willing or able to bid.

Quality score can be affected by a variety of factors including the relevancy and relevance of your keyword to your landing pages, to name a few.

Google Ads allows you to create product-specific ads. These ads will be displayed in Google Shopping.

Display ads

Retargeted display ads are a great way to get visitors back to your website.

Ads can be very specific to the content that users have already seen

When a user searches “fall cardigan”, you can target them by showing an ad for a cardigan they have already looked at.

Social Media Ads

Target your audience using social media ads that are based on specific information, such as jobs and interests. There are many ways to reach potential customers.

Social media ads are a great way to market your business if you have a budget. These ads are almost impossible to overspend on.

Next?

Now that you’ve decided which platforms you want to advertise on, it is time for you to make sure that your content converts.

Advertising is one thing. But it’s quite another to get potential customers to your website. The content must be compelling enough to make them convert.

You must ensure that your pages contain accurate, current information and information about your company. To convert customers, they must load quickly.

Let your PPC campaign work its magic now!

Are you ready for your campaign?

Kobe Digital is the best PPC company money can buy. We have the PPC experts to help you take your campaign from a stalemate to a new level.

Get a free quote from us and find out how PPC can benefit your local business.