Are you looking to achieve more than what you are currently capable of? Marketing automation is a great way to increase productivity and reduce the limitations of traditional systems in your company. Automation is essential if you want to grow your business. It isn’t easy to choose the right automation solution.

Popular automation tools will not necessarily lead to success because your strategy and requirements might be different from those of the rest. To stay ahead of the competition, it is important to choose the right automation tool.

These 5 steps will help you narrow your options of automation tools and find the right one for your needs.

Table of Contents

Step 1: Establish Your Goals

Setting goals is the most important thing you should do before approaching a marketing automation agency. To move in the right direction, you must be clear on what you want to achieve. 

To understand your business, you need to identify the benefits that you want. When you contact a marketing agency in Miami, make sure to have all your requirements to determine if they can help. Clear goals will help them be more effective in helping you.

Your company may have any goals. These could include lead generation, traffic, clicks, followers, etc. The marketing automation agency will need to know when you intend to reach these goals.

To avoid exhausting your marketing automation budget, you should also account for it. To calculate the number of resources that could be used without compromising your overall budget structure, you should have a basic understanding of the industry.

Make a plan for your current and future scenarios. Goal setting helps you to create a framework for evaluating the marketing automation agencies. You can further narrow down these goals to work with the marketing automation agency.

Step 2: Do extensive research

It doesn’t mean that every agency will be able to meet your goals. It is important to do extensive research before you can find the right agency.

Consider multiple agencies when you are beginning to research them and then decide which one is best suited to your goals. To get a better idea of your options, find out what the main capabilities are of these agencies.

Each marketing automation agency offers the same basic tools, but they may have different strengths and weaknesses. Make a list of all the positive and negative points, and then compare the strengths and weaknesses to determine which tool is better.

To fully take advantage of the features, you will need to know more about these tools. Each automation tool has its features so it is important to be familiar with them. These tools may also be able to enforce existing tools.

Limit the number of options available to you. Too many choices can be overwhelming. You can rank each option according to its key features and essential features. This will make it easier for you to decide which automation tool is best for you.

Step 3: Clarification and Questioning

Research can only take you so far. To answer your most pressing questions, you’ll need to contact a marketing automation agency. Ask as many questions as you like. You must inquire about all aspects of their services.

To better understand your industry’s position on your requirements, it is a good idea to meet in person. Ask them detailed questions and industry-specific queries. Listen to their answers to help you reach your goals.

Find the best marketing automation agency in your field. Automation tools will be used frequently so it is important to ensure that they meet all expectations.

Before you make a purchase, resolve any issues that may arise. Unresolved issues can prove to be problematic in the end. Request demos to get a first-hand view of their services.

These are some topics to consider to narrow your options.

• Communication methods
• Pricing and plans
• Framework.
• Previous clients’ results
• Technologies used.

Step 4: Testimonials and Reviews

Now, you can read the testimonials and reviews of the agency that you have heard from. Look through the testimonials and reviews of previous clients to see if they were happy with their agency’s services.

Sometimes, the agency may not be as great as they claim. You should consult reviews left by former clients about the agency’s marketing automation services. These reviews can reveal some of the most important information about these services.

These could be features or issues that are hidden by the marketing automation vendors. Companies will mainly focus on their strengths. To find their weaknesses, you will need to run a background check by reviewing the reviews.

To get a better idea of how clients felt about these services, you can read testimonials and case studies. These testimonials are more trustworthy and will give you an honest view of automation solutions.

It is important to take into account the size of the user base. It is more popular and reliable to have a larger user base. Inadvertently, a larger user base means that their services have been extremely satisfactory for a majority of users over the years.

Step 5: Finalizing and Onboarding

The final decision about which marketing automation to use comes at the end. After reviewing your research, company proposals, client reviews, and other information, you can make this important decision. Attention to every detail in the agency’s proposal.

If the proposal isn’t appealing, consider the possibility of negotiating terms. It is in your best interest to modify the contract early on. Only choose a marketing automation agency if they meet your needs.

After you have made your final decision, you can begin the onboarding process. Learn how to make automation tools work for you. Everyone in your team must be familiar with the tool for an easier transition to automation systems.

It can be challenging to onboard your company as you have to move from an old system to an automated one. You will need to complete the software integrations. To get the best results, create a new strategy that adapts to automation.

Make a plan to ensure that the software is in sync with your goals.

Conclusion

It can be difficult to choose a Phoenix marketing agency. Without doing extensive research, you cannot choose an automation tool randomly. Otherwise, you risk wasting your time and resources. You must ensure that the automation tool has all of the features you need to achieve your goals.

It could prove to be very beneficial for your business to invest time and effort in choosing the right automation tool. It will be worth the time and effort it takes to find the right tool. To maximize your profits, you will need an automation tool that is perfect for your job.

Do you still find it difficult to choose the right marketing automation agency? Kobe Digital understands the importance of and can assist you in finding the right automation tool.