The new restaurant is open and you are flooded with options for lunch. You have to think hard about which option you choose. You should also consider the many social media platforms available. It can be difficult to choose which one to advertise.
LinkedIn vs. Facebook – Which one is better for advertising your company?
LinkedIn and Facebook are the two most used social media platforms. This makes the question of Facebook ads Vs LinkedIn ads very important. When choosing between LinkedIn and Facebook for your advertising efforts, there are several things you should consider. Consider these things:
- Who is your target audience?
- What kind of audience are you looking to reach?
- What amount do you want advertising to cost?
- Are you interested in aesthetics and ad design?
These are only a few of the basic considerations to make when choosing between LinkedIn advertising and Facebook advertising. But how do you decide which one to choose? Let’s get started.
What is the difference between Facebook Ads and Google Ads?
Who is your target audience?
Your audience is the most important factor in choosing the right platform for your social media advertising campaign. Snapchat, for example, is known to target millennials while LinkedIn targets professionals.
You can decide between LinkedIn ads and Facebook ads by thinking about your audience.
If you wish to reach a large audience, Facebook ads are the best way to advertise.
Facebook has 2.4 Billion users and LinkedIn has just over 265 million users.
If you are looking to reach more people with your ads, Facebook is a good place to advertise.
If your target market consists mainly of professionals, LinkedIn ads are a good option.
LinkedIn is a well-known platform that caters to professionals. Some even refer to it as the professional version of Facebook.
LinkedIn is a great way to reach business owners and people who work in specific industries.
What kind of audience are you looking to reach?
Both platforms have great options for audience targeting. Facebook has more options for targeting users than LinkedIn ads. Facebook ads allow you to target users based upon:
- General interests
- Pages that you like
- Important dates like birthdays
- Demographics
- Localization
- History of buying
- Education level
- Industry
- Position title
LinkedIn ads, on the other hand, allow you to target people based on the:
- Demographics
- Participation in schools
- Current employer
- Join LinkedIn groups
- Size of the company
- Industry
- Position title
LinkedIn targeting options are centered around working professionals. Facebook targeting options let you get more specific with a wider audience.
What amount do you want advertising to cost?
Both Facebook advertising and LinkedIn advertising allow you to choose how much you will spend, making them both cost-efficient. There are differences in the cost-per-click for each platform.
It’s around $5.26 per click if you look at the average cost/click for LinkedIn ads. This compares to Facebook’s average CPC of $0.97. If you look at the details, you’d see that Facebook is the most affordable platform for advertising. But, just because you pay less per Click on Facebook does not mean that you won’t get more value leads from LinkedIn. It all depends on who you are targeting and the type of lead that you earn.
Although you may pay a lower CPC to advertise on Facebook, the lead you obtained was an email sign-up. The email sign-up may turn out to be a long-lasting relationship between you, and the customer, but it may not be as valuable as the lead you got on LinkedIn, which you paid slightly more for.
Are you interested in aesthetics and ad design?
Facebook ads are more popular than LinkedIn ads. This means that you have more options to choose from when creating an ad you love. These Facebook ads format options are:
- Photo ads
- Video ads
- Instant Experiences
- Story ads
- Carousel ads
- Messenger ads
LinkedIn, however, offers a lot more options than Facebook for ad formats. The following ad formats are available on LinkedIn:
- Display ads
- Sponsored content
- Sponsored InMail
- Text ads
- Dynamic ads
Both platforms offer a wide range of ad formats. However, Facebook offers a few more options with additional customization possibilities.
Which is better? Which is better, Facebook advertising or LinkedIn marketing?
There are some differences between LinkedIn advertising and Facebook advertising. However, they both offer great advertising opportunities.
Let’s take a look at each platform so you can decide which one is best for your company.
Facebook advertising: The pros
- Advertise to billions of people
- A relatively low CPC can be expected
- Targeting can be extremely precise
- There are many ad formats and options available.
- Amazing built-in analytics are available and you can report on them.
Facebook advertising: Paid or organic? See what our experts have to say
Cons of Facebook advertising
- Because Facebook is not known for being a B2B platform, leads might not be worth it.
LinkedIn advertising: Pros
- Meet B2B customers right where they are
- Potentially, your leads could be worth more
LinkedIn advertising: Cons
- A much smaller audience than Facebook
- Focus on professional skills when targeting options are available
- There are fewer ad formats
What do you think? You now have the information you need to decide between LinkedIn ads and Facebook ads.
How can we weigh in on Facebook ads vs. LinkedIn advertisements?
What do you think is the best advertising option for marketing professionals?
It might be hard to believe, but it is true.
You’ll be successful on LinkedIn if you have a B2B business, but it doesn’t mean that you won’t succeed on Facebook.
You’ll spend less if you choose Facebook and you can get engagement rates that surpass all expectations based on the fine targeting options. Each platform has its advantages and disadvantages, but each platform is better than the other.
To measure success, we recommend that you use both a Facebook or a LinkedIn advertising strategy. Without testing them all, it’s almost impossible to know which platform is best for you. To measure the performance of your ads over some time, you can start them simultaneously.
You can evaluate the success of your campaigns after they are over.
- Clicks
- CPC
- Conversions
- Impressions
- More
These metrics can be compared across different platforms to help you choose which platform is best for your business. It’s a good idea to advertise on multiple social media platforms if your business is looking to be a success. Kobe Digital offers social media strategies to:
The best part? The best part?
Kobe Digital can help you decide: on LinkedIn vs. Facebook for advertising
Kobe Digital can help you decide which social platform is best for your company. Kobe Digital has a team of social media experts who can help maximize your social advertising budget, and increase engagement, clicks, and leads. So that you get the best campaign, we will get to know you, your industry, and your goals.
