Are your company’s next big move? Although digital marketing is getting more complicated, there are still proven methods that work.

You don’t have to be late if you don’t understand email marketing and why it is so important to you. This article will explain how email marketing can help you communicate with customers and stay ahead.

Email Marketing: Why it is an effective channel.

Email marketing may seem out of date in an ocean of responsive ads and interactive webinars. Email marketing is still one of the most effective communication channels. 

Half of the world’s population will be using email by 2023. Get in touch with your audience right in their inbox.

Email marketing allows you to reach large audiences, and provides the highest return on investment (ROI), of any marketing channel. It returns $44 for every dollar spent. This is an amazing ROI of 4400%

How can email marketing be used to promote your business?

Perhaps you are now curious about email marketing and how it can help you achieve your business goals. 

There are many methods to share coupons, codes, or new products. Here’s a list of five email marketing tactics that will help you reach your audience and provide value to their inbox. 

1. Keep your audience informed and engaged

It is possible to re-engage your audience and keep them updated about your business’s progress. 

Inform your audience about upcoming events and your support for particular issues. Share information that is valuable to your audience.

2. Personalization lets you connect with your audience

You can easily create email content that is personalized for your audience by clicking a button.

Subscribers love this personal message! Personalize your offers and coupons to show you care.

Dynamic Content is more than personalization. It uses subscriber data to dynamically alter email content based on their behavior.

To get 10% off, you could send Person B a coupon and Person C a code to receive 30% off. Person C has already visited your product pages so they are more likely to convert.

3. Testimonials and other content created by users can be shared

Customers’ positive words are a great way for your audience to convert. 54% of Americans are interested in a company’s star ranking. Customer testimonials are so valuable.

You can get testimonials or reviews from your customers.

Email is an excellent way to communicate with your target audience at the most crucial time. You can also include testimonial images and star ratings. 

There is no right or wrong way to include testimonials in an email. If your audience is at the top of the sales funnel, a review may not be the best content.

4. Email automation lets you send the right message at the right time.

Email automation is a great way to share testimonials or other targeted content. You can reach users at their stage in the sales process by using an autoresponder/trigger.

For example, you could send a welcome email to all users who sign up for your Newsletter. This is a great way to introduce yourself and turn new leads into customers.

Automation can be taken one step further with a Lead Nurturing Campaign. This is a series of automated emails that are sent at a particular time. It has a trigger and a workflow that sends several automated emails.

5. Mobile mail optimization allows you to reach users wherever they may be using mobile email optimization

Your subscribers won’t be able to view your emails properly if they don’t have access to them. Mobile-friendly emails are therefore essential.

A mobile responsive template is a great way for your email to be accessible on mobile devices. Now it’s time to test the responsiveness of your template on different devices with an email testing tool.

Keep your subject lines between 25-30 characters to ensure they display well on small screens. Add emojis to your subject lines to increase their appeal to subscribers.

Kobe Digital lets you create an email marketing strategy

Are these strategies going to help you achieve your business goals? Kobe Digital can assist you with creating targeted email campaigns to reach your customers.