Email marketing is an excellent way to stay in touch with customers and connect with potential customers who might need your product or service shortly.

Offer promotions to keep people updated about the latest products. You can also keep in touch with your customers to remind them how much they mean to you.

This page will explain the main goals and how email marketing can help your company grow.

Why is email marketing such a great option?

Email marketing can be a great option for businesses as it is cost-effective and offers the best return on investment.

An email has an ROI of 4400%. This is impossible for any other method.

Not to mention, you are six times more likely to get clicks from your email than from a Tweet. Emails are 40 times more effective than Twitter and Facebook in acquiring new customers.

Are you still convinced?

Does an email marketing campaign help my company grow?

Email marketing is a powerful tool for all companies, regardless of their industry.

This allows you to keep in touch with your customers and prospects, which is great for keeping loyal customers updated and generating quality leads.

These are great benefits for any company and can be obtained on an affordable basis

Email marketing shouldn’t be your only way to grow your business. Email marketing can be combined with other strategies to increase your business.

The 6 main objectives of email marketing

You should establish some goals when you start an email marketing campaign for your business. 

1. Inform

Informing readers is a key goal of email marketing campaigns. 

This is a great way for you to keep your customers in the loop by regularly appearing in their inboxes.

Leave an email to your readers with information about your company or a way to benefit from it.

For example, you could inform them about building renovations or give information about where they can park while they are being used.

Tell them about a fundraising event, a new member of your team, or if you have a new product or service.

You could also add a link to your website, such as a blog article or product page.

No matter the topic, graphics, and images are important. This will keep them interested throughout the entire email.

2. Attract

Email marketing is also used to attract users to your company. 

You may think that your customers are already loyal and you don’t have to keep them. 

Potential customers are particularly concerned about this objective.

Your emails will impress customers with your product or service offerings and position your business as a leader in the industry.

To keep customers loyal and retain them, you should include any testimonials, rave reviews, or awards.

Recipients of Emails will feel reassured if you mention awards they have won. 

Custom graphics can make your email stand out. 

Customers can attract you with custom graphics. You can show customers new awards, testimonials, and services. It is much better to have a video of the testimonial speaker or a graphic.

Upload a photo of your CEO or a screenshot of the award committee website mentioning your honor.

3. Engage

Engage your users with your email messages

They should be informative, appealing, and useful. You must ensure that recipients are interested in learning more about your business and you.

Make your emails more interesting by using images, graphics, and videos. This will make sure that the recipients read and understand all information.

You may also use buttons to direct visitors to landing pages from your site.

4. Guide

Users should use your emails as a guide to visiting your website.

Potential customers are one step closer in email marketing to converting by visiting your website

Add buttons and links to redirect people to your site.

Link to a product in your copy or create a button to encourage readers to visit the site.

You could send an email asking for feedback, but you could also ask people to visit your website to see the results.

There are many ways to direct people to your website with your email addresses.

5. Nurture

To make potential customers loyal and long-lasting customers, you must nurture them. This can be done by email marketing.

Emails can be a great way to keep the brand on top of your mind. 

Users who haven’t converted should be sent emails that highlight your brand’s best features and offer coupons and discounts. Keep them informed about any new developments.

6. Convert

Email campaigns should have the goal of converting potential customers and keeping existing customers loyal to your brand. 

You can achieve this by following the objectives above and making yourself easily accessible to customers 

Your readers should be informed about the most recent sales and offers. You can also offer coupons to encourage your readers to buy your products.

Need assistance setting up an email marketing campaign?

Kobe Digital is a great resource if you’re ready to start an email marketing campaign but aren’t sure where to start.

Kobe Digital is a digital advertising agency that can help you reach new heights. Email Advertising will make your business stand out.

Kobe Digital provides you with a personal point of contact to ensure that you receive your email content, distribution strategy, and target strategy each month.

We’ll split-test your subject lines to ensure the best engagement. And we’ll make design changes for each email.

Split-testing, also known as the A/B test is where two versions of an email can be tested to see which one performs better, gets the most open, or keeps people reading the email for the longest time.

We only change one variable at once to make sure we can pinpoint the best options for you.

We can even design landing pages and A/B test them. We will also provide monthly or quarterly reports on lead generation.

Get a free quote from Kobe Digital if you’re ready to collaborate with Kobe Digital for your email marketing needs.