Sean surfs the Internet and notices a banner advertisement. It is the same banner ad.

Sean receives an email two weeks later from the website reminding him of his purchase. This situation shows that email Marketing is the best way to drive sales.

For some users, email marketing can be more effective than paid advertisements. Email marketing can often drive better results than paid advertising for some users.

Find out more about email marketing basics, then contact Kobe Digital to get started with our Email Advertising Services. , or contact us online. 

What’s email marketing?

Email Marketing is a strategy that involves sending emails to users to encourage them to convert. Each situation can lead to different content.

They might notify users about the latest blog posts or encourage them to purchase from your site. Visitors can submit their email addresses on your website at no cost.

Email marketing lets you target users based on their browsing history and interests. Personalization

When is email marketing appropriate?

When you need to instantly communicate with your target audience Email Marketing is a great choice.

• Sales leads and sales
• Establish relationships
• Increase brand awareness
• Promote existing products and create new ones
• Nurture is key to success in this funnel

A simple 3-step email marketing guide

You can get started with email marketing once you have an understanding of the basics. 

1. Creating your email list

Creating an email list to market your email marketing campaign is the first step. Ask site visitors to provide their email addresses to create an email database.

Offer something in exchange for their permission to fulfill their request. Give users a compelling reason to submit their email addresses.

For example, you could say, “Sign up for our email updates to receive the latest blog news!” Users should be able quickly and easily enter their email addresses. They should only need one box to enter their address.

These email sign-up calls to action (CTAs) can be integrated into your pop-ups and blog posts.

2. How do you craft your marketing emails

After you have an adequate email list, you are ready to start sending marketing emails to your subscribers 

• Subject line: Your subject line for your email should be clear and concise. You could use this example: “Don’t forget to take advantage of the limited-time offer on [product]!” ” “).

• Visual design: An extended email should contain a compelling visual design. To make your email more appealing to the eye, use color schemes, images, and shapes. Users will be turned off by unattractive emails.

• CTA central – All of your email content should focus on one CTA that you want users to click. 

• Keep it short and to the point: Only include the most important information in your email body. Don’t give your users long paragraphs to read. They will not be able to follow the instructions. You should only need to say a few words about what you offer.

• Personalization

These standards must be met before you send emails. People might get annoyed and unsubscribe.

3. Measure your results

Determine the success of your campaigns. This is the most important KPI you should be paying attention to.

• Open Rate This is the percentage who open your email. High open rates indicate that your subject line is getting attention.

• CTR CTR Click-through Ratio (CTR) High CTR CTRs indicate that your email is engaging. 

• Unsubscribes are the total number of people who unsubscribe to your emails when they receive them. Unsubscribes are high numbers that could indicate that your messages are not relevant or too frequent.

Track your KPIs and see which ones are working. Optimize your emails to improve results.

Kobe Digital can help you optimize your email marketing strategy

Now that you are familiar with email marketing, you can start creating your email campaigns. 

Our email marketing service can help you create and manage your email strategies, from start to finish.