If you want to reach more qualified leads via your ecommerce store, digital advertising is essential. Digital advertising allows you to position your business front and center for people who are interested in your products.
We will answer all your questions regarding ecommerce or digital advertising.
- What’s ecommerce?
- What’s the role of digital advertising in ecommerce?
- What ecommerce advertising options do you have for your business?
Keep reading to find out more!
Experienced marketing professionals are available to assist you in any way possible, from creating ad texts to monitoring and performance.
What’s ecommerce?
Ecommerce digital advertisement is the creation of paid advertisements to promote your products or services.
What’s the significance of ecommerce digital advertising?
Companies that wish to increase product discovery rates by using ecommerce online advertising are in desperate need of ecommerce.
- Increase brand recognition: Ecommerce advertising is a great way to reach more people.
- You can reach more qualified leads with ecommerce digital advertising. This allows you to reach more qualified prospects that are more likely to buy from you. This allows you to reach those who are most interested in your products.
- Paid advertising brings your company in front of more qualified leads. This will increase the number of people who buy your products.
These are just a few of the many reasons digital advertising for ecommerce can be so crucial for your business. Paid advertisement strategies can help you increase your leads, and revenue, and allow for growth in your online business.
Four types of digital advertising are available for ecommerce
Which types of online advertising are available to promote your ecommerce store?
1. Advertising via social media
Advertise on social media to reach people through their accounts.
Promote prospects on multiple social media platforms.
To attract customers to your product, you must create appealing ads.
Kobe Digital creates engaging ads that drive clicks and conversions.
We can help you create ads that appeal to the right people and design images that are specific to your purpose. With the support of over 450 social media professionals, you can be sure that your campaigns will deliver results.
2. Advertising via Pay-per-click
Promote your products with pay-per-click advertising.
Search engine advertising can help reach people searching for your products. This will allow you to attract qualified leads that can eventually turn into sales.
You can bid on keywords to launch traditional PPC campaigns.
The bid amount and Ad rank will determine the placement of your ad.
The ad will appear in the top search results when users search for your keywords. This can drive traffic to your website.
Our PPC advertising services can help you create ads with results. From creating landing pages for custom ads to writing persuasive copy, we help you convert customers to visitors.
Check out our PPC Advertising Services
3. Programmatic advertising
Programmatic Advertising Refers to the buying of advertising space by your company through automation.
Programmatic advertising can be done with the following platforms:
- Demand-Side Platforms
- Supply-Side Platforms
- Data Management Platforms (DMP)
These platforms are crucial in bidding for advertising space.
Your programmatic ads will be auctioned instantly, in milliseconds. Visitors don’t even notice it happening.
How it works:
- A user visits a website that features programmatic advertising spots.
- Companies automatically bid for advertising space based on how many people visit the site.
- The DSP and SSP communicate together to deliver the most relevant ads.
- The ad is located at the bottom
Programmatic is a cost-effective way for your business to maximize its advertising budget and reach the most qualified leads.
Kobe Digital provides programmatic advertising services to assist you in launching a successful campaign. Our goal is to create beautiful, eye-catching eyes that will be noticed by the right people.
View Our Programmatic Advertising Services
4. Marketplace advertising
Marketplace advertising is a great way to reach potential customers by showing ads in different markets, such as the Facebook Marketplace. Search results are used to find people and they click on ads to view them.
These are promoted ads in users’ search results. Targeting the right categories can help you reach people looking for your products and services.
You may need to meet certain requirements to apply to a marketplace to run your ads.
Use high-quality images to make your marketplace advertisements stand out from the rest. Make sure you target the right keywords to ensure your ads reach the right people.
Kobe Digital can help place your ads on multiple platforms including Facebook and Walmart.
Ecommerce advertising can increase your sales.
Do you want to increase your sales and achieve your business goals? Kobe Digital can help you create compelling ads that will generate more revenue.
