An average user spends 28% on social media. However, how do users spend 28% on social media? You need to be aware of all your options to choose the best one.
This article will discuss five types of social networks and provide examples. This article will focus on the following types:
- Social networks
- Media sharing networks
- Social network networks
- Discussion networks
- Review networks
Call us today for a strategy regarding our custom-made social marketing campaigns.
What is the difference between social media?
1. Social networks
Social media networks are one of the most used social media types. You can use these social networks to connect with people and brands online:
- Increase brand awareness
- Find new leads
- Build relationships with your customers
- Customer service
- More
Many people refer to social networks as “relationship platforms”. They allow users to connect and share their knowledge
Let’s take a look at three of the most popular social networks.
Facebook is used by more than 2.3 million people per month. This makes it one of the most popular social networks for businesses.
This is possible:
- Status updates
- Photos
- Videos
- Content links
- Surveys
Facebook offers Paid Ads that allow you to attract new customers and grow your business.
Twitter has more than 326 million monthly active users. It works the same as Facebook. These social networks allow users to post photos, videos, and status updates. However, the biggest difference is how large the messages are.
Twitter’s most distinguishing attribute is its limit of 280 characters per post.
You can gain new customers and convert them into your business.
LinkedIn has more than 610,000,000 users in more than 200,000,000 territories and countries. LinkedIn’s social media platform is great for building professional relationships, sharing information, and recruiting new talent.
You can promote your business on LinkedIn. Interested target professionals.
2. Media-sharing networks
Media Sharing networks are one of the most visually appealing social media platforms. They are focused on sharing photos and videos.
Images are a powerful tool for learning and sharing information. While social media sites such as Facebook and Twitter allow users to upload photos, they do not count as media-sharing networks.
These media-sharing networks are focused mainly on visual sharing. Let’s take a look at three social media platforms that can be used for media sharing.
Instagram is used by more than 1 billion people every month. Instagram is a popular place to share photos and videos.
Instagram is a great platform for promoting your social media campaigns.
You can advertise to interested leads using videos and photos
Pinterest is used daily by over 250 million people.
Share creative ideas and products on this social media platform Remember that you’re on a creative platform, so your posts should reflect the brand.
You could upload photos of your flower shop and make pins for people to buy your arrangements. This is a great way to connect with leads.
YouTube
YouTube has more than 1.8 million monthly logged-in users. YouTube allows people to search for videos and view them.
YouTube can be used to engage people with videos. It’s a great platform to build brand awareness and engage your audience.
3. Social blogging networks
Blog networks allow you to create content, and let your followers know. You must post constant content.
They can be used to share media with your audience.
They are a great way to increase brand awareness and visibility. Let’s look at two social media networks you can use.
Tumblr
Tumblr boasts more than 425.7 million users.
You can post long-form articles but users often use Tumblr to upload photos and videos.
Medium
Medium is a great platform to blog. It allows you to reach new people and lets them get to know your site.
Medium is an excellent place to start if your goal is to improve your content and reach more people.
4. Discussion networks
A discussion network is another type of social media platform. Users can see content threads, then join them to view comments and other opinions.
Market research is possible in these forums. You can still see what other people are saying about different topics within your industry.
Find out what people are discussing in discussion networks. It is possible to get answers and share your problems in these forums.
You can use two main discussion networks:
Reddit might be a great place to start a discussion. There are “subreddits,” which refer to communities that focus on a particular topic.
View information about subreddits and view the posts of other users when you visit them. This section contains common questions and concerns.
Quora
Quora is another discussion platform that you can use for your business promotion. Quora users use Quora to pose questions that Quora members can help with.
This format allows you to answer industry questions and give information that helps people.
5. Review networks
It’s important to know which social media platforms have the greatest influence on your campaigns. Review Networks are a way for people to rate and review brands and products.
If you have great reviews, these platforms can help to provide social proof for your company and its claims. It is a great way to get to know your customers better and improve your experience.
Let’s look at two review websites that you should be watching:
Yelp
Yelp lets users share their experiences with businesses via a review platform. Businesses can’t pay to remove or alter them.
View reviews about your company online and see what other people think. Enhance the user experience.
Yelp is all about your products and services. Glassdoor is more concerned with how your company treats employees.
Glassdoor
Glassdoor lets you view employee opinions about your company. Glassdoor also allows you to leave comments.
Glassdoor helps you to understand your employees’ likes and dislikes.
Get started with social media today and grow your business.
Social media platforms can help you expand your reach online and generate more leads. Kobe Digital can help you manage your social media channels if you don’t know where to begin.
Our experts can help you increase your presence across social media platforms that are most relevant to your audience. Contact us online or call us to discuss customizing a social media marketing company in Phoenix campaign.
