8 Facebook Ad Types That Generate Leads and Sales


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Did you know that more then 65% of U.S. adults use Facebook. This platform offers a great opportunity to reach people who are interested in learning more about your business.

You can reach leads by using the Facebook ads that are available to you.

What is the difference between LinkedIn Ads and Facebook Ads?

This page will cover eight Facebook advertising types that you can use to increase traffic and leads for your business. A Meta Business Partner such as Kobe Digital is a great resource for anyone who doesn’t have the experience to run a Facebook advertising campaign.

1. Photos ads

Photo ads are one of the most popular Facebook advertising formats. Because photos ads look just like other content posts, they appear seamlessly in the user’s newsfeed. These ads include an image and a call-to-action (CTA ) . They also link to a landing page or blog article.

Photo ads are flexible and a great option for businesses just starting to use Facebook ads. They only require a visually appealing photo and interesting ad text. These ads are simple to set up and create to drive valuable traffic to your website. Specifications for photo ads:

  • Image Size: 1200×628 pixels
  • Minimum width and maximum height: 600 pixels

2. Video ads

Video ads are a very popular Facebook ad option for driving conversions and engagement. Because of its positive results, this ad type is very popular on Facebook. Facebook video ads are a simple choice when you consider the fact that brand association is up by 139% after watching YouTube videos and that 90% believe videos can help them make purchasing decisions.

The Facebook ad format works well for engagement as the video automatically plays when users scroll down. It grabs the attention of the user, keeps them scrolling down, and encourages them to watch the ad. Video ads can be a great way to get users to click on your business and learn more about it.

Video ads specifications:

  • Minimum dimensions: 600×315 px
  • Maximum video length: 240 mins (typically 15-30 seconds).
  • Maximum file size: 4GB

3. Ads in the right column

Right column ads are, as the name implies, displayed in the right column on a user’s Facebook desktop feed. These ads feature a simple photo, a brief description and a link to a website. These ads are great for brand exposure.

This is a great way for your business to be seen by interested leads and to get them to interact with you. Visitors can be driven to your site or directed to a product page. Specifics for right column ads

  • Image Size: 1200×628 pixels
  • Minimum height/width: 600 px

You can include more visuals in some Facebook ads than others. Carousel ads allow you to display photos and videos on up to ten cards. Each card can be used as an advertisement.

You could showcase 10 products on a single card, with a unique photo and video. You can also create one image and then break it up across multiple panels in your ad. You can add individual links and CTAs to each card that you add to your carousel advertisement.

This Facebook ad format works well for companies who want to highlight multiple products or services in a single ad. Carousel ads specifications:

  • Images of the Carousel
    • Image Size: 1080×1080 pixels
    • Minimum width/height: 600 px
    • Maximum image size: 30MB
  • Carousel videos
    • Video Size: 1080×1080 pixels
    • Video file size up to 4GB
    • Minimum width/height: 600 px

5. Ads for dynamic products

Dynamic product ads are a Facebook advertising type that allows customers to shop for products. This format lets you promote your products to people who have shown interest in them. This ad uses the Facebook tracking pixels to track who has visited certain pages on your website.

Based on their browsing habits and what products they see, dynamic product ads are displayed to customers. You will need to upload your product catalog to Facebook to set up this Facebook advertising type. This is a one-time step that will allow you to continue delivering relevant product ads as long as your account allows.

Specifications for dynamic product ads

  • Image Size: 1200×628 pixels

6. Slideshow ads

Slideshow ads are one of the most basic types of Facebook ads. Slideshow ads are a Facebook type that requires you to create a slideshow of photos in order to tell a story, or share information.

Clicking on the “learn More” CTA will take you to a landing page that will allow you to sign up for the Medical Assistant Program. There is also additional information about the certificate. You have two options when creating your slideshow ad: you can either upload it as a video or use Facebook’s slideshow creator tool. Facebook’s tool has many features including music and text overlays, branded formats, and music.

Slideshow ads specifications:

  • Image count: Between 3-10
  • Image Size: 1280×720 pixels
  • Maximum duration: 15 seconds

7. Ads from the Collection

Collection ads are the best Facebook advertising format that allows you to show off your products. Collection ads allow you to display multiple products on your website. This creates a shopping experience that allows people to easily discover and browse your products before making a purchase.

Collection ads are similar because they highlight multiple products simultaneously. Although they share some similarities, each type of ad has its own unique characteristics. 

Carousel and collection ads have unique features. Collection ads are an excellent option for ecommerce businesses looking to market their products to mobile customers.

You can choose your format when you create collection ads. The most popular formats are:

  • Instant Lookbook: Uses photos to let people explore your products and make purchases
  • Instant Storefront: Uses a grid layout for people to browse multiple products at once

Collection ads specifications:

  • Image Size: 1200×628 pixels

8. Instant Experiences

We’ll be covering the last format: instant experiences. This is one of Facebook’s most immersive and extensive types of ads. You can use photos, videos, and text to create an Instant Experiences advertisement.

This Facebook ad type creates a fully immersive experience. This allows users to click, scroll, swipe and much more. Your Instant Experiences ad can include many features, such as:

  • Your logo
  • Full-screen images
  • Text blocks
  • Links and buttons on your page
  • Sets of products
  • A carousel of images
  • Auto-playing videos
  • Full-screen tilt-to-pan images

Instant Experiences enable you to create a better advertising experience that will increase brand awareness and traffic to your website. Here are the specifications for Instant Experiences

  • Image resolution: 1200 x 628 px
  • Maximum file size: 4GB
  • Video length minimum: 1 second
  • Maximum video length: 240 min

Bonus: There are many types of Facebook advertising objectives

You must choose an objective when you are running ads on Facebook. There are three types of objectives that you can choose from, with different goal types below each.

  • Awareness
    • Types of goals: Reach brand awareness
    • This is a great option for companies that want to increase leads for their brand.
  • Take into account
    • Goal types: Traffic, engagement, app installs, lead generation, messages, video views
    • This is a great option for businesses that want to convert traffic into leads that they can nurture and sell.
  • Conversion
    • Types of goals: Product sales, conversions, store visits
    • This is a great option for organizations looking to make sales and profit.

You should pair your Facebook advertising objective with the Facebook ad type that best fits your campaign to have a successful campaign.

It’s time to level up your sales

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What types of Facebook ads work best for my business?

You may not be able to choose the right format for your campaign when you begin creating and running Facebook advertisements. There are many options to reach and engage your target audience, from simple instant experiences to more complex photo ads.
Kobe Digital can help you if you are unsure where to begin with your Facebook advertisement campaign. Kobe Digital is an expert in Facebook advertising. We will help you select the right Facebook ads for you, and deliver valuable results that will help you grow through Social Media.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.