A Google Shopping Campaign can be a great way for you to increase sales with paid advertising when it is set up by an expert Google Shopping Agency.
Google Shopping campaigns can indeed be time-consuming. However, once an expert Google Ads specialist has helped you to understand your goals, you will have the best chance of achieving them.
Google Shopping is a search engine that compares products and allows retailers to market their products compellingly and attractively to consumers.
This guide will help you set up a Google Shopping Campaign, regardless of whether you work in a Google Ads agency or a PPC agency.
What is Google Shopping?
First, let’s clarify what Google Shopping is. Google Shopping is a shopping search engine that allows retailers to advertise their products to customers who are searching for an easy way online to shop.
Google will show relevant shopping ads to anyone who searches for products you sell. Each ad contains an image, product title, price, and name of the retailer. If the user clicks on your ads Google will direct them to the landing page or product page.
Google Shopping is without a doubt the most used shopping search engine in the world.
How to set up a Google Shopping Campaign
You can start advertising on Google Shopping by transforming your tangible products into online ads.
Four elements are required to build a Google Shopping campaign.
- Products
- Product Feed
- Google Merchant Centre Account
- Google Ads Account
These four elements all work together to make your Google Shopping Ads run efficiently and effectively. Now that you have decided on the ads you want to build your Google Shopping Campaign around, it is time to create your product feed.
How to Create Your Product Feed
Your Google Shopping product feed, which contains all the important data and integral data for your campaign is the heart of your campaign. Your product feed is essentially a large spreadsheet that holds all the information you need to make your ads successful.
Google is strict about what information you can include in ads and how it can be processed. This makes it easy to make mistakes when creating an advertisement for the first time.
Google will then either deny you approval or give you the chance to correct the problem by changing your product data.
You can also input your data manually using the assistance of a Google Ads specialist, but many apps and extensions will help you create your product feed.
- Shopify –Shopify works perfectly in tandem with Google Shopping. Shopify can sync your products to the product feed, and assist in creating campaigns via the Google channel.
- WooCommerce-WooCommerce is one of the best plugins available. This tool supports Google Shopping by providing high-quality product feed support.
- Magento –With Magento, you can upload all of your product data to Google Shopping. This allows you to set up a pre-configured platform to manage all your campaigns efficiently and effectively.
While it is important to do this right, Google automates much of the work so that you can advertise your products through its channel.
Setting Up Google Merchant Centre
After your feed is ready to use, you can create a Google Merchant Centre Account. First, upload your product data feeds to the merchant center. Next, go to “Diagnostics” to check for any errors.
It is crucial to do this because ignoring these simple fixes could lead to your account being suspended.
Now is the best time to set up your shipping details and tax details when setting up your Google Merchant Centre. Google will need to have information about your shipping costs and tax deductions to accurately compare your ads with other vendors.
You can also create a variety of tax rates depending on the country you are selling to.
Now you can move on to the next step, creating your Google Shopping Campaign.
Create a Google Ads Campaign
After your products have been approved by Google, the next step is to create a Google Shopping Campaign as part of a larger Google Ads campaign.
You can create a shopping campaign with the data that you have previously uploaded to Google Ads. You can choose to create a standard or smart campaign by selecting ‘Shopping’.
First, a Standard campaign will give you more control of your PPC management, while a Smart campaign will allow more exposure to your ads.
Complete Your Google Shopping Campaign Setup
Once you have finished creating and selecting the campaign type, it is time to adjust your settings.
Google asks you to give your campaign name, budget, bid strategy, and the location where you would like to place your ads.
That’s it. Now press save to make your Google Shopping campaign ready.
PPC Geeks: Google Ads Specialists
That’s all there is to it when you create a custom Google Shopping campaign. It is always a good idea to refresh your knowledge and ensure you fully understand the importance of setting up a Google Shopping Campaign in the right manner.
PPC Geeks are a Google Premier Partner and pride themselves in building the best shopping campaigns.
