Comparing Top Email Marketing Platforms ActiveCampaign Vs Clickfunnels


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Two of the most widely used email marketing platforms are ActiveCampaign and Clickfunnels. If you are forced to choose, which one should it be?

ActiveCampaign vs Clickfunnels: Introduction

ActiveCampaign, a powerful email marketing tool, can be used to set up drip-based campaigns that work like magic.

Clickfunnels, an advanced email marketing platform, allows you to create beautiful sales funnels that are paths to customers. They can transform any content into high-converting landing pages or sales pages.

ActiveCampaign and Clickfunnels: What’s the difference?

Depending on your email marketing goals, and your needs, which platform you choose to use will affect the choice of which one.

These are the features that you get when working with ActiveCampaign.

  1. Automated campaigns are possible.
  1. To test any email marketing campaign, you can create a free account. If you don’t like it, there’s no need to cancel. You don’t have to worry about it. You have full control over the effectiveness of a campaign without worrying about its cost.
  2. ActiveCampaign allows users to create their contact information and receive an automatic follow-up sequence. This automatically sends them emails based on specific triggers, depending on the frequency that works best for them.
  3. It is possible to create contact lists that will help you manage your campaigns.
  4. With detailed analytics reports, you can track every bit of information coming in and out of each campaign to see how it is performing.
  5. ActiveCampaign offers a variety of tools to automate certain aspects of email marketing. These tools are useful when you want to attract more people to your site or make them return using automation strategies.
  6. Account-wide templates – This feature allows you to create multiple versions (or “templates”) of the same template simultaneously, without needing any HTML knowledge. You can, for example, create a template using HTML5 and send the same email to all members of your list.
  7. Custom fields This is where users can add their information to each template. It makes it easier for them to control what type of emails they send out according to the conditions that they have set.
  8. Active Campaign’s greatest advantage is its integration with Salesforce. This allows you to simply send emails from your CRM system without coding knowledge.

You get many benefits from working with Clickfunnels:

  1. Clickfunnels allows you to build your entire funnel in a matter of minutes. This makes it the ideal tool for those who don’t have any experience in marketing or building email lists.
  2. ClickFunnels integrates with other services to make it easy to add these emails. Clickfunnels can also pay you!
  3. It doesn’t sound as easy as it sounds. However, building an email list will not be easy because most people won’t want their time spent on something they don’t know. But, over time, they’ll get better at it and become an expert in email marketing.
  4. You can only get a large list if people are interested in your product or offer. Nearly all companies that ask for information will send them emails with details about the services they can offer if someone asks. However, there is no guarantee this will work.
  5. You should also remember that not everyone will be interested in receiving your emails when you start to build your list. However, once you start selling something to them, they will be more likely to take notice of your offers.

ActiveCampaign Vs ClickFunnels – Pricing Comparison

This ClickFunnels pricing comparison video compares ActiveCampaign and ClickFunnels to help you decide which tool is best for you.

Clickfunnels Annual Rates: $97/mo to $297/yr (50% Discount)

Subscription fees for Active Campaigns start at $49 per Month ($1599 annually)

When I looked at their pricing plans, the first thing that stood out to me was how much more expensive Clickfunnels is than Active Campaign.

ActiveCampaign vs Clickfunnels: Follow-Up Funnel Builder

An online tool that allows you to create sequences of actions on your blog, website, or email campaigns to capture leads step-by-step is the follow-up funnel maker.

What should you do if someone visits your site and decides to sign up for your list? Do they all need to follow the same sequence, like signing up for the newsletter?

This is important to remember when creating these funnels. It will give people the impression you are providing value by giving information and asking for their details.

ActiveCampaigns’ follow-up funnel builder makes it easy to create sequences in your business and set up automation.

ActiveCampaign vs. Clickfunnels: Integrations & Resources

ClickFunnels can be used for more than just creating email campaigns (their main product). You can also use ClickFunnels to create lead pages. This is a form that you send to people after they sign up on your website/blog.

These are often used by companies to get quality leads. If someone signs up for one, it is at least proof that they have landed on their site.

ActiveCampaign offers more than just email and lead pages. As you can see, it also has CRM, Shopping Cart integration, and Email Marketing Software… You can go on and on. Clickfunnels doesn’t have enough features to offer a competitive product in all areas, and not at the price.

This won’t have any impact on your business if you only use their email product. However, if you rely on many other features of the toolset as I do, you will soon become dependent on them as a support system.

This is something I have noticed with other tools as well. However, I am not the only one who notices this. I also find that Clickfunnels has many more features than I need for my small company and that most people who use it have larger businesses (like mine). How are you going to compete with your competitors who have to manage all of these additional functions?

This makes sense investment-wise, but it will not be a good user experience. If they still depend on email, it will be difficult to create any kind of separation. Additionally, you can’t use Clickfunnels if MailChimp is your email management program.

This means many people, including me, will be forced to use their existing provider.

ActiveCampaign vs Clickfunnels: Sales Funnel Analytics

Clickfunnels is the tool to help you sell more effectively, and grow your business. This powerful sales funnel builder has tons of features. However, it can be difficult to set up correctly and is not inexpensive.

ActiveCampaign is an excellent email marketing tool that integrates well with the most popular CRMs (like Salesforce).

Their app allows you to reply directly to your Salesforce emails – which is great if you use an email automation system such as mine. Because it relies on MailChimp, rather than Aweber or any other free platform, it has more functionality than Clickfunnels.

Active Campaign is the best option for you if you’re looking for something simple, yet easy to use.

An Active campaign may also be easier to use than Clickfunnels, if you are looking for a CRM-based email marketing solution, such as Salesforce integrations, but I wouldn’t recommend it for any other purpose (unless your business does not require automation).

ActiveCampaign is a cost-effective and easy-to-use email marketing tool that could easily be the best for small businesses. Although it’s not perfect, I have used them with great success in the past.

Clickfunnels provides better analytics than Active Campaign. They show you how many clicks each piece has received. It’s easy for you to see what is working and what is not when you review your reports. If this is something that you value, it may be worth switching to Clickfunnels.

ClickFunnels integrates with many email marketing platforms, such as MailChimp out of the box. This means that automation through Aweber and other services will be a lot easier for you to save time and money on administrative costs. You can also use any opt-in form and landing page you want.

ActiveCampaign Vs. Clickfunnels: Cross-Channel Personalization

ClickFunnels has a unique feature that allows you to modify certain aspects of your pages or opt-in forms with code.

This means that, as an example, if someone submits a lead form on your website, but they want to be added to a specific list or segment within ClickFunnels, then you can create those lists (or segments) in just minutes before sending them over to online registration for one feature/offer/product page with custom fields.

This is also true for email marketing tools such as Aweber which allow users to access their “funnel”.

I have used many lead capture tools and it is so frustrating for someone to fill out your form, only to be told they must join an email list. However, ClickFunnels allows you to do this because their forms come pre-populated with fields. You don’t need to upload them from another place (which is what happens when you use Aweber).

This is the best thing about it all. It can be used on any type of website or landing page. You can use the lead capture forms you create in all your marketing efforts.

ClickFunnels has another great feature: you can create email templates via the software. You can also use different domains to host each campaign.

This means that even if someone signs up through an opt-in page and later chooses to sign up using a link in your blog post they will still be added to the email database via ClickFunnels.

This feature is a great tool for anyone who wants to improve their conversion rates. It allows them to create multiple email blasts (or any other campaign) and easily follow up on the results.

Tags can be used within each campaign to track who opted in from which form. This flexibility is unlike any other SaaS app.


ClickFunnels is a fantastic tool. ClickFunnels is a great tool that will help you save time and increase conversions beyond what you can imagine.

The entire tool suite is very user-friendly, and the customer support team is responsive quickly and can assist with any questions or issues that arise immediately. This is something I have never experienced from any other system before ClickFunnels.

It is also extremely cost-effective. They are extremely cost-effective and you can’t go wrong. This is especially true when so many other marketers have tried them out.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.