Brand Awareness: The Ultimate Master Guide


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How to increase brand recognition, positively impact marketing efforts and perceptions of customers. 

This is the way brand awareness helps a brand. It embeds itself into consumer lifestyles so that they don’t have to think twice about becoming repeat customers.

This guide will help you to understand your brand and build it among your target audience. This guide will help you to create campaigns that promote brand awareness and allow it to grow with your business.

What’s brand awareness?

Brand awareness refers to how familiar your target audience is with your brand and how well they recognize it. This is particularly important when marketing products and companies in their early stages.

While brand awareness can seem vague, it’s actually an important concept. For business owners and marketers who love numbers, brand awareness is a great way of measuring success.

This doesn’t mean it cannot be determined but it is important for business success. Let’s find out why.

What’s the value of brand awareness?

Brand awareness builds trust 

In a world where consumers rely on other opinions before purchasing products, trust in your brand is crucial. This bridges trust and loyalty.

Brand awareness is key to building brand trust. This allows you to communicate your feelings, receive feedback and tell your story.

Association was created through brand awareness

Have you ever suffered a paper cut? Most likely, you drank a coke while packing for a picnic. 

Is my assumption correct? Yes. These words are brand names and not verbs or nouns.

Band-Aid should be referred to as bandage, Google as a search engine, and Xerox as a copier. 

This is what brand awareness is. You’ll soon see how simple things like paper cutting and picnics can do all your marketing.     

Brand awareness is the foundation of brand equity.

Brand equity is the brand’s perceived worth. Brand equity is defined by the brand’s perceived value and the experiences of the consumers with it.

These are just a few of the many benefits positive brand equity can bring to your business.

  • Higher perceived values result in higher prices
  • Stock Prices that are Higher
  • Brand value has a greater impact

How does a brand increase brand equity? Building brand recognition and positive experiences with the company is key to building brand equity. 

They will start to recognize a brand and want to buy it. They start to love it more than other brands, and they develop a loyalty that encourages others to buy it.

Brand awareness is crucial. 

How do you build brand awareness?

  1. You’re a person, not a company.
  2. Socialize.
  3. Use a story.
  4. Share your knowledge easily

Building brand awareness takes time. 

Strong brand awareness requires more than just trying to get paying customers.

It won’t help you increase awareness of your brand by posting a few Facebook product ads. The product will be the focus, not the brand.

These are just some of the many ways that you can build brand awareness and impact your audience.

1. A person is not a company.

What are you most impressed by about your friend? It’s their speech, their manner of speaking, and their excitement. 

These are the characteristics your brand should be promoting and defining. How would your brand describe you to a friend? 

2. Socialize.

No matter what your personality is, whether you’re an introvert or an extrovert, or if you’re quiet or outgoing, social contact is a great way to stay connected and learn new skills. 

Your brand is the same. If you try to only connect with people to get support or sell,

Social media is essential to build brand awareness. It’s important to treat your social media accounts as friends who are trying to make new connections and not as businesses trying to make money. 

Research shows that more than 50% of brand recognition comes from online sociability. 

3. Use a story.

Storytelling is a powerful tool for marketing, no matter what your product or company is. It provides something tangible to your audience.

Telling a story about your brand will give it personality and depth. You can use this narrative to market your products and services.

What should your story be about? Any topic provided it is true. It can be the narrative of your founder, the tale of how your business had its first product idea or the little-engine-that-could story of how your small business made it in this big world.

People love to share stories with one another. Authenticity is a way to increase brand awareness.

4. Get your knowledge out

It doesn’t matter what industry you are in, or your product offerings. Share your content with your audience. 

Word-of-mouth marketing is the best way for customers to trust others.

If consumers are able to easily share information about your products, they will increase brand awareness. They simply need to click “Share”

Brand awareness is everything.

Engaging with your audience is all about having fun and not asking for money, participation, or loyalty.

Picture a friend asking to be your friend. It’s a superficial way of forming friendships that leaves a little lasting impression.

This can also be used to build brand awareness among your target audience.

Strategy to Increase Brand Awareness

  1. Guest blogger on other niche websites.
  2. Consider co-marketing.
  3. Advertise everywhere
  4. Hire a face to be your company’s mascot.
  5. Choose an image or symbol that best describes you.
  6. Create a short, catchy slogan

You’re familiar with how to build brand awareness. Now it’s time to develop a simple but powerful brand awareness strategy that will keep your wheels turning.

1. Guest blogger on other niche websites.

Guest blogging is a great way of increasing brand awareness. It takes little effort and can be used to drive traffic to another site. You can also provide relevant and helpful content.

You aren’t just pushing your product to people that don’t want to buy it. Another great alternative to guest blogging is to publish sponsored content on niche websites.

2. Consider co-marketing.

This is a great way of increasing brand awareness. This not only allows you to take advantage of another brand’s audience but also highlights your product and who you are.

You might partner with a dog-walking company if your company sells toys or leashes for dogs. Partnering with another brand can give you a double or triple reach.

3. Place your advertisement

While Advertising might not be as effective in building brand awareness as product awareness, it’s still one of the best tools to help people learn more about your brand.

Think Grammarly. This is a great website to start with. 

Start with online advertising. You can start with online advertising.

4. Hire a face to be your company’s mascot.

This may not be feasible for small businesses. For smaller businesses, this may not be possible.

This will enable you to humanize the brand, as discussed in the previous section, and give customers an idea of the friendly and knowledgeable service they can anticipate.

It doesn’t take much to make your brand stand out. 

5. Choose an image or symbol that best describes you.

Nike is no more Nike. It’s just a checkmark.

It’s not about your logo. You should consult your branding team and a freelance artist to create a symbol you can use in all aspects. Take inspiration from McDonald’s, Nike, and Apple and use the symbol on your product packaging.

6. Make a catchy, short slogan.

Let’s use the Nike example. When you hear the words “Just Do It”, you instantly think of Nike. This is an easy and effective way of increasing brand awareness.

It’s not easy. Try to distill everything you care about into a single sentence. These four words will explain why Kobe Digital’s marketing automation tool should be your first choice.

How to Increase Brand Awareness

  1. Offer freemium.
  2. Free content.
  3. Sponsor events
  4. A brand must have a personality.
  5. Produce a podcast.

Brand awareness is a key element. You are a brand name that people talk about without ever seeing an advertisement.

What about building brand awareness and establishing a foundation? What can a brand do to increase brand awareness?

These campaign ideas will help increase brand awareness beyond your initial strategy.

1. Offer freemium.

Freemium is a business model that offers products at no cost to customers and charges for enterprise-level products. 

Customers can try your product for free before making a purchase. 

A lot of freemium deals require that the brand watermark is displayed on all public-facing parts of the product or service. Consumers receive the product at no cost, and the brand gets free advertising when they use it.

Freemium may be the best way for you to raise awareness of your brand among your target audience. It all depends on what kind of business you own and what products you offer.

2. Free content.

Today, creating content is easier than ever. Because consumers now turn to the internet for answers to their questions and concerns or to do DIY projects, this is a huge advantage.

This is a great way for you to raise awareness about your brand. Content lets you express your opinions and personality. These two components are key to humanizing and personifying your brand.

Content doesn’t have to be written. While blogs and downloadable guides are the easiest, they’re not the only way.    

You don’t have any content on your website. Guest posting and sponsored content are great ways for you to reach new audiences and diversify the content that you create.

It is possible that your brand is not creating content. This could cause a gap in brand awareness.

3. Sponsor events

How many festivals, concerts, and fairs have you been to? Look at the t-shirts or koozies you may have gotten from the event. 

Sponsoring events can be a great way to get your brand in front of hundreds, thousands, and even millions of people. 

Sponsoring an event is a great way to promote your company at an event that reflects your passions and interests. Sponsoring an event allows you to place your brand on an event that matches your interests and passions.

Sponsorship is more than one of the many booths. Consistency is key to sponsorship success. 

4. Your brand needs to have a personality.

You can give your brand personality by treating it like a person, and clearly defining what your story is. Then, integrate this personality into your marketing campaigns.

The personality of your brand will shine through in the marketing of your products and services 

This strategy can be used to combine traditional marketing campaigns with brand awareness campaigns. 

 Produce a podcast.

Over one-third of Americans 12 years and older listen to podcasts regularly.

Podcasting was once difficult. This can have a significant impact on brand awareness.

Why? Podcasts can be a great way for you to communicate with your listeners in a more authentic way than just promoting your products or services. 

These podcast topics are closely related to the brand’s 1) overall message and 2) products and services. 

Building brand awareness is like maintaining a friend.

Campaigns are a great way to increase brand awareness. They also give you an opportunity to explore advertising and marketing possibilities that you may not have considered. This will enable you to reach new audiences through powerful methods.

How To Measure Brand Awareness

How do you know if your brand recognition efforts are successful? What can you do to tell? It’s just like other marketing metrics.

Do you say brand awareness cannot be measured?

Aha! Thank you so much for listening. 

While brand awareness can’t be measured in a traditional manner, You still have the option of looking at metrics and activities to assess your brand’s popularity.

These are a few ways to measure brand awareness.

Quantitative Brand Awareness Measures

These numbers can help you paint a picture of brand awareness. These metrics are used to measure quantitatively:

  • Direct traffic. This refers to people who visit your website and type your URL.
  • Site traffic statistics. This number simply shows site traffic. This number will tell you how many people visit your site and how often they do so. They are likely to be able to find your website.
  • Social engagement. This can be measured in followers and likes, retweets, and comments.

Qualitative Brand Awareness Measures

Here is where brand awareness scores may get murky. Use these tactics to determine who is aware. Measure qualitatively with

  • Google can be used to search for Google alerts. It will let you know when your brand is mentioned online. You should keep an eye out for these.
  • Social listening. This refers to monitoring social media management tools for organic mentions and engagement.
  • Surveys are conducted to increase brand awareness.

These common errors should not be used when measuring brand awareness. 


Even though it may seem vague, brand awareness can make a big difference in your marketing efforts, consumer perception, and revenue.

These are the best ways to increase brand awareness and build loyalty. Your customers will be able to recognize your brand and choose your products. They can then refer your brand to their families and friends.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.