You are looking for the best places to advertise online. It is difficult to find the right platform to promote your products or services.

This list contains the top 9 places to advertise online to help you reach and convert your target audience, as well as to give your company the highest return on investment (ROI).

Please watch our video on the basics of digital marketing, before you read any further.

1. Google Ads

Google Ads has been the market leader, surpassing many other competitors and taking the title of most popular online advertising platform.

Keyword bids can be placed to appear in Google search results.

Long-tail keywords and other keywords can have different values based on their popularity or search volume, and desirability (or compatibility) among companies.

Users can type their queries and scroll through the results to see ads that are related to the organic search results.

Each ad is marked to aid searchers.

Display networks increase your reach to Google-owned websites like Google Maps and Gmail. 

Google Ads increases conversion rates and drives site visitors. Smart technology allows it to adapt to your needs.

The setup process is simple for first-timers so you can quickly launch the promotional tool.

2. Bing Ads

Bing ads work in the same way as Google but have a smaller user base. Your advertising campaign can use this share, however, as not all searchers remain with Google.

Bing Ads has an additional perk. The audience they serve is 36% less online than the rest of the Internet users.

Bing Ads is a popular online advertising platform. It may have fewer keyword competitors than other places.

You have the option to make custom bids on keywords. Your search-specific ads might also be compatible with organic searches.

Bing Ads also includes two search engines:

• Yahoo
• AOL

This extra coverage will help your promotions get more visibility online.

3. Facebook

These are the most popular social media platforms. They can be used to advertise your company. 

Facebook ads offer unparalleled access to both niche and broad markets. You can target specific demographics like age and location with Facebook ads.

To gain an ad slot on Facebook, you must set a bid and not a keyword. Images and videos can be added to the ad text.

Another advantage is a large number of places ads can appear on Facebook.

Advertisements are available in the newsfeed, side panel, and the messenger area. Video ads can be added during live sessions or stories.

4. Amazon

Amazon is another great online advertising platform.

It is third in advertising platforms, after Facebook and Google. It is a popular choice for many consumers, with over 300 million active accounts and more than 100,000,000 Amazon Prime members.

Advertise on the ecommerce platform regardless of whether your products are sold on Amazon.

Amazon ads for Amazon sellers 

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon Stores

If you don’t sell through Amazon, the following ad types can be used:

• Video ads
• Display ads
• Advertisement custom

These ads could appear on Amazon.com, as well as Amazon-owned sites and Amazon devices.

Kobe Digital can help you launch a campaign to capitalize on Amazon’s vast audience and expand advertising options.

5. LinkedIn

LinkedIn is a social networking site for professionals that allows you to get the word out about yourself through sponsored and dynamic ads. Their ad system is designed to target the B2B (business-to-business) market. This allows you to reach decision-makers.

LinkedIn is an excellent place to advertise online for B2C companies. To recruit skilled or passive candidates in your industry,

You can place ads in the right column, or your newsfeed. You can also display them as sponsored InMail messages or posts, or both.

You can target your ads based on industry or location, but you also have the option to target them based on business size, position, seniority, and other factors. 

6. Instagram

Instagram is the most popular platform for brand-supported or sponsored posts. They also offer official ads. You can contact influencers and other Instagram personalities to work with your company. Pricing details and pricing for Influencers are determined individually.

Instagram’s flexibility makes it one of the best places to advertise your business.

These ads are consistent with Facebook’s advertising method because Instagram is owned and operated by Facebook. 

These ads can also be extended to carousel ads, where viewers can swipe through the products and collection ads that allow viewers to click products within photos. 

7. Pinterest

Pinners are always open to new ideas and will click on any links to see your ads. They will blend in with other images and text combinations.

To ensure that they are aligned with your business goals, traffic, awareness, and engagement are the top priorities of Pinboard advertisements You might be looking to increase awareness for a product to increase sales.

This social media network offers a great PPC framework and adequate analytics to guide your campaign. These ads have a tremendous impact on users and can result in profitable sales. 

8. Twitter

Twitter is a popular social media platform. It has many users. However, there are also professionals. Twitter ads can be used by B2B companies.

Tweets focus on text but also images and videos. With its many targeting options, it is one of the best places to advertise online.

Bidding can be done using keywords. This is not all.

Past followers, target audiences, and other website visitors all can be remarketed. 

9. YouTube

YouTube users view approximately one billion hours of video every day.

Because of their popularity, video ads can be a great investment. The person who views or clicks on your ad will determine the amount of payment.

YouTube is part of the Google Ads family, but they can still help you make a video, even if this is your first time.

These examples show the variety of creative options you have to make your video advertising move.

YouTube ads can be engaging and used to capitalize on technology users’ habits.

Online advertising can help you achieve the best ROI

Maximize your marketing efforts by using the best online advertising platforms Kobe Digital will help you maximize your campaign’s impact, results, and ROI.

York Saw and Knife realized they needed an integrated online presence. 

Take a look at our PPC management services and see how Kobe Digital could help you to increase your profits.