List Of Best Marketing Analytics Tools For Marketers

Data might be referred to as the “best friend of every marketer”.

Marketers can’t know what’s working for them, identify potential problems and decide where to focus their efforts.

The difference between success or failure can be determined by the metrics you monitor. Marketers have access to many, if not all, marketing analytics tools. Each of these tools promises you the ability to process your data and extract insight from it.

But which ones are worthwhile?

We’ve collected 12+ the best marketing analytics tools today to help you find that missing piece. To make your search easier, we’ve also categorized them.

Let’s get started right now!

What is marketing analytics?

An analytics platform for marketing helps marketers monitor the health of their campaigns. It might track key metrics such as web traffic, page views and click-through rates to help marketers understand which campaigns are performing well.

What is marketing analytics?

While some marketing analytics tools can be focused on specific marketing channels such as email, search advertising or display advertising, others may analyze all of your marketing data. Different types of marketing analytics tools are needed depending on the marketing strategy and company.

Why would you need marketing analytics tools?

Data-driven marketing is more than just having more information.

Data-integrated teams can have a higher rate of efficiency per campaign. They are able to make faster decisions and make better decisions. They are better equipped to respond to customer inquiries and improve campaign performance in real time.

To get a complete picture of their initiatives, marketing teams evaluate each channel’s performance. They also refine their campaigns using historical data and assess the strategies of competitors.

Marketers can grow their businesses faster by making better use of data. Analytics tools are crucial in helping companies realize the full potential of their data.

12+ Best Marketing Analytics Tools

Analytics tools based on events

1. Mixpanel

Mixpanel is designed to help you track the events your users perform on your website or mobile app (both iOS & Android). Mixpanel will show you the trend, count, who used it, and which order.

Mixpanel’s main features include funnels, A/B Testing of various versions of your mobile application and tracking their results. You can also view trends and track individual users by their sessions.

You will need to choose the actions that you want to track and then focus your attention. You can either add code annotations to the tool or use a visual selector. Once you have chosen the events to be tracked, your dashboard will display all metrics.

Mixpanel was created for product managers. Its features are more product-oriented that marketing. However, marketing teams can also use Mixpanel, particularly to optimize funnels and identify user behavior.

Pricing plans:

No Cost Plan
Growth Plan: Starts at $17/month
Pricing for Enterprise Plans: Custom pricing

2. Heap Analytics

Heap analytics has similar functionality to Mixpanel. It is one of the most powerful and “youngest” analytics tools.

This tool automatically records any actions taken by your visitors and lets you choose which events you wish to view in your dashboard. You can also track individual users’ behavior and segment them based on that. Heap can also be used to create funnels.

Retro-active functionality is one of Heap’s best features. Heap can keep track of and recall all user activity starting at the time of installation. This means that those behaviors are readily available and ready for analysis, even if they were not initially selected.

Mixpanel’s target audience for Heap is very similar to Mixpanel. This is not the right tool for you if an Android application is part of your marketing strategy. Heap does not support Android apps. Marketers who need data about events and conversions on their website, product or iOS app can use Heap.

Pricing plans:

No Cost Plan
Business plan: Starts at $12,000/year

Traffic-oriented analytics tools

3. Google Analytics

Google Analytics can be described as a basic, decent analytical platform. This tool lets you monitor and track your website traffic. You can see where they are coming from, what they do, and when they leave your site. It can also be used in conjunction with Google Adwords to help you optimize and track your SEO abilities.

Google Analytics’ main drawback is that you only get what you pay for, and with a free plan you don’t have much to look forward to. Although the tool provides excellent aggregate customer data, you can’t track individual users. Some functions can be difficult to set up or define, even though they are possible.

Google Analytics is a good place to start if you are looking for a simple starter version. Google Analytics won’t suffice if you are primarily focused on events, conversions and growth or sales. One of the above event-based tools will likely give you better results.

Pricing plans:

No Cost Plan
Premium Plan: About $100K per year with full support by Google

4. Matomo (formerly Piwik)

Matomo (formerly Piwik), is an open-source, completely free alternative to Google Analytics.

Matomo tracks website visits and allows you to create custom reports that can be segmented by traffic source, browsers, operating systems, and geo-location. You can also see how visitors interact with your site.

Matomo has many features. You can set goals to track the success of your marketing campaigns, keep notes on custom variables and analyze data. Matomo also has a premium version that allows you to host your own website analytics. This is for companies and governments that require full privacy compliance.

Pricing plans:

Free download available on-premise
Cloud starting at 29EUR

Marketing dashboards tools

5. DashClicks

DashClicks Marketing Analytics Software allows you to monitor and report on all your marketing campaigns from one platform. You can see cross-channel reporting from all of your marketing campaigns in real time with the software. This is what makes it so great.

Here are some things you need to know about the software

To analyze and track the performance of your Facebook Ad campaigns, you can integrate them into the dashboard. Similar functionality applies to your Google Ad campaigns.

To pull in all of your website metrics and analytics, you can integrate your Google Analytics account to the dashboard.

Pricing plans:

The first plan is completely free, no credit card needed.
Pro Plan: 97 USD per month
Plus Plan: 297 USD per month
Premium Plan: 597 USD/month

6. Klipfolio

Klipfolio allows you to create your own interactive dashboard that contains all marketing data from different channels and tools. To track your performance, you can pull data from Facebook or Google Analytics and view the data in one integrated dashboard.

Klipfolio also offers pre-built templates for dashboards. This means you don’t have to create your own dashboards like a Facebook Ad Monitoring Dashboard or a social media-focused Dashboard. You can also create your dashboard according to your needs.

Klipfolio is an ideal tool for marketers who have multiple channels and want to track them all on one screen. Marketing agencies who create dashboards to share performance with clients will find the tool more useful.

Pricing plans:

For businesses:

Publish Plan: $49/month
Grow Plan: $99/month
Team Plan: $199/month
Team+ Plan: $399/month

For Agencies:

Agency Starter: $49/ month
Agency Lite: custom pricing
Agency Pro: custom pricing
Agency Premier: custom pricing

For Enterprises: Custom plans starting at $499 per month

7. Cyfe

Cyfe allows marketers to integrate data from various marketing tools into one dashboard. It makes it easy to view all of the information in one place.

This tool allows you to track data from your social media channels, PPC channels, sales platforms, among others. You can connect it to your Google Analytics using its pre-built widgets. Cyfe can connect to your SalesForce or Google Adwords accounts and collect all data from them and present it in one dashboard.

Pricing plans:

Solo Plan: $29/ month
Pro Plan: $49/ month
Premier Plan: $89+/ month
Agency Plan: $150/month

Analytics tools for content marketing

8. Kissmetrics

Kissmetrics allows you to put a human face on the data. This tool allows you to track a customer’s journey on multiple devices and analyze their behavior. You can also provide information about conversions.

These conversion metrics include bounce rates, and time on site. Kissmetrics is a company that specializes in behavioral analytics. This allows you to learn about the reactions of your audience to your content. This will help you understand what users value and how to keep them coming back.

Kissmetrics allows you to create A/B testing to determine how content changes can impact your results. Make sure you choose the best variations to reach your goals.

Pricing plans:

Silver Plan: $299/month
The Gold Plan is $499 per month
Platinum Plan: Custom pricing

9. BuzzSumo

BuzzSumo provides users with data on topics that are hot on social media. You can analyze data for a variety of time periods such as the past 12 hours or over many months.

Trends can also be filtered by geography, so that customers from other countries will have access to information about the most popular items in their respective regions.

BuzzSumo allows users to personalize their feeds after signing up, so they only see the data that is important. The website can help you find content ideas if you’re having trouble coming up with them. It also offers advanced keyword search operators, backlink information, content type filters, and influencer marketing tools. The data can be exported to another format so that you can analyze it in greater detail.

Pricing plans:

Pro Plan: $99/ month
Plus Plan: $179/ month
Large plan: $299/month
Enterprise Plan: $499+/ month

10. SimilarWeb

This tool shows you the traffic and engagement industry standards for your website and where it stands in comparison. This information can be used to compare your performance with that of your competitors.

SimilarWeb allows you to break down your content’s number by daily active users and sessions per user. You can also see their rank, time spent, and their rank. To improve your acquisition strategy, you can also find out more about your customers like their web behavior or interests.

Once you have a good understanding of how to get customers with SimilarWeb, you can identify the type of content that they are most interested in.

Pricing plans:

No Cost Plan
Pricing for Enterprise Plans: Custom pricing

11. Buffer

Buffer offers content marketing analytics that allow you to create reports according to your goals. You can add or remove custom metrics to track the performance of various social media accounts. These reports can be exported for sharing.

Its analytics will allow you to see the channel performance at a detailed level from one dashboard. You can rest assured that your reports are updated on a daily basis so you always have the most up-to-date data.

Buffer provides engagement metrics for each account. This allows you to gain an accurate understanding of your customers’ interactions with social media content. This allows you to measure the performance of posts, stories and hashtags, as well access the demographics across all channels.

Pricing plans:

Buffer Publish:

Pro Plan: $15/ month
Premium Plan: $65/ month
Business plan: $99 per month

Buffer Business:

Pro Plan: $35/ month
Premium Plan: $50/ month

Sprout social can help you analyze your performance across multiple social networks or compare results across multiple channels.

This tool allows you to monitor your Facebook Page impressions and measure Instagram follower growth. It also helps you evaluate Pinterest content performance, assess LinkedIn engagement, and more all from one location.

Sprout Social will organize and share your data in easy-to-understand, presentation-ready reports. You can also opt for premium Analytics to create your custom report tailored to your business’s KPIs.

Pricing plans:

Standard Plan: $99/user/month
Professional Plan: $149/user/month
Advanced Plan: $249/user/month

13. HubSpot

HubSpot offers analytics tools that allow you to link social media performance to revenue growth and business performance.

You can track the success of every channel, regardless of whether you publish through HubSpot or other tools. You can also compare performance across multiple social media platforms to assess campaign performance.

HubSpot’s social analytics tools, which are part of HubSpot Marketing Hub, are an integral part of this all-in-one marketing tool. Using the platform will give you insight into your customer journey and not just social-specific metrics. It allows you to see which marketing strategies work best for you, what their impact is on your bottom line, and how your ROI.

HubSpot is an excellent choice for businesses who want all their campaign functions to be managed in one place.

Pricing plans:

Starter Plan: Starting at $50 per month
Starts at $890/month for Professional Plan
Enterprise plan: Starting at $3,200/month

Tools for email marketing analytics

14. AVADA Email Marketing

AVADA email marketing is a good choice if you are looking for a reliable solution that tracks the performance of every email marketing campaign and digs deeper into each one.

The dashboard allows you to quickly view the performance of your email campaigns via important numbers, such as click-through rates, open rates, conversion rates, and revenue. AVADA Email marketing allows you to easily sort your time range to compare sales with previous periods, and to make timely decisions to achieve better results.

AVADA Email Marking not only displays your campaign analysis in numbers but also offers a line chart to automate and create newsletter campaigns. This chart allows you to see how your results compare across different days. Learn more about customer insight. This includes which campaign is most successful and which day is best to send your messages.

AVADA Email Marketing offers additional analytics and can be used to follow up with prospects to remind them to keep their purchases going. This will optimize abandoned cart campaigns. It also provides templates that can be used immediately, which will help users save time and effort.

AVADA Email Marketing offers a friendly, dedicated customer service team that will ensure you have amazing experiences with your email marketing campaigns.

Pricing plans:

No Cost Plan
Pro Plan: $9/ month

15. AWeber

AWeber, another reliable and trusted email marketing analytics tool, has been in use for 18 years. It empowers you to launch and sell your next great thing.

AWeber allows you to track everything, from clicks to open rate, engagement, bounces and conversions. AWeber also offers small and medium-sized businesses an easy way for them to create lists, send emails, and manage their campaigns via its dashboard.

It is focused on email delivery and provides various tips and tools to ensure that emails don’t end up in the spam folder. Drag-and-drop editor allows users to create automated email flows. It also comes with over 700 mobile-responsive templates.

Pricing plans:

No Cost Plan
Pro Plan: Starting at $19/month

16. SendPulse

SendPulse is another email marketing and management platform that emphasizes SMS and Facebook chatbots. Drag-and-drop editing makes it easy to create mobile-friendly email templates. You can also set up autoresponders and trigger-based emails.

Analytics and reporting will display the results of recent campaigns, including open and click rates, statistical by device, error stats and geographic stats. SendPulse integrates with Google Analytics, and provides an Android and iOS app to manage email campaigns on the move.

Pricing plans:

No Cost Plan
Pro Plan: Starting at $8/month

Last words

Each tool has its own strengths. You have the power to decide which marketing analytics tool is best for you and to make data-driven decisions to support your marketing efforts.

We would love to hear from you. Which marketing analytics tool is the most difficult to choose from? Are there any features you still want? Are there data points that you are having trouble tracking? We’d love to discuss your problem with data points.

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