It’s no secret that you put a lot of work into building and launching your online store.

You’ve done a lot of work. From brainstorming and designing your site to how to market your products and source them,

Can these convert traffic to sales?

Buzzkill Alert: It’s a NO.

Digital marketing is extremely competitive. Your optimizations must be optimized for conversions.

What’s the conversion rate for an eCommerce store?

An E-commerce conversion rate is a KPI that measures how many people complete the desired action (e.g., buying) within a given time frame.

This is not the only metric you should be tracking when building an online store. You can also track Ecommerce conversions.

• Online sales
• Email signups
• Add a product or service to your wishlist or cart.

We can help answer the question, “What is an acceptable conversion ratio for E-Commerce?” “

What’s a good Ecommerce conversion?

An excellent e-commerce conversion rate is at least 2%. However, it can vary depending on the industry.

How do you calculate the conversion rate for an e-commerce website?

To calculate your ecommerce conversion rate, divide the conversions per period by the total number of visitors. Multiply it by 100.

Conversion rate = (conversions/total visitors) X 100%

Your conversion rate is 1% if your e-commerce website receives at least 5,000 visits per month and has 50 conversions in a given period.

It’s that simple!

Here’s how Google Analytics defines e-commerce conversion rate:

“The percentage of transactions to sessions. For example, one transaction for ten sessions would be represented by an Ecommerce Conversion Rate of 10 em>

What’s the average Ecommerce conversion rate?

The average conversion rate for e-commerce is between 2% to 4%.

Conversion rates can be as high as 3% to 4% if you spend time and money optimizing your e-commerce conversion rate

E-commerce Conversion Rate Benchmarks By Industry

IRP Commerce provides valuable information about industry conversions in 2021. This graph shows that “Arts & Crafts,” which has a conversion ratio of 3.06%, leads while “Baby & Child,” which has a rate of only 0.39% is the lowest.

Ecommerce conversion rates using the device

Benchmarks are useful for comparing industry averages and measuring conversion rates.

The Kibo eCommerce Quarterly provides valuable information on e-commerce conversion benchmarks. It segments by the device. Tablet and desktop conversion rates are significantly higher than mobile.

The US has experienced significant growth in ecommerce conversions regardless of device. This is despite the fact the US has seen changes between 2020-2021.

Mobile E-commerce Conversion Rates

More online shoppers are using smartphones and tablets to shop online. Understanding the conversion benchmarks is crucial for e-commerce owners.

A similar report from Kibo Ecommerce shows that the average US order value per device has increased by 22% since Q1 2021.

You know what that means–top-performing online retailers have their websites perfectly optimized for mobile.

We recommend you begin optimizing mobile web conversions.

• Mobile speed testing for page loading speeds
• Mobile-responsive popups
• User-friendly Navigation

Mobile operating systems have different conversion rates. iOS users (2.3%) have slightly higher conversion rates than iOS users (2.5%).

Mobile customers are less likely to convert than desktop customers.

Mobile users are less likely than others to buy because the benchmarks show that mobile device conversion rates for the purchase are lower.

The Mobile Hierarchy Report by comScore Mobile Hierarchy sheds some light on the “whys” that online retailers can use to better understand their customers and improve their mobile experience.

Country-specific Ecommerce Conversion Rates

To segment your customer base, you could use a country-specific KPI. This will help to compare e-commerce conversion rates.

Conversion rates are subject to change based on where you live. For example, the conversion rate you might see in the Netherlands could be very different from the one you might expect in the US.

These variations are due to many factors, including

• Distribution and logistics
• Credit Card Penetration (CCP)
• Market Maturity
• Purchasing Power parity (PPP).

Keep up-to-date with the latest country-wise conversion rates and stats to help your company understand where it stands.

Based on Source/Channel, the Average Ecommerce Conversion Rate

It is important to segregate conversions by industry and country. To help you set channel-specific goals, you can use ecommerce conversion rates by traffic source.

This graph shows that recent conversion rates for ecommerce are higher due to organic and referral traffic (5.44%, and 3.0% respectively), and social media is at 1.0%.

Referral traffic is traffic that is linked to your store.

Optimizing Ecommerce Conversion Rates

1. Shipping is Free of Charge

Free shipping is a major factor in customers’ buying decisions. According to a study, 24% of consumers would rather pay more for free shipping.

Customers may be eligible for free shipping This could increase your conversion rate, and give you an edge over your competitors.

2. Use high-quality product images & videos

It’s incredible, just think about that. Customers can only see the product they purchased online through images and videos. 

They cannot touch it or put it on.

It is your responsibility as an online retailer to upload high-quality images of your products and videos, while also taking into consideration the site’s speed.

3. A Cart Abandonment Strategy

Recent statistics on cart abandonment indicate that cart abandonment rates average 69.80%. That’s quite a bit!

If you see a lot of cart abandonment, it is important to plan a strategy. Customers may add products to their carts, but then abandon them without buying them.

How do you persuade cart abandoners to purchase before they leave?

Use exit popups

Kobe Digital allows you to create an exit page for free. This will detect user intent to leave the site and display your win-back offer.

Get Started With Kobe Digital Now!

Create a follow-up email sequence

What you write in an email is important, but what matters most is how it drives open rates. Cart abandonment subject lines are essential to driving high open rates.

4. Checkout Process Optimization & Test

18% of online shoppers abandon shopping carts because of a long and complicated checkout process.

Make sure that the forms are simple to fill out. Show prospects the item in your cart when you check out.

In short, make sure that your users have an easy and seamless checkout process.

5. Limited-Time Coupons

Coupons are a favorite of consumers. Statistics show that more than 90% of customers have used coupons in some way.

Email and popups are two of the most popular methods to offer coupon codes to customers. Customers may abandon their shopping carts if they don’t work with coupon codes.

Bottom line

It can be difficult and complex to get to the top of e-commerce.  

Trusting a few well-researched studies on different aspects of your KPIs is better than relying on one or two.

Be aware that benchmarks can help to better understand you and help you shape your goals and optimization strategies around them.

Our main focus was on the question, “What is an acceptable conversion rate for ecommerce?” It is greater than 2 %.