All There Is To Know About Sales Funnel Copywriting


12 min remaining

What’s sales funnel copywriting?

Copywriting to help customers through the sales process is a way to get them to take a decision. This is the ultimate goal for every business: to make money and retain customers.

Combining your sales funnel copywriting strategies and your website copywriting strategy can increase lead conversion.

Please note:

Businesses must align their goals with their audience when writing copy for their sales funnel copy.

What does this mean? 

Copywriting should align with the customer’s goals. 

This statement can be read again.

Customers are more likely to purchase from you if they have their needs met. 

This is the reality of business and the world we live in.

Humans naturally care for themselves and others.

The goals of your customers will align with yours. Customers, readers, and employees are the first.

Customers will click the “Buy” button at the end of each day.

What’s a sales funnel?

A sales funnel depicts the customer’s journey from inquiry to purchase.

Businesses must know the effectiveness of their sales funnel to maximize opportunities and increase customer conversion rates.

Maximizing your business’s potential income is possible by optimizing your sales funnel

What stages are there in a sales funnel?

1. Awareness

This stage is the beginning. It includes offering a solution to customers. Products, services, and ideas can all be used to solve customer problems.

These are some examples of awareness:

  • Social media posts
  • Landing pages
  • Calls-to-action
  • Articles
  • Search Results

2. Interest

Once you have piqued the customer’s attention, it is now time to keep them intrigued. We inform customers to encourage their interest.

A customer might be reading information articles, signing up for an email list, following Twitter, or making inquiries.

3. Make the decision

You’ve written impressive content

…sparked customer’s interest

They were engaged

It is time to get rid.

The customer has been convinced by your product or service. They are now ready to purchase and have decided to make a purchase.

Sales pages can be a great tool to assist with the decision-making process. Customers will stay with you by using compelling CTAs and discount codes. 

4. Take Action

Congratulations! Congratulations!

It’s important to make sure that the sale transaction runs smoothly.

A poor user experience is something you don’t want.

5. Retention

Did you think it was over?

It’s not.

Your company can continue to generate higher revenue. 

It’s a great way to turn customers into recurring customers.

  • Building a following can be made easier by building an email list.
  • Increase your social presence.
  • Customers can get support.
  • We are grateful to them for being loyal customers.

You want your customers to tell their friends and family about your product.

Tell their family and friends.

Et cetera.

Your money will make more and your customers will be more loyal.

What content is used in copywriting sales funnel copy

There are many content mediums in the copywriting industry. These are the best content sources that can be used to build a sales funnel.

Blog posts

Blog posts are used in the awareness’, interest’, and decision-buying stages of the sales funnel process.

Social media

You can use social media at any stage in the sales funnel copywriting process. Use social media to increase awareness, stimulate interest, and prompt decision-making.

Use social media platforms as lead magnets to generate leads. These could be potential customers, advocates, or people who have been to your company in the past. 

Email campaigns

Copywriting can be a powerful way to make people come back. You can also videotape the next steps.

Paid digital advertisements

While advertisements like PPC don’t generate organic traffic, they can be a powerful marketing channel that needs optimization. You need to conduct extensive research about the keyphrase and niche competitions in the SERP.

Products pages and sales

eCommerce content should include details and descriptions. Customers are ready to buy.


Another rich resource in content. More backlinks will mean more prospects visit your sales funnel, and they are more likely to make a purchase. 


Engaging content-rich information in the form of data. Infographics are a great way for readers to see more pages and increase landing clicks.


A collection of content that is focused on one topic or story. This content is most often found on digital platforms like news websites or online news magazines.


Similar to articles, it arranges the content in sections according to numerical or chronological order. A list can be used to illustrate steps or processes that lead to a goal.


A list containing resources that can help you find information in an organization. This could include information about local businesses like phone numbers or shops.


The gallery appeals visually and draws attention. 

How do you create a sales funnel?

You are now familiar with the basics of copywriting for sales funnels.

Let’s create one.

1. Determine the purpose of your sales funnel copywriting.

Each sales funnel copy has an objective. Every business is different.

What is your goal?

This is to increase sales and build a large customer base

This should be your goal.

Identify your business needs and keep them in mind until you reach the end of the customer journey.

2. Do your research on your customers

Research is the first step in the sales funnel copywriting process. 

It is vital to get to know customers holistically. This includes their habits for breakfast, TV viewing, and occupations.

These are the best ways to gain a deeper understanding of your customers:

  • Surveys.
  • Analysis of case studies
  • Interviews.
  • Observation.

What is this copy doing for your customers?

Copywriting for multiple clients with different products and services is what you will do.

It is not a good idea to write for only one niche.

It doesn’t matter. Sales copy must still be written.

Some clients can provide exceptional services, and there will be clients who cannot. You must still deliver high-quality work.

It’s important to understand all the benefits of the product when researching it.

These benefits will sell your audience and get their attention.

Share the benefits with your readers.

  • Help people live better lives.
  • Help them solve their problems.
  • Help them in their work.
  • Your life can be more joyful.
  • Show how superior this product is to other products.
  • You can also show them how their hard-earned money should be used to make a difference in your life.

What problems or challenges motivate customers to make a decision?

Conversion is all about your customers’ decision-making ability.

Customers are motivated to solve their problems.

Her emotions and emotional copywriting are key.

It will make your readers more attentive if you bring up a problem. 

Copywriting might be required for someone with hearing loss selling hearing aid products.

Why do hearing-loss customers purchase hearing aids?

  • What are hearing aids good for?
    Hearing aids will allow them to communicate better with others.
  • Why would they want a more efficient commute?
    They are unable to socialize in social settings.
  • What can a hearing aid do to improve their quality of life?
    To feel confident, forget about their loss.
  • Hearing aids are needed for many reasons.
    As a grandmother, she can hear her granddaughter’s voice.
  • Where can I buy hearing aids?
    This retailer sells hearing instruments at an affordable price.
  • Who will they be able to communicate with when they have hearing aids?
    They are always open to anyone they come in contact with.
  • Where can they be found? These are urgently required.
    This retailer offers free expedited shipping

That’s where it’s headed.

Hearing aid users can live a better quality of life by communicating more clearly.

Customers who are familiar with all five Ws (who, what, and where) will be happier.

What objections could your customers have to

You must eliminate every reason why your customer shouldn’t buy from you.

There may be objections from customers.

  • “I’m satisfied with what I have.”
  • “It’s too expensive. “
  • “I have done everything with no problems over the past 10 years. “
  • “I don’t need it right away.”
  • “Another competitor offers superior services.”
  • “I don’t understand the purpose behind your product. “
  • “I must take time to think about it. “

Your job is copywriting. Copywriting is your job.

Don’t let customers be discouraged by your actions.

Research is therefore extremely important.

To fully understand your customer’s problems and needs, you should not leave any stone unturned

Customers will be more inclined to purchase from you if there are objections.

Go to Warby Parker’s landing page.

Customers have the opportunity to try five frames before making a purchase.

This will resolve all customer concerns and questions.

FAQ pages are also helpful for clarifying customer questions.

Warby Parker’s FAQ page can be viewed as well.

This addresses all questions and concerns customers may have.

  • Can I return my product?
  • Can I try them before I buy them?
  • What if the product does not fit me?
  • When can my order be delivered to me?
  • How can I get in touch with a customer representative?

End of the research phase

These questions should be answered by the end of your research.

  • What are the challenges or pain points your customer has (pain points)?
  • What are the goals and needs of your customers?
  • What is the unique selling point of the product/service you offer?
  • What is the customer’s solution to this problem? What benefits are there?
  • What objections could there be?

These questions must be answered in detail. You should not continue with copywriting sales funnel copy.

Your research should lead to customers purchasing from you.

Learn every topic.

From the front to the back.

From the bottom to the top

You want to get to know your clients’ products better than they do.

3. Determine the best way to generate leads

There are two main methods to generate leads when it comes to copywriting for sales funnels. These can be either organic or paid.

Organic strategies

  • Traffic to social networks that aren’t paid
  • Traffic directly
  • Search engine optimization
  • Outreach
  • Referrals

Paid strategies

  • Advertisements via social media for a charge
  • Marketing to Influencers
  • Affiliate marketing
  • Search engines adverts 

Additional steps for copywriting sales funnel copy

Now you have created your sales funnel. This is just the beginning.

The retention phase is complete, but you still need to follow the same steps.

  • Connect with customers past and present on social media.
  • Analyze data, and key performance indicators (KPIs), to measure them. 
  • Update your content regularly to make it more SEO-friendly.
  • Do A/B testing.
  • Stay up-to-date on the latest trends

Copywriting sales funnel copy can be like painting a masterpiece.

Success requires many ingredients

While it can be slow, you’ll soon see the results of your efforts. 

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.