06/21/2022

AI Marketing: Benefits and Challenges for AI Strategies

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Artificial Intelligence is a science fiction idea, but many people use it every day.

And consumers aren’t the only ones benefiting from the technology–according to a 2019 Gartner study, 37% of businesses have implemented AI in some form.

While it may seem like only the most successful businesses are eligible, technology has made AI accessible to smaller companies.

You may be wondering where to start when starting a small business.

This article will cover the benefits and challenges of AI. This article will help you determine how to best use this cutting-edge technology in your marketing for small businesses.

What’s AI marketing?

Artificial Intelligence (AI Marketing) is a method of marketing that uses advanced computing to understand customers and improve customer journeys. AI Marketing can help business owners communicate with their target audience with the right message and at the right time.

Companies can also make use of generative AI technology to automate repetitive tasks, such as marketing.

Examples for AI marketing cases

Marketing is crucial for small businesses. This means using as few resources as possible.

According to Marketing Evolution there are several ways brands can make use of AI to improve their marketing efforts.

  • Based upon previous customer interactions, real time personalization
  • Chatbots are able to provide instant customer service to users.
  • Use programmatic ads to maximize media planning
  • Increase sales by automatically pricing items based on supply and demand

Tip – To increase your response time to live queries, and adapt the chatbot’s responses to customers’ needs, you can add Chatbots to Kobe Digital. They can also be used to transfer chats to customers, issue help tickets and integrate seamlessly with Facebook Messenger.

AI Marketing: The Challenges and Benefits

Artificial intelligence is continually improving and evolving. It is important to understand both its benefits and drawbacks.

Benefits

AI is a great benefit for small businesses. It helps them to optimize their marketing strategies to move faster.

“People go to small businesses because they trust you,” says Shachaf ROberg, an analyst with Kobe Digital. AI can help you scale your personal brand, even if you don’t have a lot of money.

Small businesses often have customer data but may not have the time or expertise to properly sort it. Oribi.io can help them test which channels and messages are most effective for them and how they can be improved or strategized. 

Tip : Facebook Advertising By Kobe Digital The AI-powered smart algorithm allows you to find the most relevant places, people, and audiences to advertise on. A/B Testing

Small businesses also have the potential to benefit from AI. This is because they can use AI to boost their competitiveness via programmatic ads, social media networks, and organic search. 

AI tools can optimize content for these platforms with less investment. Neil Patel, a marketing expert, recommends copy.ai as a text-generating technology to generate blog and description copy. Synthesia.io, an AI-video platform, creates realistic talking-head videos by using text.

Challenges

AI marketing can be a powerful tool for small businesses. Companies will need to invest time and money in order to get the best out of these new tools.

Privacy can also pose a problem. Businesses must verify that they have permission to share customer information with third-party tools ethically.

The tools can be a great starting point for businesses. Wired reports Chris Chen is the founder and CEO at Instapainting. He states that the output should not be used outright, but it can be used as a starting point to do boring research …”.

CMSWire also report. is a pre-existing dataset so it is probable that the tools will reproduce any inherent biases.

Customers might need to adjust to AI-driven marketing tools. Rodberg says that customers should first be told that AI technology facilitates interaction.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.