Adobe, a multinational software company, announced that they had officially purchased Magento Commerce e-commerce platform. This made it part of Adobe cloud services.

Adobe Commerce Cloud was officially released in March 2019. This is a cloud-based, fully managed version of Magento that can be synchronized with Adobe Experience Cloud tools like Adobe Marketing Cloud and Adobe Advertising Cloud.

You already love Adobe products and want to learn more about their digital commerce services, then read this article. This article will give you an in-depth look at Adobe Commerce Cloud and all the capabilities it offers to help your online store.

Digital cloud technology

Digital cloud technology

You might have noticed that the term cloud is often used in digital media, particularly when it comes to hosting. This is why hosting has become one of the most popular ways to host websites and other solutions in today’s digital age. But what does this actually mean?

Cloud hosting is basically the process of hosting a website on a variety of servers that are connected to one another. This is different from traditional hosting where the entire site and all data are hosted on one server.

Cloud hosting allows users the ability to manage their website, data and email through a virtual machine accessible to other servers in the cloud (network). Cloud hosting is a virtual environment in which these hosting servers are not physically present.

Cloud hosting offers many benefits. Cloud hosting offers many benefits, including increased computing power and potential as well as a host of different services that can all be accessed from the same machine.

Cloud hosting can also be used to outsource storage and computing resources to a provider that may offer an advanced infrastructure with outstanding maintenance, security, setup, and configuration capabilities.

Cloud hosting offers intuitive scaling that allows organizations to increase or decrease their resources as needed. This scalability includes data storage, processing power, networking capabilities, and more.

Cloud scaling is incredibly fast and can be done without any downtime. This prevents any disruption to website services. This is one advantage of cloud hosting over traditional physical server hosting.

What has cloud hosting done for e-commerce?

What has cloud hosting done for e-commerce?

The answer is yes.

Cloud hosting’s scalability has allowed many companies and organizations to be proactive in handling different situations, without having to invest in larger IT infrastructure.

• Cloud-based ecommerce allows for faster responses to market opportunities and challenges than licensed or internally developed applications on-premise.

• Cloud-based ecommerce applications are faster to deploy and have lower costs. This allows IT and business leaders access new opportunities quickly without huge upfront investments.

• Cloud-based ecommerce platforms and integration platforms offer IT leaders great flexibility in selecting the right deployment model and supplier.

What is Adobe Commerce Cloud?

Adobe’s Commerce Cloud platform is an end-to-end solution for managing, personalizing and enhancing commerce experiences.

Adobe Commerce Cloud is part of the Experience Cloud, which includes a complete suite of enterprise solutions. This suite has been a favorite choice for companies in almost every industry. This suite offers a variety of tools that enable organizations to create, implement, manage, and monitor various digital experiences.

Commerce Cloud combines the best e-commerce tools in this suite to offer users a fully managed cloud-based platform that is flexible and highly customizable.

Adobe Commerce Cloud was built on the Magento platform. Magento is an open-source, e-commerce platform . It was written in PHP . The Magento Open Source version is free and can be downloaded, hosted, customized, and modified by anyone. There are also managed Enterprise versions (Magento Commerce On-Premise and Magento Commerce).

Adobe Commerce Cloud integrates Magento Commerce (the enterprise version, not the open source version) with Adobe Experience Manager. This means that you can take advantage of one of the most popular storefronts and control everything through a wide range of channels and devices.

What Does Adobe Commerce Cloud Cost You?

Adobe Commerce Cloud uses the same model as Magento Commerce Cloud. This means that their pricing is not public. Here are some guidelines to help you estimate the pricing.

You will need an agency to manage the build and maintenance of your Adobe Commerce Cloud store. Adobe Commerce is a complex platform that can lead to high costs for completion. A store for an enterprise can be more expensive than six figures. It can also scale quickly due to the complexity of the build, extensions and other integrations.

This does not include license fees for Adobe software. The size and complexity of your online company will determine the price.

For whom is Adobe Commerce Cloud useful?

Adobe Commerce can be used to support both B2B businesses and B2C companies . Adobe Commerce Cloud is a great option for businesses that need a lot of customization, or are already using a lot of Adobe products. You’ll get a hosted website with amazing e-commerce features, which integrates with Adobe Experience Manager.

Adobe Commerce Cloud Features

The new tool is designed to meet the needs of B2B as well as B2C markets. It also addresses the needs of different brands, countries, and websites. The platform is designed to facilitate commerce across all channels and offers an extremely customizable and scalable end–to-end ecommerce solution.

Cloud delivery

Adobe Commerce Cloud allows you to integrate B2C and B2B commerce through multi-cloud support.

Amazon Web Services and Microsoft Azure are available to merchants as the underlying infrastructure. Both offer optimized resilience, performance and elastic scaling. Adobe Commerce offers enterprise-grade reliability, a 99.9% service availability guarantee, and a high-availability architecture that covers production, staging, and the associated server capacity.

Adobe cloud delivery also offers managed alerts in four categories and two thresholds. Managed Alerts monitor 200 metrics that help to continuously monitor the website’s performance and stability. These alerts contain specific guidance on how to quickly and efficiently address hidden problems.

Adobe Commerce, in partnership with New Relic, offers a consolidated 360 degree view of your cloud environment. Access to log data aggregated from applications, firewall services, content delivery network, and infrastructure can be accessed from one place.

Adobe Commerce cloud also supports 8 integration environments. These environments can be easily split up, merged and cloned and then torn down for testing and development. These integration environments can be used to create staging and production environments for online stores.

Performance

High-quality videos and images are important for every merchant to have on their website. Your store will be more trustworthy if it looks professional. High-resolution images can slow down your website’s load, but it is not a problem. The most important factor that affects conversion rates for an online business is loading speed.

Adobe Commerce Cloud has integrated Fastly Image Optimization (Fast IO) technology to solve this problem. Fastly IO optimizes your images for faster website loading. This will allow your server to process more orders efficiently. Fastly IO supports 3 image formats: JPEG, PNG and GIF.

• Forcing lossy conversion: Convert lossless formats like PNG, BMP and WEBP into JPEG, or WEBP formats to reduce the image size (60%-70% depending on the Fastly configuration).

• Image optimization: This feature allows you to resize product images and not CMS images.

• Adaptive pixels ratios: By including a “srcset code” for each product image, this feature allows you to deliver different image sizes and resolutions using one image source file.

Store owners have the ability to manage your site’s performance with New Relic’s application performance management software. This software license key would be added to your Adobe Commerce Cloud without additional fees. There are many factors that can impact the performance of your website, including:

• Database queries
• Extensions, application, and other services
• Flash sale or another web event

Suite for administrative purposes

Adobe Commerce Cloud includes all the primary Magento 2 functionalities and a rich administrative suite. These features are vital to your business, especially if you’re looking to implement complex growth strategies.

Page Builder

This extension is for the Cloud edition and allows you to create and edit content by simply dragging and dropping pre-made software. This extension allows you to easily manage site content without needing any programming knowledge. Adobe Commerce Cloud already includes this Page Builder extension. You don’t need to install it.

The Page Builder menu offers a variety of content types such as text, image, video and headings.

Open-source code allows you to modify existing content types and build new content types from scratch. Before publishing your content, you can view it on the storefront.

Customization

Adobe Commerce Cloud is similar to both the Commerce and Open Source versions. The environment can also be customized. It works on the same fundamental level as Adobe Commerce or Adobe Open Source. Merchants are able to create, implement and maintain Magento extensions.

The deployment of Adobe Commerce Cloud is made through Git. Git is responsible for all code management, establishment and deployment for your Adobe Commerce Cloud websites and stores. The majority of Cloud edition’s document framework is read-only. This can cause issues with third-party integrations you may use. This can be used to create special read/write areas on the server but it can complicate your development process.

You can manage the admin panel in addition to your storefront to make it easier to handle everyday tasks faster. You can monitor your store from this panel, which makes it a great admin experience.

Segmentation of customers and personalization

Clients today expect personalized service when shopping on e-commerce sites. Shoppers expect you to provide them with the products and services that they want. Adobe Commerce Cloud’s powerful segmentation and personalization capabilities allow you to tailor your approach to each customer.

A personalized shopping experience can be created that increases conversion rates. Adobe Commerce Cloud allows you to dynamically show pricing and content to certain customer segments based on location, gender, order history or lifetime purchase value. You can also wishlist products. The platform can target unknown site visitors using data such as items they’ve seen or items in their shopping cart.

Adobe Commerce Cloud allows you to add new attributes to customer profiles in order to create more complex segments. The platform’s exceptional segmentation and targeting capabilities make personalized shopping easy and efficient.

Product relations improved

You need to make sure that relevant products are displayed in order to increase the effectiveness of your targeting efforts. Adobe Commerce Cloud allows you to create automated rules. You can therefore set up which items will appear as cross-sells, up-sells and relevant items for each customer segment.

The admin section contains all rules and the appropriate tool to support simple administration under multiple conditions. This allows you to target products and increase sales, as well as average order values.

Adobe Commerce Cloud does not allow you to import product relationships smoothly. To import/export product relations, however, you can contact Import/Export Product extensions.

B2B Modules

Wholesales/ B2B E-commerce is essential for your business’s growth. Adobe Commerce Cloud has many new features that will enhance the customer experience.

• You can easily create and manage company accounts.

• To receive online purchase terms, assign custom price lists and catalogs to B2B customers

• Use an online workflow to manage quotes and negotiate pricing terms.

• Partially supported payments (payments to account to increase sales)

• You can handle larger orders easily (up to 300 line products out-of-the-box).

• Access a data-driven B2B dashboard that includes more than 25 B2B-focused report to better understand your shopper insights

• Online ordering is now possible for B2B customers. They can upload CSV files, type SKUs and choose products from pre-set requirements lists. They can reorder items they have already ordered or create a list.

ElasticSearch

This module is a great tool to improve your customers’ product search experience. ElasticSearch is a powerful open-source search engine and analytics engine. This stack of technologies includes auto-complete, auto-correction, synonym results, and a full-text site search.

This technology will allow your Adobe Commerce Cloud store to increase conversion rates by allowing customers to search faster and more conveniently.

Order management & fulfillment

Adobe Commerce Cloud’s incredible order management capabilities allow you to sell and fulfill anywhere, supporting different brands, stores, warehouses, and other businesses.

Merchants can track all inventory through multiple channels. You shouldn’t let incorrect or incomplete inventory information impact your sales. Inventory Management allows you to manage inventory from one or more locations, sales channels, and with existing checkout protections and shipping matching algorithms.

• You can monitor inventory levels at different locations (stores drop shippers warehouses and DCs).

• Globally configure management settings per product or per source

• As your business expands, you should consider adding new locations to manage product inventories.

• Always keep a count of the salable stock.

• Create and present a single view of all orders and inventory through channels

Inventory Management can take your commerce capabilities to the next level. Inventory Management offers amazing support for single or multi-address orders, as well as BOPIS (Buy Online and Pick Up In Store) which can help you exceed shoppers’ expectations and provide the flexibility that buyers demand today.

• Manage refunds, cancellations, backorders, etc.

• Turn stores into mini-distribution centers

• Customers can choose from flexible fulfillment options like curbside pickup or BOPIS.

• Automate sourcing from distance or by priority using sales channels

Adobe Commerce Cloud’s order administration will greatly assist in supporting complexity, growth and expansion of your store.

• The central management system allows you to track and access every channel’s inventory.

• Integrate with Magento Marketplace Extensions or third-party solutions

• To facilitate expansion, simply add new locations or sources

• Open API allows you to expand and personalize Inventory Management to meet your needs.

Catalog management

Using Adobe Commerce Cloud, you can create all types of products, including simple, configurable, bundled, grouped, virtual, downloadable/ digital, and customer-personalized products.

The platform allows you to create predefined product templates and set unlimited product attributes. This makes it easy to quickly set up new products. The platform allows you to mass-assign values to multiple products in order for batch updates. This will make your daily tasks easier. Depending on their attributes, you can also automatically assign products to specific categories.

You can also use the following catalog management features:

• Support for back-ordered items and inventory management
• Notifications about out-of-stock items and inventory replenishment
• Automated image resizing, watermarking
• Maximum and minimum products to be added to the cart
• Facebook ads and store generation
• Moderation of product tags and reviews

Content staging

Content staging allows you to create, preview and schedule content updates that are specific to commerce without the need for IT experts. You can preview a new update to ensure that you have a seamless shopping experience. This robust tool optimizes the timing and impact of website updates.

Visual merchandising

This feature allows you to organize products using a drag-and-drop interface. You can also leverage sorting rules using the following parameters.

• Color
• Bestseller
• Highest margin
• The latest margin

It is possible to save time by creating rules that automatically assign items to certain categories. You can use attributes such as price, brand or date to identify items.

Security for administrators

Adobe Commerce Cloud helps you to set permissions and roles that allow different administrators access to your online store. You can also log in and view all admin activities as a store owner. To prevent automated software from trying to create fake logins, the CAPTCHA functionality has been added. You can also create detailed system reports to quickly identify and fix technical problems.

PWA Studio

Progressive Web Application is a web technology standard that allows for app-like shopping experiences on desktops and mobile devices. Store owners can create their own high-performance PWAs using PWA Studio. This is a proven way to increase user engagement, increase conversions and diversify revenue streams.

Adobe Commerce Commerce is a fully decoupled frontend for PWA Studio that is supported by a large back-end technology suite.

This integrated e-commerce solution was created to allow store owners to take advantage of today’s digital commerce technologies.

The PWA Studio developer tooling, and Venia reference shopfront make it easy to create PWAs that seamlessly integrate with the Adobe Commerce Cloud backend.

The powerful GraphQL API layer and headless architecture allow for the delivery of PWA Studio-based experiences. You can also use tools such as Adobe Experience Manager or create a custom frontend to test new digital touchpoints.

With the Page Builder drag-and drop content generation tool, marketers have complete control over PWA Studio-based content. You won’t need separate cloud hosting for your back-end and storefront.

Excellent analytics and reporting

Adobe Commerce Cloud offers up to 100 pre-defined reports that provide actionable insight. These reports cover multiple areas such as marketing, sales, customers and so on. Store owners can use a visual tool to create new reports or edit existing ones. A built-in SQL report editor can be used.

Layout and theming

There are many Magento Enterprise Themes available on marketplaces. However, you can customize the responsive blank theme and the reference Luma theme to speed up time-to-market. You can customize your base theme to create multiple store variations for different brands, countries, and campaigns.

You can also leverage Magento’s UI/pattern library to make theme development faster and more consistent. Adobe Commerce Cloud also includes CSS preprocessing to make site maintenance easier. Store owners can reduce the complexity of frontend coding by separating business logic and presentation layers.

The platform allows you to create a website that is optimized for any device using the built-in responsive design themes. These are both easy-to-customize as well as SEO-optimized.

The bottom line

Adobe Commerce Cloud is an e-commerce platform that’s robust and can be combined with Adobe Experience Manager to make it a great fit for any merchant.

It is packed with amazing functionalities that are waiting to be discovered. Let’s give it another chance to increase your store’s growth.

If you have any experience with Adobe Commerce, please share it with others in the comments section.

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