Email marketing is one of the best ways to market your company. It’s affordable and can yield high returns. Email marketing can bring in a staggering ROI of $38 per dollar

How do you maximize your email marketing campaigns’ effectiveness? What are some ways you can make your email marketing stand apart from the rest?

These top marketing tips will help you create original emails to drive conversions and increase customer numbers.

We’ll talk about why you should have an email marketing campaign.

Why email marketing?

What makes email advertising stand out from all the Miami digital marketing strategies? Let’s first discuss why email marketing should be a part of your strategy.

1. email is used widely all over the world

Email marketing is the most popular.

Globally, there will be 3 billion people using email by 2020. 92% of adults have internet access. 61% use email every day.

These numbers prove that email is an effective way to reach large audiences.

2. High Return on Investment

The return on investment (or ) is how much money you get for your investment.

The average ROI of an email marketing campaign is 3800%. 77% of the revenue comes from targeted, segmented, and triggered campaigns.

3. Great engagement

Email is used by users more than any other digital marketing agency in New York medium.

An email can get six times more clicks than a tweet. This is something a tweet can’t do.

Your message will be five times more likely to be seen if sent via email than Facebook.

4. Converts

Digital marketing focuses on conversions and email conversion rates have high success.

Email marketing conversion rates are higher than search engines and social media, with 4.24% more visitors buying. Social media sees only 0.59 %.

5. Every email can be personal

Targeting your audience in different ways is possible, but it’s impossible to personalize every tweet or post to each follower.   

Personalization in email marketing is possible. 

Personalizing emails will lead to six-fold greater transaction rates. Emails containing personalized subject lines are 26% less likely to be opened than emails with the generic subject line

Personalization is possible in general. Personalization is possible in subject lines, and you can even include the recipient’s name in the email’s opening.

Personalize emails to ensure customers interested in specific products or services are contacted.

Targeted and segmented email campaigns generate 58% in revenue.

6. Real-time deliver

Email recipients will get your message instantly, unlike traditional marketing campaigns using direct mail.

While it’s difficult to predict if they will see your email as soon as it arrives in their inbox, it is almost always there.

It can take up to several days for direct mailers to arrive. You don’t have to pay for postage when you use email marketing.

7. Communication is simpler and more efficient 

Email marketing is a great way to build relationships with your customers, both current and potential.

Customers can contact you by email to get the latest information about your products. Customers can also reach you via email to inquire questions.

Customers are looking for accessibility. They want to be able to ask questions before they spend any money with your company.

8. It is easy to track

It is difficult to track direct mail campaigns. It is difficult to track whether the mailer has been opened, thrown out, or if it was ever opened.

It can also be difficult to identify what is working in your mail campaign. It is difficult to determine what recipients read and what they were interested in.

Email marketing allows you to easily track and view who opened your emails.

It is also possible to track the links that subscribers have clicked within an email. This will allow you to assess whether your content is useful.

Tracking your emails can help you create the best content. You can create the best content by tracking your emails.

We’ve already covered eight reasons email marketing is the best strategy. Now we’ll talk about some more ideas to help you grow your business.

Unique email marketing ideas for your business

44% of email recipients purchased a promotional email in 2015.

You must be professional and stand out in your inbox to get high results in your email marketing campaigns.

Users won’t respond to boring emails that lack photos and gifs. Even if engaging elements are used, users still need unique content to differentiate your company.

These unique email marketing strategies will make you stand out among your subscribers’ inboxes

Your email brand should match your website.

Companies often overlook email marketing. It’s an extension of their other marketing channels, such as their website or social profiles.

Emails with the same design as your website can help you create a consistent look across all of your marketing channels.   

Bright pastels and floral patterns should be the hallmark of your website. Your email should contain the same elements to ensure consistency in branding.

A person should be able to recognize your brand by regularly visiting your website.

Birthday emails

Remember important dates such as birthdays and show your appreciation by showing that you are there for them.

Users can sign up for your newsletter to receive their birthdates and any other relevant dates, such as anniversaries.

For example, if your company sells gourmet cat treats you might ask customers their date of adoption. You might also ask customers for their anniversary if they sell jewelry.

Customers will feel more connected with you and your company this way. Customers will appreciate you going the extra mile to wish them a happy birthday.

Did you forget something?

Tell your users that they have forgotten something after they bought the last item.

Customers who have purchased products from you previously cannot use this tactic, but it can help them stay connected.

For example, you could send a follow-up email to customers who have just sent your order. This would inform them that you forgot to include a coupon code with their next order.

This coupon code is attractive and can encourage recipients to return to your website to view additional products that they might be interested in buying with the coupon code.

Gifs available for order

Gifs are very popular on the Internet. However, some Gifs are just too common. Make your own!

Creating custom gifs to send emails is a great way to give something new to your recipients.

A company selling kitchenware could create a GIF with its most-loved product or a new collection.

Create a gif to show your customers how your product feels.

Giphy.com is a great place to start if you want to make your gifs.

Weekly roundups

Roundup emails can be a great way for your users to stay informed about your company. These emails include a list of all the important events at your company within the past week.   

These can be links to blogs that you have published in the past week, new products you have released, or updates on building products.

Customers will feel more connected with you and your company through these emails. They’ll be able to receive the most recent news from your company.

Reducing complexity in a process

Everyone loves simplicity. Include in your emails any process that you can simplify for customers.

A company selling eyewear that sells fashionable frames might inform customers when their prescription runs out. Customers will be able to thank you for letting them know.

Personalize your email to include the contact information of optometrists in your area.

This email is a great way for you to show your customer how much you care. They will be thankful.

Send how-tos

Content that shows how to use your product originally is a great way for customers to be motivated to use it, no matter what product they are using.

This email marketing strategy can be used for any business.

You might create an email campaign to send monthly tips and tricks for hair-care providers to help you achieve unique styles with your new mousse.

If you have a clothing shop, you could give how-tos on dressing up or down blouses.

No matter what product or service you provide, there are always opportunities to share how it works.

Connect your email marketing with your social media marketing

Using email marketing to integrate with another campaign, such as social media, is another way of expanding your marketing reach.

A tutorial you’ve just written for one of your products might be shared on social media. Tag you in the post.

This strategy will make your brand and products more visible to a wider audience on social media. This strategy will allow your brand and product to be visible to more people than just your friends.

Make holiday campaigns

Holidays can be stressful especially if there are gifts involved.

Send holiday emails to your customers.

You might consider creating a Mother’s Day campaign if your cupcake shop is custom-made. It could include the best cupcakes for Mom and the best Halloween cakes.

You could add a line that informs people that they can make birthday cakes all year.

You can launch a campaign if your hardware company sells tools. You will have a list of the top gifts for Dad, and he will be able to make something with the tools that you sell.

Email marketing is about creating content that benefits readers. This can be achieved by creating holiday campaigns.

Need help in email marketing?

Kobe Digital offers its software to allow you to create customized email marketing campaigns for your recipients.

Also, take a look at our email optimization and drip campaign. Each will be customized to meet your needs.

With an email marketing campaign tailored to your specific needs, we can help you get the best results.

Call us today for a quote or to speak with a specialist to create an email marketing campaign unique to your company.