Email marketing is a great channel to convert sales, no matter what kind of business you are in. Continue reading to learn more about email marketing, and why your company should include this in its digital marketing strategy.

Email Marketing Has been proven to be one of the most efficient ways to promote your company, increase brand awareness, and drive traffic to your website. 

Don’t forget to get it!

Email marketing has unrivaled benefits and can be used in other ways to increase sales than traditional marketing.

Kobe Digital has a team of experts that can help you design and implement an email marketing plan that will work for your business. 

Continue reading to find out more about email marketing and why it is so important. It will also bring you many benefits as part of your marketing strategy.

1. It is targeted

Email marketing is a direct way to connect with customers.

This will allow you to make sure that you reach the people you desire and build relationships with current and potential customers.

2. It’s easily accessible to an interested audience

Email marketing has another benefit: people have to opt-in to receive your emails.

Emails are sent to people who have consented to receive emails from your business.

Once someone has signed up for your email, you want to make sure they don’t unsubscribe.

Set expectations for your email subscribers. Providing content in this way will ensure that they receive the information requested.

3. It is also affordable

Email marketing doesn’t have to cost a lot.

A first email marketing campaign is completely free.

A budget is a small amount that can be used to purchase software or to work with a marketing agency to grow your business.

4. It offers high returns on investment

Email marketing can be one of the most cost-effective ways to market your company.

A high-quality email marketing campaign can have a huge ROI. On average, campaigns generate a return on investment of $44 per $1.

5. It increases brand awareness

Regular communication will increase your audience’s awareness of your brand, and the values it stands for.

Your subscribers will know your products and services because you are always available in their inboxes.

Share useful information about your industry and company to build trust.

6. This can be used with your SEO strategy

SEO may not be considered an email marketing benefit but both can work together.

Linking to trusted external websites can positively affect your SEO. 

Including content from your website in your email can increase the likelihood that someone will link back to it.

7. This will help you reach your content marketing goals

Share content that you have shared with your email subscribers.

Email marketing is a great way to share all you create. This applies regardless of whether you’re a blogger or a graphic designer.

Your subscribers can receive your content via email to increase their website traffic. Your website’s bounce rate can be reduced and time spent on the site will increase if your content is relevant to the needs of your audience. You can drive conversions and you can achieve other metrics that are relevant to your content strategy.

8. It nurtures leaders

You can send automated emails to those who complete forms on your site. These emails will assist them in the purchasing process.

The best email marketing platform lets you adjust your email campaigns based on the interaction of people with your site or firmographic data.

Target customers who are just discovering your company or are researching their options. Create content for each stage in the customer journey to reach these customers.

9. It can be easily quantified

Many email marketing platforms offer analytics. These tools can provide key insights into the performance of your campaigns. 

This will include information such as the frequency with which you open your emails, by whom, and who clicked on the links within the emails. It also includes information about who unsubscribed, bounced, or reached users.

10. It is personalized

This marketing strategy lets you target more people than those who share your interests.

Email marketing has another benefit: you can use AI and automation to create memorable experiences for your subscribers.

If someone has already made a purchase, they can give feedback or make suggestions to improve the purchase.

Each subscriber can be addressed individually, and emails will be sent according to their time zones. This makes each email feel more personal.

11. It can come in many forms.

There are many email marketing options available for your business. Each type has its advantages.

These are our top picks.

Welcome emails

Benefits:

Create an email campaign by sending welcome emails. This gives you the chance to introduce yourself to your subscribers and let them know what to expect.

When to Send:

These emails are sent to users who sign up for your newsletters and/or subscribe for scheduled delivery.

Only one welcome email should be sent. An automated system will send the email right after a subscriber or purchase has been made on your site.

Content:

Your welcome email should not be too long. Your email should not be used to sell additional products or services to your customer. Instead, thank them for choosing to work with you.

Add a photo of your shop, or another image that is consistent with your branding to help the recipient identify the person opening the email.

Personalization is important. Personalization is important. It is a good idea for them to be greeted by their first name.

Transaction rates for personalized emails are 6x higher than those sent to customers un-personalized. This can have a major impact on your campaign’s success.

Your welcome email may say “Hey Sharon!” if you are a florist who just signed up for a subscription. “Welcome to the garden!” “

Thank-you emails

Benefits:

Thanking customers for their business is a great way of showing appreciation.

Thank-you emails can also help establish a relationship with your customer and encourage them to do business again in the future.

When to Send:

Thank-you emails are beneficial in several situations.

Thank you emails are usually sent to customers after they purchase through your website. You can also send thank-yous to customers who attend events sponsored by your company.

Content:

Thank yous can be as concise and direct as welcome emails.

It is important to personalize. Make sure you thank them for their support.

Newsletters

Benefits:

Newsletters are a great way to keep your company top of mind even when customers aren’t actively searching for a product.

Keep your customers and prospects informed about any changes to your business.

You can drive traffic to the website by including links to blog posts and product pages in your newsletters.

When to Send:

Newsletters usually go out every month to let customers know when they will be arriving.

These are typically sent bi-weekly or monthly.

Content:

Newsletters may contain any content that you wish.

It’s common to include any changes happening in your business, such as the construction or relocation of your storefront.

You can add information to the schedule about events that your company may sponsor.

Add links to your blog posts, industry news, or information guides This will inform customers and drive traffic to your website and convert.

Your newsletter should have 90% educational content, and 10% promotional. Selling should not be your primary goal.

Get special offers

Benefits:

A special email offering a discount is a great way of driving traffic to your website and storefront, where customers can place an order.

When to Send:

Only offer unique and exclusive offers

Don’t send the same offer to your subscribers every day. They won’t be motivated to go to your site if you promise another special offer within 24 hours.

You can make special offers with either a monthly, or quarterly schedule.

Content:

Offer special deals such as coupons, discounts for online orders, and a heads-up about sales at your physical storefront. 

Make sure you tell your customers how to redeem a coupon when you offer it. You should also tell them if they will need a printed copy of the coupon or a code. If they can show their email, they will be able to get the deal.

Lead nurturing

Benefits:

Lead nurturing emails let you be there for users throughout their journey to becoming customers.

Lead nurturing emails are a great way to keep customers engaged and push them through your marketing funnel.

When to Send:

It is difficult to predict the frequency of your lead nurturing emails. They follow a domino effect pattern.

You should send them at every stage of your customer’s journey. You should send them emails to get them started, newsletters, and promotional emails.

Content:

Each stage of the conversion should include unique email content.

You should send a personal welcome email to anyone who has just received your email address.

Send them emails like roundup emails or newsletters to keep in touch with your company.

Customers can be targeted with emails based on their purchases or pages visited on your website. Customers can also receive more information, which can increase their chances of coming back to your site again.

Ready to launch an email campaign for your business?

We are available to assist you if your goal is to reap the many benefits of an email marketing campaign.

We will develop a strategy that meets your needs and goals. We will also create original content that is relevant to your audience.

Our email marketing experts will make sure that your email campaigns are compatible with other digital strategies to drive maximum traffic to your website.

Request a quote or more information from now!