What’s B2B Ecommerce?
B2B ecommerce is the selling of products or services online from one business to another. B2B businesses can sell anything, from food and office supplies to business technologies. This is a bit different from business-to-consumer (B2C) ecommerce because B2C companies focus on selling to…well…everyone. You can be both B2C or B2B. It is important to understand that each acronym can be used to refer to a different audience.
B2B customers vs. B2C
B2B customers are more likely to take a longer purchasing process than B2C customers.
You want people to remember your memorable experiences.
How do you choose an ecommerce platform for B2B?
Although I cannot tell you which eCommerce platform to use, I can help guide you to make a decision.
If you have little experience, you should look for a platform that is easier to use.
Ecommerce platforms are expensive, just like other things in life.
These are some tips to help you create your B2B online eCommerce platform.
3 excellent B2B ecommerce tips
1. Product pages should contain a lot more
Businesses and people need as much information to make informed online shopping decisions. When someone visits a product page, they should know this:
- The price
- Available colors
- The sizes
- What is in a package or shipment?
- The weight
- All warranties
You get the idea.
2. Promote your B2B ecommerce company
Kobe Digital is a digital agency. Kobe Digital is a digital agency. It is important that people find your company through their research.
However, don’t put them all there. A content strategy will help your ecommerce website with SEO.
To convert casual site visitors into loyal customers, you might also want to consider digital Marketing, Digital Media Marketing, and Email marketing.
3. Your site should be simple to use
It is great to drive lots of people to your website.
Make sure your pages are easy to navigate. Do your images and videos load quickly?
Is your Add to Cart button working? It’s also important to ensure that all links work.
To determine if something is broken, use a tool like Screaming Frog.
Search engine rankings can also suffer.
