PPC ads are a popular method of paying for advertising. They can be useful in increasing visibility and attracting qualified visitors. PPC campaigns are more effective when there is a team of experts.

There are many PPC professionals out there. But how do you select the right one for you? This guide will help prepare you for hiring PPC specialists and answer the right questions.

Keep reading to find out more.

Looking for PPC experts? Kobe Digital has all you need. Call us or email us today.

What tasks do PPC specialists have to perform?

What does a PPC professional do? Watch the video and then read on to find out more.

PPC specialists help clients set up campaigns and manage their budgets. They can also assist clients with tweaking ads to increase traffic.

PPC professionals analyze and track the metrics that will help you grow your business. KPIs are also monitored.

They consider things like the click-through rate, cost per click (CPC), conversion cost (ROAS), and cost to convert (CTR).

They make it easy for you and your team to understand the data so you can track your marketing progress.

PPC specialists can help businesses identify the best channels, keywords, and ad layouts to achieve their business goals.

Campaigns are required for both display and search ads. PPC experts have the expertise to help you measure and separate your efforts.

Why hire PPC experts?

Perhaps you are pondering hiring PPC professionals if your company already has a marketing team or department. Maybe you are small to medium-sized business and aren’t sure if internet advertising is right for them.

Why do PPC specialists?

Hiring PPC specialists will allow you to make data-backed investments and be supervised by dedicated experts.

Transparent communication lets you stay informed about your return on investment (ROI), campaign conditions, and other information.

Experts can answer 9 PPC questions

It is possible to be asked many questions during a job interview. PPC professionals can help you prepare by asking lots of questions.

PPC experts who are worth the investment need to be able to explain Paid Internet Advertising forward as well as backward. You can ask the right questions to learn what a PPC agency could do to help you drive traffic to your website.

Keep reading to discover nine questions that PPC experts can answer.

1. How can I improve my Google Quality Score?

First, you need to investigate the expertise of PPC professionals within Google’s advertising process. These elements will allow your specialist to maximize your ads and get more views.

PPC Auctions are determined by your Quality Score, bid amount, and bid price.

You can adjust your Google Quality Score to get lower prices and better placements. To increase conversion rates and decrease costs, your PPC specialists must be proficient in changing it.

It is important to increase your bid amount under the right circumstances. You must also have a plan for improving your Google Quality Score. This is the hands-on approach to improving your Ad Rank.

CPC refers to the cost per click you pay for someone to click on your ads. Your CPC is affected by your ad rank. PPC professionals can help get your ads to top search engine result pages (SERPs), at a fair CPC.

These components are linked by PPC specialists to create a profitable Google Ads campaign.

2. What are the benefits of remarketing PPC campaigns?

Remarketing allows you to show your ads to previous site visitors. This is a great way of securing potential customers.

It is possible to track people who click on your ads but do not convert via other Internet activities. This will help you to remind them about your brand.

Your PPC experts should be able to answer the question, “Why should my PPC campaign be remarketed?” This will help you to understand their capabilities.

Remarketing is the use of tracking tags to flag users so that they appear again on other websites.

You must have at least one visitor to enable the tracking code to work. Our PPC specialists can help determine the number of people visiting your site and give technical details.

PPC experts can help you choose the right remarketing campaign for your industry, audience, and scope. Social networking advertising can be recommended for businesses-to-business, with a particular focus on LinkedIn. 

Remarketing goals can be set just like traditional advertising campaigns.

Get suggestions from prospective PPC agencies about achieving profitable remarketing goals that are specific to your company.

3. How do you conduct keyword research?

Keywords are terms people use to search for your site on their favorite search engines. Keywords are crucial ingredients for display and search ads.

Keywords will bring the most potential users to your website. It is important to determine if PPC professionals are proficient in keyword research tools and techniques.

Google suggestions are the most basic way of keyword research. Google suggests similar queries when you type keywords into the search box.

However, you want your PPC specialists to do more.

They must research the industry and search for keywords. This will allow them to understand the intent of users searching for your industry and the keywords they are using.

PPC professionals have additional tools for analyzing the value and competition keywords. 

These key keyword tools will help you to create PPC ads.

• Keywords Anywhere A browser extension that generates keywords related to search volume, CPC, and competition

• Google Keyword Planner allows you to plan and execute keyword research. It shares search volume, long-term search patterns, and bid estimates.

• Moz Keyword Explorer shows keyword demand and gives data on keyword rankings. It also provides feedback on the competition.

4. How can you test your ad copy?

Not all messages within the ad copy (which is the text portion) are understood by potential customers. Even the smallest details, such as punctuation, can have a significant impact on the performance of your PPC campaign.

PPC professionals must test multiple elements in your ads. It is important to learn their testing methods.

Have them look at the following elements.

• Pricing
• Quantitative vs. qualitative promotions
• Punctuation
• Emotional appeal
• Calls-to-action (CTA)
• Numerical values
• Abbreviations
• Special symbols, such as trademarks and registered symbols

Split testing – keeping the original copy but comparing it with a variation — and Multivariate Test — evaluating multiple variables — can be useful in deciding which content is best for your PPC ads.

PPC professionals must understand the importance and value of ad copy. Your traffic and conversions could be affected by a letter or number difference.

It is worth looking at their explanations of how they can execute ad copy testing before you hire them.

5. How do I modify my landing pages?

After you have drawn a user to your advertisement and they click on the ad, the battle for their attention goes on. You must create a pitch on your landing page.

PPC experts can review your landing pages to assess their effectiveness and demonstrate their expertise.

Landing pages should be engaging from the headline to the format. Links and CTAs should direct users inwards so that they can concentrate on your brand.

6. What experience do you have with Microsoft Advertising and Bing Ads?

PPC campaigns have been a huge success at Google.

PPC ads can be created on Bing using Microsoft Advertising.

Bing is different from Google when it comes to placing ads around its search engine. PPC professionals need to be familiar with Microsoft Advertising quality scores.

These key points define their quality score.

• Expected CTR
• Relevance to the ad
• Landing page experience

Content ads can be used to imitate display ads.

Bing is the next search engine you should use if you want to move beyond Google. Review past work to determine if your PPC specialist is qualified to manage Microsoft Advertising campaigns.

7. How did you experience Amazon ads?

Advertising on Amazon is easy. It is the largest ecommerce platform in the world.

Amazon ads are displayed in search results on Amazon.com. Amazon ads can be found in organic search results on Amazon.com.

Amazon PPC specialists balance your keywords and products to increase sales and encourage purchases. 

8. What are the best ways to approach PPC ads via social media?

PPC campaigns have become more lucrative with the rise of social media.

Facebook and Instagram use sophisticated advertising systems. PPC experts can help you find highly qualified buyers by using Facebook’s ad options.

Facebook advertising displays ads on the sidebar of your newsfeed. These ads can contain images, text, and post-style ads. These ads can also be used in Facebook stories in video format.

Facebook prices can be broken down into two types: lifetime and daily budgets. These can be adjusted to suit a variety of business requirements.

Discuss with PPC professionals the channels that you should advertise on.

9. How long can it take to analyze my campaign’s performance?

PPC advertising does not produce enough data in a few days to allow for analysis. However, they do produce data quickly that can be used to assess the success of your first campaign within weeks.

PPC experts may need to review the data to identify key components before they can provide reports or recommendations. Learn how long it takes them to answer questions about your PPC campaign’s progress.

PPC experts who promise to quickly analyze your campaign won’t give you a complete picture of user response. 

PPC experts who are open to reporting should be considered. They will provide a complete report on your advertising campaigns, as well as suggestions and strategies to improve next month’s results.

10. How much do you need to advertise each month?

Each agency and PPC specialist must have a minimum monthly advertisement spend. They need to be realistic about their budget.

Get your PPC professionals to tell you the minimum monthly advertising spend per month. This will help you decide if they’re a good fit for your company and budget.

Increased advertising spend allows you to be more aggressive in your PPC marketing. Depending on your average CPC, bid, and other factors, you can advertise for longer periods. 

PPC agencies usually charge an initial fee to get your campaign off the ground. Ask as many questions as possible about the cost to get a full understanding of the overall cost.

FAQs concerning PPC experts

Search Engine Optimization (PPC Ads) can help you to get your brand and services discovered on search engines.

PPC ads are cost-effective and efficient. This is the main advantage. Only the clicks of your ads are charged, and not for every display.

Let’s start with the basics of PPC ads before we dive into the work of PPC professionals.

What’s PPC advertising?

PPC ads look similar to regular text-based search results. However, they can be identified by the small box labeled “ad”.

PPC ads that rank higher than organic results in Google.

Google Display Network can be extended to include images in their display ads.

What’s the working principle behind PPC?

The process to buy PPC ads involves bidding keywords.

Every company determines the amount they will pay.

PPC auctions also consider Quality score an advertisement. This measures the relevancy of keywords, landing pages, and copy.

Your ads that aren’t cut and rate higher than others will be removed from the site.

Kobe Digital can be your PPC expert 

PPC campaigns have been widely adopted by all industries and businesses because they generate revenue and sales. 

Kobe Digital manages rich PPC campaigns through search engines, Amazon, and Facebook to generate revenue.