What are the top Facebook advertising strategies in 2020 according to experts?

Facebook advertising strategies are like power-ups. You can get ahead of your competition by finding the right one.

It’s easy to feel like a marketer. Everyone else is racing past you.

This article outlines the best Facebook advertising strategies. It starts with campaign setup and ends with creatives.

This tutorial will help you set up Facebook advertising strategies and get started with high-ROI campaigns.

Next, we will explore more advanced Facebook PPC strategies that are sure to elevate you over your competition in true Mario Kart fashion.

Are you ready to improve the effectiveness of Facebook campaigns? Let’s get started!

Five Popular Facebook Ad Strategies

Similar strategies and setups are used by the most successful Facebook ads campaigns. Let’s take a look at some of our most popular campaigns.

1. Facebook Advertising Strategy for Online Stores
2. Facebook Advertising Strategy for B2B Companies
3. Facebook Advertising Strategy for Marketplaces
4. Facebook Ad Strategy for Mobile Applications
5. Facebook Advertising Strategy to Increase Brand Awareness

1. Facebook Advertising Strategy for Online Stores

Facebook ads are a great way to reach customers around the world if your online shop sells physical goods.

Instagram and Facebook ads can be relevant to many types of businesses including design brands, electronics and gadgets, and grocery stores.

If you own an online store, you should consider Instagram and Facebook advertising.

There have been many case studies that demonstrate how Facebook ads can bring a high return on investment.

• Mixit is an online retailer for muesli. They have achieved their best-ever sales performance – a 60% increase in sales through a Valentine’s Day Facebook Campaign.
• Neuhaus is a well-known Belgian chocolatier. They have doubled their online sales by retargeting customers using dynamic Facebook ads that target specific countries and languages.
• We Makeup saw an 8.9 percent increase in brand awareness thanks to Facebook’s Augmented Reality ads.      

Facebook ads can be used by all kinds of online retailers.

What’s an effective Facebook advertising strategy to promote online shops?

First, decide what you want. 

• How do you increase your online shop traffic? Create a Facebook campaign to increase traffic.

• Sales increase? Campaigns aim to convert customers.

• How do you increase brand awareness? – Develop a brand awareness campaign.

Select the right campaign goal

Catalog ads on Facebook are another popular strategy to promote eCommerce and online shops.

Upload your product catalog to Facebook. Create dynamic ads to show off your products in an online shop. 

Many companies have seen higher CTRs when they replaced static images with catalog ads.

Tip – When you create an Ad campaign on Facebook, set up a retargeting campaign to increase brand awareness and drive new customers to your online shop.

5 suggestions for Facebook ads to online shops:

• Optimize your ad delivery to reach the most customers who are likely to place orders

• Promote your products. This will help increase awareness.

• Regular discounts can help increase sales in your online store. Discounts are a favorite with buyers, so it is possible to offer them for a limited time.

• You have the option to test different formats of ads, including single images, video ads, and collection ads. To determine which format generates the highest revenue.

• Use data from Facebook Pixel to broaden your ad targeting. Facebook can optimize ad delivery.

2. B2B Marketing Strategy

B2C companies are more profitable than businesses.

There are many examples where B2B companies have used Facebook to advertise.

A B2B Facebook marketing strategy is different from consumer-targeted ads. Brands will see a higher ROI by using Facebook as a lead nurturing channel or remarketing channel, than cold acquisition campaigns.

Consider the stages of your B2B Facebook marketing campaign and create a simplified campaign flow.

Each funnel stage needs its own Facebook campaign

• Awareness: Increase awareness of your product/service.

• Share useful content with potential customers and clients to get them to try your product

• Decision: Offer people the chance to test your product free of charge or receive a discount so that they can decide if it is right for them.

• Retention: Offer customers additional packages, products, and services.

Each funnel stage can be set up as its own Facebook ad campaign so that you can move leads from one to the other.

Five tips for Facebook ads to promote B2B products

• Create a B2B marketing channel that catches people’s attention, then ask them to purchase your product.

• Facebook ads can be used to promote your content (e-books, blog articles). This will enable you to provide value to potential leads.

• If the product (e.g. software) is used on a desktop, you can target your ad delivery at desktop placements. If the product (e.g. software) is frequently used on desktop you can target your ads at desktop placements.

• Facebook ads can help you close more deals.

• You can create remarketing campaigns to reach B2B leads at various stages of your marketing funnel. This includes landing page visitors and ad engagement.

3. FB Ad Strategy for Marketplaces

Marketplaces allow service providers and customers to connect.

Uber or Lyft are two examples of marketplaces that connect riders and drivers. DoorDash connects customers, restaurants, and couriers to order food.

You may have multiple users of your product. Therefore, you need to create a Facebook PPC strategy.

It is important to balance the market and your Facebook advertising strategy.

Too many customers or not enough suppliers will lead to poor user experiences.

Five tips for Facebook advertising campaigns on marketplaces

• Each party needs its ad campaign. 

• Adjusting ad budgets can help you keep a balance – you have control over how many users you bring to your marketplace by decreasing/increasing your ad spending.

• Use different messaging and creatives for each market. Create different ad campaigns.

• Track different metrics and key performance indicators (KPIs) to measure the success of Facebook advertising campaigns.

• You can launch brand campaigns on Facebook to increase awareness of your product. This will increase organic signups.

UberEats UEA used Facebook ads for Messenger to increase downloads of Messenger by up to 70% compared to ads that were clicked on the app.

4. Facebook Advertising Strategy for Mobile Applications

In the past few years, People have been using mobile phones more for communication and everyday activities. 

Some resources indicate 96% of Facebook users using their mobile devices for accessing the platform.

App developers should embrace mobile and make Facebook a great platform to acquire new users.

Facebook’s mobile ad strategy for its app is very different from that of B2B or online brands.

You must drive mobile app installation. It makes sense to direct users to the App Store after they click on your app.

Facebook allows you to create an app install ads.

Select the “App Installations” campaign objective when creating your Facebook advertising campaign.

Select the campaign objective “App installations”

Facebook will help you with all the other steps of setting up your campaign. You can also choose which application to advertise.

Users can go directly to the App Store

Five tips for Facebook ads on mobile apps

• Click on the ad to take users to the app store.

• Each campaign will require two ad sets: one for App Store (iPhone users) and one for Google Play (Android customers).

• To make sure people see your mobile app immediately, include it in your ad.

• Include numbers in your ad creative such as your App store rating, the number of people who have downloaded your app, and the number of positive reviews. This guide is only for Facebook app installation ads.

• You can create app engagement campaigns to retarget inactive users and bring them back.

Want to create better Facebook ads? These 36 examples of Facebook ads can be a great source of inspiration.

5. Facebook Advertising Strategy to Increase Brand Awareness

According to research, 65% of consumers feel a connection with a brand. 

Large brands often use Facebook brand awareness ads in their brand marketing strategies. 

 Brand awareness ads don’t aim to convert customers. You want to build positive recognition of your products and reach large audiences.

Choose the “Brand Awareness” campaign objective in Facebook Ads Manager. 

Use the “Brand Awareness Campaign Objective”

5 suggestions for Facebook ads that increase brand awareness

• Facebook suggests that brand awareness ads should be run simultaneously with acquisition campaign campaigns. This will allow them to complement each other.

• Video ads are more effective in brand awareness campaigns than static image ads.

• Brand-building ads must be consistent. Keep your key messages close-related to your core brand.

• Measure the “Ad Recall Lift”, and the Facebook Relevance Score to evaluate the effectiveness of your brand ads strategy.

• Work with social media influencers to create engaging video content that will help you increase brand awareness on Facebook.

Tip – Facebook offers brand awareness ads with a complimentary Brand Lift Study that helps you calculate the ROI. 

Alright! Let’s get started!

22 Facebook Ad Tips and Suggestions to Make your Ad Strategy a Winner

1. Download the Facebook Pixel

This article will discuss a variety of Facebook advertising strategies. It is an example of how you need to walk before you can run.

You can use this plugin to install Facebook conversion tracking to create Facebook custom audiences and to measure the performance of your ads to make sure your Facebook campaigns are on track.

This is especially relevant for Facebook ad campaigns that help drive sales or other conversions. 

These steps will be required to install your tracking pixels:

1. Go to your Pixels tab by clicking on the Facebook Events Manager tab.

2. Click on “Create a Pixel”.

3. Use the button at the bottom to “Create a Pixel”.

Next, add the pixel to your website. These are the steps:

1. Please click on the Pixels tab in the Events Manager

2. Click on “Set up Pixel”

3. Click on “Manually Install the Code Yourself” to view your code.

To manage your tracking codes, we recommend Google Tag Manager. Tag Manager allows you to add your Facebook Pixel to the pages you want to track.

These steps are for Google Tag Manager.

1. Go to the Tags tab

2. Click on “NEW”.

3. Use the pencil in the upper right corner of the Tag Configuration box.

4. In the pop-up, click on “Custom HTML”.

5 Paste the Facebook pixel code into the container

6. Use the pencil in the upper right corner of the Triggering box

7. Select “All Pages”

8. To add in the upper right corner, click the blue button

9. Use the blue Save button at the upper-right corner

This How To Install Facebook Pixel With Google Tag Manager guide provides a detailed explanation.

Facebook Pixel is also possible even if Tag Manager is not used. The code can also be pasted in the tracking code section on your website template to make it web-wide.

This is a step-by-step guide to installing Facebook Pixel on your website: Using Facebook Pixel

2. Develop customer personas

You’ll be overwhelmed by the sheer number of targeting options you have when you first start your Facebook ads journey.

Know your target audience before you begin.

They will tell you their location, their hobbies, and their buying habits.

We found that creating a customer persona helps you identify your target market.

Hubspot.com defines a personality as a character that is perceived by others.

“A buyer (or client) persona is a semi-fictional representation that represents your ideal client, based on market research and real data about your customers. “

Customer personas are fictional characters that represent your ideal customer. They also delineate segments of your audience.

It is easier than you might think to create customer personas.

There are many methods to create customer personas. You can either interview customers or analyze data already in place about them.

Web forms are useful for collecting persona-building information. You can download the persona survey you created to better understand clients’ audiences and build better customer personas. 

3. Find out about the buyer’s journey

This is the buyer’s journey. It describes the steps customers need to take to purchase a product.

It all depends on the products and services that you offer. Only 70% of the buyer journey is completed before a potential buyer contacts your company. 

We’d love to help potential customers navigate the buyer’s journey to reach your product or service.

Advertisers might not be interested at all stages.

It is important to understand the buyer’s journey and the events that occur along the way.

To help you get started, we’ve listed the most common stages of the buyer’s journey.

Awareness

Customers are just beginning to recognize a problem during the awareness stage of their buyer journey. Then they start looking for solutions.

Take into consideration

Research, research, and more research! Potential buyers are still searching. Now they’re narrowing down their search to a handful of solutions.

Make the decision

This is the final stage of the buyer’s journey. 

Below is a visual representation that shows the buyer’s journey. This was made to help us understand Pete’s buying decisions.

Understanding the buyer’s journey can help you maximize your Facebook success.

4. Plan your conversion funnel

It’s important to understand the differences between the buyer’s journey and your conversion funnel.

Your customer’s decision-making journey is called the buyer’s journey. The conversion funnel maps out the tactics that you will use in helping them reach this decision.

You can compare your buyer’s journey to your conversion funnel to velcro. Your conversion funnel is what holds it all together.

There are four key components to a conversion funnel: engage, convert, and delight. 

The following is a visual representation of a conversion funnel that includes the top offers we found most effective at each stage.

A conversion funnel must be properly set up to move prospects through each stage.

They should be able to get there eventually.

5. Target various customer segments

Now you’ve found the right customer (customer persona), understand customer behavior (buyer’s journey) and created content offers to target each stage (conversion funnel).

Now it’s time to create Facebook audiences to differentiate all those customers.

Here you can break down your website visitors based on their behavior. Next group them according to their stage of the conversion funnel.

Visitors who have already read at most two blogs or downloaded your ebook are more likely to convert to you than those who are new to your site or have never heard of you.

You should also create Facebook ads that are specific to each customer segment.

Facebook helps you save time segmenting customers using Facebook Saved Audiences.

If you don’t have enough visitors to your website, you may not see immediate results. Promote blog content and build brand awareness.

Once you have a steady stream of visitors, you’ll be able to identify patterns in your customers’ behavior. 

Remarketing is one of the most powerful tools in PPC and Facebook PPC doesn’t disappoint. Start building customer segments that have worked well for other customers.

First-time visitors

Many customers in the attraction stage are first-time visitors. 

Return visitors

These are your repeat customers. 

Engaged visitors

These customers visit your site more often and spend more time on it. They might also be comparing the different options.

Landing page visitors

Customers who visit your landing page may be closer to converting. Customers who visit your landing page may have visited other blogs and downloaded your ebook. HTML3_

Customers returning repeatedly

Customers are people who have purchased from you at least once. These customers are more likely to refer you to others and be your brand advocates.

It will be easier to create more relevant offers over time and to identify new customer segments

Frontloading all audience generation is the best way for you to save time, maximize efficiency, and reduce your workload. 

We created a list of the 42 most popular Facebook audiences. We also organized them in hot/cold order according to their usual position in the conversion funnel.

Tip: It’s possible to still get great results by using Facebook ads in high quantities.

6. Increase your blog’s traffic

If you’re running cold-targeted Facebook ads asking for people’s information, your efforts will likely fail.

People won’t buy a product they haven’t heard of. Lead nurturing is essential.

You are probably already writing blog posts that drive traffic to your site. This is a sign you need to increase your content marketing and create more site traffic.

There are many benefits to sharing your content via Facebook:

• This is an economical way to get site visitors, get them warm, and then drop them in your marketing funnel.
• This will lead to higher-quality website visitors, who are more likely and more likely to purchase your products and services. 
• Other authors may read your promoted content and link to it in their articles. This could boost site traffic and improve your SEO efforts.

This aligns well with your conversion funnel and primes for remarketing efforts later on. People who have read a few blogs from you will be more likely to download your eBooks or participate in a contest.

Pro tip

You should avoid using the dynamic creative options Facebook has to offer. These people are interested in learning more about the topic and may not want to buy right away. 

7. Promote a short video

Facebook is becoming more popular with video. There are many reasons to incorporate video into your Facebook advertising strategies.

Buyers in all stages of their journey frequently turn to video to get more information. Video ads have a lower CPC and higher conversion rate than other forms of advertising.

Many of the most well-known brands use Facebook video ads. Your video must be relevant to customers just like all other ads.

There are many video types that you can make. 

Explainer videos

These videos are a great way to provide useful content for your customers.

Tell potential customers about your product or show existing customers how it works.

Testimonial videos

These videos are a great way to convince customers to buy. 

Highlighting features and benefits

This video is the most used Facebook ad type. It’s easy and effective.

Restream’s Facebook advertisement shows the features of its product in a 15-second video. After watching the video, people will see the advantages of the product more clearly.

Screen capture videos

If you’re a SaaS company or have a digital-only product/service, this is the best place for Facebook video ads. You can use it to describe your service and highlight its benefits.

Animation videos

These videos can add a unique touch and personality to your brand. 

Live video

You can create a live video in any of these formats. Live video is cheaper and takes less time.

8. Your ads will feel more emotional

Customers can feel many emotions.

An analysis of over 1400 successful ads found that campaigns that only focused on emotions outperformed those that did not.

The takeaway: Facebook can turn this profit by using emotional content within its Facebook ads strategy to improve its performance.

Choose the right emotion to grab your customers’ attention. Consider the emotions your customers might feel before they decide to buy your product or service.

Facebook ads allow you to express emotions in more ways than one. You will get a click, and maybe even a purchase. 

You can use many emotions in your ads, from scary to funny. 

• Happy
• It’s sad
• Anger
• Disgust
• Scared

9. FOMO(fear of Missing Out) can work in your favor

Picture yourself at home, content and happy. Then you pull out your phone and scroll through your Insta feed. 

In a matter of minutes, your Friday night was turned upside-down. A photo posted by a girl/guy you like of the wildest Friday night party. 

Okay, it’s obvious. Your weekend should not be boring.

These strategies can be used to tap into customers’ natural fear of missing out.

• Social proof shows how many people have used your product.
• Ask questions- To hint at what he/she might be missing, ask a question.
• Make it special – Mention that members can access an exclusive event or lesson.
• Keep it short. This will show others that you are interested.

10. Create curiosity

Customers could be losing a lot if they don’t have curiosity. How do you tap into your audience’s curiosity and increase your CTR?

Pop-ups cannot be used to direct customers to your Facebook ads. The principles can still be applied.

Customers are naturally curious, so all you need to do is encourage them.

Let’s take a look at some strategies you can use to inspire curiosity in your customers.

You can reveal the secret on the last slide using a Facebook Carousel Ad. This will encourage customers and increase their chances of clicking on your ad.

Being curious can help you increase your Facebook engagement, and get more people to download your content.

11. To gain new followers, promote giveaway campaigns

Giving away products on Instagram and Facebook is a great way to build brand awareness and get people to interact with your company. 

You can also offer giveaways to engage your existing users or target remarketing audiences.

12. Special (and only-for-a-while) Discount

Think back to the last time you were happy with a purchase decision.

A purchase you will never regret and that will make you feel good. 

Coupons.com discovered that customers who received coupons saw an increase in oxytocin by 38% and 11%, respectively, compared with those who did not.

You can use this knowledge to create Facebook ads that offer a discount. To make it more urgent, you can put time limits to push the envelope.

Facebook’s many tools for retargeting allow you to use the same principle with customers from the past. Offering discounts to customers who are already customers build brand loyalty.

Tip: Ask customers to do something before you extend your Facebook advertising strategy. This allows your average ticket price, to reach a wider audience, and converts your customers into advocates.

13. You can use Facebook ads To Smoke Test Various Offers

Many companies spend hours creating content that they believe is valuable and desired. These offers are not sought after by anyone.

You can use smoke tests to determine the best offer. 

Start by brainstorming up to four offers that you think your target audience would like. Make sure your landing page looks professional. 

Create a Facebook Ad for each offer. This is a statistically significant test.

Be aware of the length! The winning offer will always be the one that converts the most. 

Once your audience has been identified, you can create an offer. To increase conversions, you can use any of the strategies discussed in this article.

14. Spend later, test first

It’s not a big deal if mistakes are made because they happen. But smart people will avoid making the same mistakes again.

We have seen many people make mistakes in advertising on Facebook. We will show you how to use Facebook ads.

You have probably had to make your whole body feel numb with a cup of hot coffee.

It’s possible to save money and stretch your advertising budget by testing your ads before spending.

Facebook’s built-in split testing system makes it easy to create different versions of your ads. After the test is complete, Facebook will reveal the winning ad. 

You can create an A/B test Facebook Ad by ticking another box during campaign setup.

Facebook Ad A/B Testing is easy!

Types of ads

You can test all ad formats offered by Facebook, including

• Video ads
• Image ads
• Ads From the Collection
• Carousel ads
• Sideshow ads
• Lead gen ads
• More

Creativity

You can test all types of image variations, including

• Light vs. dark images
• Specific vs. Generic
• With or without your logo
• Text in an image or no
• There are other options!

Text-only ads have not produced any positive results. You can still test the ad without images.

Copy the advertisement

You can test all text combinations, including

• Both short and long titles
• Asking questions vs. making statements
• Positive vs. negative headlines
• With or without a testimonial
•  With or without a CTA

You can also add emojis to your ad copy, which will make a big difference.

CTA’s

You can test all available CTA buttons here:

• Apply Now
• Get in touch
• Download
• Watch Showtimes
• Find out more
• Listen Now
• Send a Message

The drop-down menu allows you to test the ad with no buttons.   

15. Test different offers and audiences

This is a great way to dial in your Facebook ads strategy.

It’s important to get started with Facebook ads early. This will allow you to test various options and find the audiences that convert best.

Here are some audience variants that you might try:

• There are five sizes for Lookalike Audiences. They are 1%, 2,3, 3, 3, 3% and 4, 4%, 5%, 6%, 7%, 3%, 3%, 4%, 5%, and 5%
• Various Custom Audience Duration: Past 30 days, Past 60 days, Past 90 Days, etc.
• Saved Audience Variations

Facebook has a built-in tool to allow you to split-test your audiences. 

You may also want to test different offers with each audience. One offer might perform better depending on the buyer’s current position.

You can mix and match your offers with different audiences This will help you determine which offer is the most effective for each customer segment.

Before testing your Facebook audiences, make sure that there are at least two distinct audiences. To avoid overlap, use the exclude feature to exclude certain audiences.

You will soon be able to see the audience better and come up with more effective combinations.

16. Combining Facebook and Google ads

Google Ads can also be used in your Facebook advertising strategy. 

Mix and match Google and Facebook ads

How to create your Facebook advertising paradise.

Facebook ads + RLSA

Create ads that target potential customers and then create RLSAs in Google Ads. Now you can remarket to any website visitors you receive from your Facebook ads.

This will allow you to bid higher on keywords when website visitors search for them. It is especially important when they are looking for the same product or service. 

Ads can be shown only to past website visitors using Google ads targeting 

This is particularly true for industries that have unusually high-priced keyword phrases. If you’re just starting your PPC journey, this strategy may be a good option.

Tip: Keep your CPC low as you’ll be paying more for clicks through Google Ads. Landing pages can be reached for as little as one dollar if the right audience is available and the ads are placed correctly.

17. Optimize your bidding strategy

Great images and compelling copywriting will make your Facebook ads stand out. How often and for how much will they see them?

When you create a Facebook Campaign, you enter a global auction. You will compete against millions of other advertisers for the best placements.

If you don’t use the right bidding strategy, your ads could be too expensive. Sometimes it’s better to bid lower than the market.

Think about all the time and effort you put into your ads. No one will see them because they are too low.

Like most Facebook advertising strategies the best bidding strategy is dependent on your offer and your audience.

Facebook introduces bidding strategies

Let’s take a closer look at each option.

Lowest price with the highest value

This default bidding strategy Facebook uses for you. Once you have reviewed your reports, you can decide what bid you should make on future campaigns. 

Cap on costs

This strategy allows you to set a budget for your bids. Be aware of the maximum amount you can spend on each result.

Minimum ROAS

Share your purchase values with Facebook to use this bidding technique. Facebook will optimize ad delivery to users more likely to buy at higher prices.

Lowest Price with Cost Cap

This strategy allows you to set a maximum price for each result. This strategy works well for small-budget campaigns like smoke tests or other low-budget ones. 

Tip – All of these strategies can be tested to find the most effective one for you.

18. Mobile ads can be separated

Mobile advertising makes up the largest portion of Facebook’s advertising revenue. Optimize your ads for mobile users to get better results.

Tip – Make sure your landing pages load quickly on mobile networks. Provide a great user experience across all screen sizes.

Remember your desktop users. Desktop and mobile newsfeed ads work better when they have slightly different features.

Mobile

Facebook mobile ads use a smaller font size. Your text is the most important part of your mobile ads copywriting. 

This is especially important if you use ads for mobile applications in your Facebook advertising strategy.

Desktop

Desktop users pay more attention to headlines than other ads. Desktop ads that have longer News Feed link descriptions perform better.

If your attention is focused on the headline of the desktop advertisement, instead, it will be drawn to the main content of the mobile version.

By creating different ads for Instagram mobile placements, you can optimize your Facebook ads strategy.

Now you can isolate your Instagram ad placements to create campaigns for them. This allows you to track the performance of your ads and adjust your ad to fit the platform’s requirements.

You can upload multiple ad formats for different placements

Instagram is a visual platform. Instagram users pay less attention to the text beneath your photo. Instead, you should choose visuals that are captivating and grab people’s interest.

Carousel ads can be tried on Instagram too. The first image you upload will decide how many engagements and interactions you get. 

19. Facebook Lead Ads

Lead ads are a great way to simplify the conversion process. 

One study done by ladder.io found that Facebook lead ads could help lower lead costs by up to 80%.

What is the Facebook lead advertising strategy?

The lead ads look very similar to other Facebook ads. Customers can easily convert to your offer by clicking the lead ads button. 

Lead ads, like all other Facebook advertising strategies, have some best practices you should keep in mind.

• It is important to clearly explain what the customer will get in return for their contact information. 
• Offer a great incentive such as a free trial or download.
• An eCommerce company may offer a significant discount as an incentive.
• A simple call to action that informs customers what they should be doing and how easy it is.

Tip: Lead ads work better than landing pages when you’re targeting mobile users. 

These are some tips to help implement a lead advertising strategy for your Facebook campaigns.

1. Create a brand awareness campaign to drive traffic to your website or blog.
2. Create a targeted audience for remarketing website visitors who have visited your site within the past 30 days.
3. Send visitors to landing pages to collect their data by creating a desktop-only campaign.
4. Create a mobile-only remarketing campaign that uses lead ads.
5. Review the results and test the strategy to make sure it works.

Tip – If you’re only interested in growing your mailing lists, ask for their email address. It’s better to ask fewer questions.

20. Carousel ads can tell a story

Carousel ads rank high on Facebook. Facebook states that Carousel ads cost 30%-50% less per conversion than single-image ads.

Carousel ads can be visually and interactively used to attract new customers and upsell existing customers. 

Carousel ads can have up to ten slides to tell a story about your business, product, or service. 

The creation process for all Facebook ads is the same as any other. Carousel ads stand out from all others because they have specific requirements.

These rules are important to remember when creating carousel ads

Recommended Resolution: 1080×1080 pixels

Headline: 40 characters

Text: 125 characters

Facebook’s official guide to carousel ads provides more information.

Tip – Carousel ads should stimulate curiosity and encourage people to continue to the next slide. A cliffhanger can be used to end a slide if you are telling an interesting story or demonstrating your product.

21. The best dynamic ad creatives ideas are

Are you feeling panicky after making so many Facebook ads on Facebook? You don’t have to panic. This Facebook marketing strategy will help you save time and hopefully calm down your nerves.

Facebook Dynamic Creative lets you simultaneously test more than 30 creative assets.

Facebook will select the best combination after a learning period. 

This is an exhaustive list of all you can do using the dynamic creativity tool.

• Five Headlines
• 10 Images/Videos
• 5 Descriptions
• 5 Call To Action buttons

Choose your images and add descriptions, headlines, and text to each section. Now you can run your test.

Tip – Not all options should be tested. 

An eCommerce company might not need to test any other CTAs. This is the most relevant and accurate option.

22. Scale your budget

You may be making a profit with your current Facebook ads campaigns. It may be worthwhile to increase your budget for Facebook ads.

This is a sweet unicycle leap: increasing budgets for profitable campaigns.

It’s not easy. You can do it.

Your goal is to increase sales and leads while lowering the cost per sale. 

• Increase your budget gradually in small increments.

• Wait for each stage of the learning process completed before making any more changes.

• You can set up automated rules to increase your budget at the right time

• Use campaign-level budget control

This strategy isn’t easy, as I’ve already stated. It would be completely unacceptable.

We have created a step-by-step guide to scaling your Facebook Ads.

Get creative with Facebook ads

We hope you are inspired by these strategies and ready to create your own.

Be creative to ensure success on Facebook. You may need to go against the grain to achieve the best results.

Facebook offers inexpensive testing options. 

Get started now to find the right solution for you.