2021 was a long period of quarantine. It’s a great time to start new hobbies, create new habits and learn valuable skills. Reading is a natural way to socially disengage and is also a great way for you to become smarter and more knowledgeable about the subject matter that interests you.
You might be interested in reading if you have searched for “what to read inside quarantine”. Here are some recommendations of fiction and non-fiction books. We can help you today with Best Content Marketing Books – an exclusive taste for beginners and experts in content marketing.
1. Joe Pulizzi – Epic Content Marketing
Goodreads: 4.01/5
Epic Marketing is a guide that was written by one of the most respected experts in content marketing. It provides a step-by–step guide for creating stories and content that customers love. Epic content marketing is about creating and delivering stories that inform, entertain, and compell customers to take action without telling them.
This guide is a fantastic start to your epic content marketing journey.
2. Managing Content Marketing – Robert Rose & Joe Pulizzi
Goodreads: 3.78/5
Managing content marketing is essential if you are looking to grow your brand’s reach and increase conversions in a changing marketing environment. Robert Rose and Joe Pulizzi have written this book to show you how content marketing can work for your company and how to manage it.
This book is for content marketers from small businesses or large brands. It will give you practical tips to create compelling stories that attract passionate subscribers.
3. Everybody Writes – Ann Handley
Goodreads: 4.05/5
Everyone Writes by Ann Handley can help you uncover the power of your online words, and create content that will make your business grow. It’s not enough to write a boring listicle or text on docs. You must create value for your audience by communicating with them using your words. Ann Handley will guide you through creating and publishing content for any online channel, including web pages, landing pages and emails.
4. How to Write Quickly – Roy Peter Clark
Goodreads: 3.75/5
Roy Peter Clark presents How To Write Short as an engaging and practical guide for mastering short-form written communication – an important skill in today’s changing Internet age.
This book covers writing compelling titles, headlines and essays. It also includes letters, tweets, sales pitches, letters and product and service descriptions. In just a few pages, you will learn how to create brilliant prose and communicate your message in a few words.
5. Douglas B. Holt – How Brands Can Become Icons
Goodreads: 3.82/5
Douglas B. Holt leads us on a journey through How Brands Turn into Icons. He uses real case studies from America’s most famous brands to illustrate the concept of cultural branding.
Holt explained that the way these brands become icons is not through traditional branding strategies that emphasize brand personalities and benefits. It’s built through targeting, positioning and brand equity.
The author provides a list of cultural branding principles companies can use to build a brand that is memorable and that customers love.
6. Chandler Bolt Book Launch
Goodreads: 3.98/5
This book will help you overcome the frustration of watching your projects fail and secure your business’ future.
Book Launch doesn’t cover the secrets or magic of successful businesses. This book will show you how experts and millionaires have created their brands and made them successful in the marketplace using a proven model. You will be able to launch your first book using a proven formula. You can write your first draft regardless of your level and publish it to the public. This will allow you to grow your business through self-publishing.
7. Born to Blog – Mark Schaefer and Standford Smith
Goodreads: 3.82/5
This book may be the right choice for you if you’re just starting a blog. This book might be a good choice if you are a beginner blogger and want to get started. Born To Blog provides helpful tips and tricks to help you start a blog, get into the market, and make some money. Blogs can be a great tool for your business, even if you don’t blog. This book contains tips and techniques to help you use blogs to grow your business.
8. Donald Miller – Building a StoryBrand
Goodreads: 4.34/5
Donald Miller, the New York Times bestseller author, explains to readers, through seven elements that are universally connected in powerful stories, how to build relationships with customers and grow businesses.
Building A StoryBrand helps readers to understand the story’s killer points that draw customers and use them to create an effective brand message across different media. This book will change the way you talk and write about your brand, the things you do, the value you provide customers.
9. Content Inc – Joe Pulizzi
Goodreads: 3.98/5
Content Inc. This book outlines a process that allows entrepreneurs with very limited resources to build large online audiences and gain a competitive edge without selling anything. This book will teach you how to build an audience, optimize social sharing and search engine optimization to scale up your content and begin monetizing.
10. Content Rules – Ann Handley & C.C. Chapman
Goodreads: 3.92/5
Content Rules will help you develop practical, tested and proven techniques to create any type of social media content that is beneficial for your company. This book will teach you how to build a content marketing strategy that draws your audience to the relevant information. This book is a great resource for anyone interested in social media.
11. They ask you to answer – Marcus Sheridan
Goodreads: 4.30/5
They ask you to provide a clear and simple guide for tweaking your content marketing strategy. This includes leveraging your internal resources and maximizing the power of the Internet. Marcus’s innovative ideas will help you create great content marketing strategies, no matter what your budget.
12. #AskGaryVee Gary Vaynerchuk
Goodreads: 4.16/5
#AskGaryVee is a useful book for this era of social media marketing. The book is a collection of his honest, straightforward and helpful answers to questions about multiple areas and aspects. You’ll find the answers you need in everything from marketing and social media to content marketing and storytelling to family business culture.
#AskGaryVee will help you make it happen in a great way.
13. Permission Marketing – Seth Godin
Goodreads: 3.93/5
Permission Marketing allows marketers to shape their brand messages in a way that doesn’t interrupt customers and/or annoy them through interruption marketing. Brands can instead offer incentives to customers to accept advertising voluntarily, build trust and establish long-term relationships.
You can follow the Permission Marketing model to create content that is relevant to your audience and tailors to their needs.
14. Influence: The Psychology of Persuasion by Robert Cialdini
Goodreads: 4.79/5
No matter whether you use a Facebook advertisement or a video marketing campaign, your ultimate goal should be to get customers to do what you ask. It is crucial to understand the psychology of persuasion so that you can apply it to your content marketing.
Influence by Ph.D. Robert Cialdini will show you how to be a persuasive leader with six universal principles, including:
- Social proof
- Scarcity
- Like
- Reciprocity
- Commitment and consistency
- Authority
15. Optimize: How To Attract And Engage More Customers – Lee Odden
Goodreads: 3.76/5
Optimize allows you to seamlessly integrate search engine optimization and social media optimization into your content marketing to increase relevancy, visibility, customer engagement, and traffic. This book can be used to engage and acquire customers, regardless of whether you’re a small or medium-sized business.
16. The New Rules of Marketing & PR – David Meerman Scot
Goodreads: 3.88/5
The New Rules of Marketing and PR provides readers with a practical way to communicate with customers and increase online visibility. This book will help you plan your marketing strategy using the most recent social media trends and marketing strategies that best suit your customer needs.
17. Gary Vaynerchuk – Jab Jab Jab, Jab Right Hook
Goodreads: 4.04/5
This bestselling author of Jab Jab Jab and Right Hook explains how you can gain a competitive edge by mastering social marketing. Only quality content can help you win over the competition in the age of social media innovation and changes. In a noisy world of social media, it is more important to create quality content that can be adapted to the appropriate social media platform and audience.
18. The Power of Visual Storytelling: Ekaterina Walter and Jessica Gioglio
Goodreads: 3.71/5
The Power of Visual Storytelling provides valuable guidance on how to create a strong marketing plan and grow your company by using visual storytelling. The book provides a clear roadmap for using social media and visual elements to enrich content and stories. It also includes thought-provoking examples of successful companies.
This book will provide more than just tips on how to use visuals in social media and content marketing campaigns.
19. Blah Blah Blah: What To Do When Words Don’t Work – Dan Roam
Goodreads: 3.99/5
Dan Roam reveals a problem in Blahblah Blah: We talk too much, that we don’t think well. We rely too heavily on our words to solve problems. The truth is, they don’t. The author suggests a solution: vivid thinking that can simplify complicated subjects.
Dan Roam provides an explanation of the concept with dozens of examples to help anyone understand it and then apply the creative approach to clarify all. This book will help content marketers to get their content out from the noise and create more creativity in their content marketing programs.
20. Master Content Strategy – Pamela Wilson
Goodreads: 4.33/5
Master Content Strategy provides a step-by-step guide for creating a content marketing plan that attracts the attention of your audience and converts them into happy customers.
This book will teach you how to maximize your content marketing efforts, from finding and using the best content ideas, to writing the most effective headlines and subheadings, to creating the most compelling sentences. All the strategies and tactics from this book can be used by both B2B and B2C content marketers to tap into content marketing, and grow their online presence.
21. Brand Identity Breakthrough – Gregory V. Diehl and Alex Miranda
Goodreads: 3.90/5
Brand Identity Breakthrough shows you how to make your brands and products stand out by creating unique stories and exploding them. It is essential to create a strong brand identity that reflects your values, personality, and the functionality of your products. This will help you establish your business’s credibility and make it easier to sell your products to your customers.
22. Marketing & Practical Content Strategy – Julia McCoy & Mark W. Schaefer
Goodreads: 4.00/5
Practical Content Strategy and Marketing will give you the foundations and skills that you need to access and capitalize on the content marketing industry. This course is a practical and straightforward approach to the complex field of marketing. To build a content strategy, you will need to understand the physical and principles behind six core elements of content marketing.
23. F#ck Content Marketing – Randy Frisch
Goodreads: 3.68/5
F#ck content marketing stresses that the content experience is as important as the content. This chapter focuses on the introduction of a content experience framework that allows and enhances personalization of content experiences. Each chapter will cover five components of this framework.
- Centralize content
- Organize your content
- Personalize experiences
- Distribute content
- Get results
24. Joseph Sugarman’s Adweek Copywriting Handbook
Goodreads: 4.10/5
The Adweek copywriting Handbook by Joseph Sugarman is a great resource for anyone looking to start a career or create copy that works for advertising campaigns.
The author shares proven tips and techniques to help copywriters create compelling copy that motivates and entices customers to buy a product or service. Sugarman says that in order to sell a product through copywriting, it is important to first understand the product.
The book is written in a way that beginners understand easily and can get the message.
25. Content Machine – Dan Norris
Goodreads: 3.98/5
This book can help you overcome all obstacles and simplify content creation.
Content Machinery provides a foundation in content marketing. It teaches you how create more content that will make your business stand out. You can also download frameworks and templates that will help you master all aspects of content marketing, from the idea generation stage to writing guidelines to hiring and training content teams.
26. Laura Hanly – Content that Converts
Goodreads: 3.93/5
Content that Converts outlines a step-by–step process for content marketing in any B2B company to acquire qualified leads and conversations. This book contains a clear and concise framework that you can use to begin your content marketing. Content That Converts offers both theory and concrete steps that are extremely efficient.
27. The Content Code – Mark W. Schaefer
Goodreads: 3.86/5
This book may be useful for those who are new to content marketing or have worked in the industry before but have not had success. Mark W. Schaefer discusses the challenges of content marketing and offers creative suggestions for how to make your content more effective in digital marketing.
Keep a notebook handy as you read this book. You will need to take down the highlights of the six digital secrets of The Content Code.
28. Conversation Marketing – Kevin Lund
Goodreads: 3.27/5
Conversation marketing can help you win customers’ hearts and establish strong relationships with them through leveraging conversation marketing. This author will give you practical strategies and powerful tools to create meaningful conversations that connect your brand to your customers on a deeper level. Customers will pay attention to you and they will be able to give value at every touchpoint.
29. Justin Champion – Inbound Content
Goodreads: 4.56/5
Inbound content will help you create content that attracts customers. It is the content that is relevant, valuable, consistent, and reaches customers at the right moment. Justin Champion will show you how to use that content to its full potential, to build your brand and create a cohesive and long-term strategy for content creation.
30. Stories That Stick – Kindra Hall
Goodreads: 4.42/5
Stories that Stick allows readers to discover, uncover, illustrate, and explain the hidden or untold stories. These stories can be used as a powerful weapon to engage audiences, influence them and elevate their businesses. Through four stories, you will learn how to tell your story.
31. SEO: The Art of it – Eric Enge and Stephan Spencer, Jessie C. Stricchiola
Goodreads: 4.09/5
You are missing a powerful tool to reach the next level of success if you do not implement SEO in your content marketing strategy. Search Engine Optimization increases the reach of your content and maximizes its effectiveness.
This book is written by industry experts and will help you use SEO to improve every part of your business. This book covers a variety of useful techniques, including new SEO ranking. This course will teach you how to combine SEO and content to get the best results in any marketing program.
32. How to Make Video That Doesn’t Suffer – Steve Stockman
Goodreads: 4.19/5
Video is an important tool for modern marketing today. The internet has made it easier to leverage videos in marketing. How To Shoot Video That Doesn’t Suck provides a guide for creating videos that tell the story your customers want, communicate the message you want, and drive people to take further action.
