Your brand is well-known, your traffic is high, but sales are not growing. Sounds familiar? You are not the only one. Online stores often have low conversion rates, which means that potential customers are not converted into customers.

Low conversion rates can be a problem for your company. You need to solve the problem if people visit your online shop but are unable to make a purchase because of poor site experience. This guide will show you how to increase your eCommerce conversion rate.

Three Reasons You Might Have No Sales But Good Traffic

Online stores often have a low conversion rate. Many consumers will be so intrigued by your product that they visit your site, but not make a purchase.

Here are some reasons consumers don’t window shop:

• If consumers go to your site and can’t find the promotion, then it is working. To help them find the right page, you must make it easier for them to navigate your site.

• Poor customer service can cause e-commerce companies to lose brand awareness. Make sure that your checkout pages and product pages are optimized for sales.

• Your policies are unclear and the customer is eager to purchase. Cart abandonment can be caused by a lack of clarity about shipping and returns.

These are three common issues for e-commerce shops. Here are some additional issues customers might have that you may recognize.

It is a difficult step for many businesses to get customers to recognize their brand. The real work begins once they arrive on your website.

We’ll show you how to avoid common pitfalls, and increase your conversion rate.

9 Ways to Increase Revenue without Increasing Traffic

Although it is common to believe that more traffic equals higher revenue, this is not always the case. Only a small percentage of visitors to your website will make a purchase.

You can increase the number of these customers who purchase from your store, which will result in increased ecommerce revenue without increasing traffic. This section will reveal the secret to converting more customers to your checkout page from the landing page.

1. Find out where you are losing customers

You must find out what is causing them to lose interest before you can increase their purchases. You can track your customer’s journey through your website using tools such as Google Analytics.

The landing page experience is crucial, as we have discussed. Their site journey is determined by where they land on your website. The old saying of “Stick the iron when its hot” applies here. Click on their site and take them to the page where they’re most likely to buy.

This is possible with a simple site navigation and excellent internal linking. The Singlegrain article provides some insight.

Ensure that your product categories are organized in the same way. An online store has one drawback: you have a limit on how much information you can fit onto one page. This is why product categories are so important. Visitors should be able to see all the products available and locate them quickly.

2. Increase your email marketing efforts

Email marketing allows you to provide curated content to your customers that creates a connection between your audience, your brand and them. You already know the subscriber is interested and opting in to receive emails from you.

To verify the accuracy of your subscribers’ details, use an email verification tool. To keep your subscribers engaged, share relevant content, special offers, and free gifts.

Email marketing does not involve spamming subscribers with product offers. Your audience must feel that the content is valuable. They will unsubscribe if they don’t feel the content has value.

Exclusive deals and promotions that are beneficial to your customers can also help keep interest high and prevent you from unsubscribing. You can encourage customers to buy and increase ecommerce revenue via emails.

You can also send emails with abandoned carts to your subscribers via email. Emails from abandoned carts can be a great way to increase conversion rates.

3. The Best Uses Of Social Media

According to studies, the average user has eight social media accounts. This means your audience can be found on eight different platforms.

What number of social media channels are you currently active?

Social media branding can be difficult. There are many viral videos and current events that will keep your audience entertained. There are several ways you can ensure that your target customers are reached on social media platforms.

Facebook allows targeted advertising which makes it easier to reach your intended users. Your ads can be set up using custom audiences. This allows you to show ads only to customers who have the same demographic information.

With a retargeting plugin, you can segment your visitors based on their actions on your site. These people can then be targeted with retargeting ads.

4. Increase Conversion Rate by Constantly Testing A/B

A/B Testing allows you to compare two versions of a website. One version of a webpage is shown to 50% of visitors. The other half sees a different version. The pages can then be compared based on different parameters to determine which one is the best.

You should run A/B tests and split tests to 

This information can be used to improve your website and increase sales. You can use this information to analyze the data that customers leave and also collect feedback from them through surveys.

Customer feedback should be collected and used to improve customer experience. This will help you identify any loopholes in the sales funnel, and allow you to generate more revenue.

7. Provide Excellent Customer Service

Advertising can be expensive and cause you to lose revenue. You can increase revenue without increasing traffic by ensuring you have the highest number of repeat customers. A great customer experience is the best way to keep customers coming back.

A great product, a simple-to-navigate website, clear policies and the sometimes ignored after-sales service are all part of excellent customer service. Brands often lose customers due to inability to provide excellent customer service and follow-up on their product. How you handle returns and how easy it can be to contact your business are all aspects of customer care.

8. Deliver great service

Your customer loved your product and it is in their cart. But, if you look at the shipping cost, your revenue will be gone. Business owners should be concerned about cart abandonment. Research shows that cart abandonment is mainly caused by high shipping costs.

Shipping costs can ruin a product’s quality and make it difficult to create a seamless website experience. Shipping free is one way to attract more customers. Cart-based incentives are an option if you don’t have the budget.

Cart-based incentives may include free shipping on orders below a certain amount or discounts for bundle products. Profits can be boosted by incentives that increase the average order value (AOV). This will also help to reduce cart abandonment. People will pay more for products that offer free shipping.

9. Run Promotions

A good deal is the best way to convince people to buy. Flash sales, coupons, special offers and flash sales are all examples of promotions. Discounts can increase sales and help brand awareness.

Old buyers may also be enticed by a good deal to purchase.

Promotions can increase your conversion rate and help you to generate new sales. You can increase sales by creating long-lasting value with good products and policies.

Bottom line

This guide will show you how to increase your site revenue with the same amount of visitors. To increase conversion rates, invest in customer research. You can target your visitors using Facebook Ads and email lists. These policies will allow you to tailor your offers according to their needs.

After you have successfully attracted a customer to your website, ensure that your site is optimized for sales. You can increase sales by creating a smooth website experience and offering promotions.