Marketing circles are buzzing about ‘leads. You might be wondering, “What is lead?” It was just a call …”.
A lead simply means someone interested in your products and company.
This person might have seen your ads or downloaded material from your site.
Lead generation is the process of attracting customers and making their sales-ready leads.
It’s not easy to generate leads. To turn leads into customers, you need to take the time to identify, nurture, and profile them.
According to a recent report, digital lead generation advertising spending will exceed 3.15 billion US dollars by 2022.
This information has been compiled to help you understand how important lead generation is.
Marketing is the #1 Priority
Marketers are always looking for new ways of generating leads. HubSpot Lead generation is the number one priority.
Marketing is a top priority as it allows companies to create more revenue streams.
Digital Lead Generation Ads Spending
The US spent 3.05 Billion on digital lead generation in 2021. (Stat #2).
It is expected that it will be 3.15 billion U.S. In 2022, it will be 3.15 billion U.S. Dollars. This number is expected to increase slightly in 2023 to 3.24 trillion U.S. dollars.
Email Marketing to Early-Stage Lead Generation
According to the Demand Gen Report, 53% of marketers believe that email is the best way to generate leads in the early stages.
It is easy to keep in touch with customers and prospects and to build a list of potential leads.
Email Automation for Email Marketing
Email automation campaigns are among the most used three tactics that email marketers use for increasing performance.
Automated campaigns can be set up to send welcome emails to new subscribers, offering discounts and coupons based on past purchases
Marketing Automation Trends to Lead Generation
Technology has changed the way companies market their products and services today.
Marketers use automation a lot as shown in the above statistic.
Recent research found that 49% of businesses use marketing automation tools to help them market their products.
Marketing automation lets businesses send automated messages through email, social media, and text.
80% of companies used marketing automation. This resulted in a rise in leads (Stat #6)
Content Marketing to Lead Generation
Content marketing has become a key tool for online businesses. B2B marketers are starting to notice this trend.
This allows you to establish relationships with potential customers, and generate leads.
80% of Marketers consider lead generation their top goal in content marketing.
Marketers struggle to reach this goal. 54% of marketers consider it a significant challenge to generate qualified leads.
Buyers can get in touch directly with you through this method. It’s also much cheaper than outbound advertising.
Content marketing generates three times more leads than outbound marketing (Stat #9)
62% of businesses-to-business use landing pages to generate leads. (Stat #10)
B2B companies with landing pages have a higher conversion rate than other businesses. It’s therefore important to create effective pages to capture leads.
B2B companies that blog generate 67% more leads than those that don’t. (Stat #11)
Blogs can be used to inform customers about products or services. 81% of businesses say that blogs are essential for B2B lead generation.
Content marketing can be used to generate leads. This includes blogging, video marketing, and email marketing.
Consistency is key when it comes to content marketing strategies. This will help you build trust with your target audience over time.
Social Media Power for Lead Generation
Social media can help build brand awareness and lead generation.
You may be surprised to learn that your LinkedIn profile and Twitter account, as well as Facebook pages, are all great places for generating leads.
You can access demographic data through social media accounts, which can then be used to target marketing campaigns.
This information will allow you to get the inside scoop on how to approach potential customers.
Instagram Estimates that around 90% of people follow a business page via Instagram
Businesses can reap the rewards of having a strong presence on social media.
Instagram is an excellent social media tool to generate leads.
An upcoming survey revealed that 87% of participants had viewed product information on Instagram and took action.
This was to visit the brand’s website and follow their account.
LinkedIn is the most popular professional network in the globe, with over 400 million members coming from more than 200 different countries.
58 million companies have set up their brand communities on LinkedIn to connect with new customers and prospects.
Recent surveys revealed that LinkedIn was the preferred platform for 80% of all leads. LinkedIn is an important platform and this cannot be overlooked (Stat #15)
The business landscape has changed.
Social media goes beyond a way to communicate with friends and family.
These are essential parts of your lead generation strategy. They can drive traffic to your website that converts into leads and customers.
Leads and Conversions
We are here and we know all the statistics. This is the ugly truth, which marketers and business owners hate to admit.
Only 20% of leads will be sales-ready.
Only 20 people will purchase your product from you if they see it on search engines or through social media.
All industries have a 70% Average cart abandonment rate. Prospects can be influenced in many ways to help make the right decision.
Only 12% of marketing professionals are satisfied with their lead conversion skills (Stat #16)
The rest of the respondents felt satisfied, somewhat satisfied, or not at all satisfied.
Don’t panic if you don’t see the conversions you expected.
The key to success in marketing is having the right data and then taking steps toward improving your business.
This lead generation statistic will help you make informed decisions to improve the conversion of your content and improve your overall results.
Send us a message if you have any questions or comments. We would love to hear from you.
