06/16/2022

WooCommerce SEO Master Guide: How To Rank Higher

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Not sure where to start optimizing your WooCommerce SEO? You’ll be outnumbered by thousands of other online shops. 

WooCommerce can power 28.19% of online shops.

Don’t be discouraged. We can answer all your SEO wooCommerce queries

I’m asking you this question: Are you looking to increase organic traffic for your WooCommerce store but don’t know where to begin?

One path can get you high-quality, long-lasting traffic.

Search engine optimization is SEO. This can be hard work but will pay off long term.

This blog will focus on the most important WooCommerce SEO tips. These are the topics that we will be covering:

WooCommerce is good for SEO?

Answer the question, “Is WooCommerce SEO-friendly?” Is WooCommerce SEO-friendly?

However, just because WooCommerce is SEO-compliant does not mean you will rank higher. Still optimize your website with plugins to improve WooCommerce SEO.

You’re responsible for adding content to your online store. You can optimize additional content.

SEO is not a one-time approach. It is a continuous process. Consistency is key to steady traffic growth.

You might be wondering how to make WooCommerce a success.

This WooCommerce SEO Guide will provide all the information that you need. 

11 WooCommerce SEO Tips for Higher Ranking and More Sales

1. Download the Basic SEO Tools

WooCommerce can be used in conjunction with other software. SEO is essential for any website.

What 6 content management systems have the highest popularity?

Many WordPress users use WordPress plugins such as SEO and rankMath to create WooCommerce SEO fields appropriate for their products.

2. Optimize Product SEO Titles

You might already know that optimizing your blog posts for SEO, engagement and is a must. Each WooCommerce product should have its priority. 

Search engines use product names as search results. These appear in the browser’s title bars.

Search engines crawl pages by crawling their title first. Product title tags are crucial to optimize.

This can be made easier with YOAST and AIOSEO SEO. These are the two most popular WordPress plugins.

The YOAST search engine plugin allows you to optimize page titles, meta descriptions, and slugs.

Modifying product titles is the first thing you should do. You can find this section in YOAST SEO.

These SEO tips will help you to create better page titles.

  • Keep page titles between 50-60 characters.
  • Every product title must be unique. Multiple product names with the same name could confuse search engines and users.
  • Include keywords in your product titles Do thorough keyword research before you begin to write product titles 

3. Add SEO-Friendly Product Titles

Below the product page titles in SERP, Use compelling meta descriptions to drive clicks to your pages.

Make the product description your sales pitch. Find out if it encourages people to click.

Use the same keywords in your product titles in your page descriptions. A higher number of keywords will help you rank for certain queries.

4. Take another look at your product slugs

A URL’s unique identifier is called a slug. It is also known as permalinks.

If you are in this situation, you can modify your product’s URL in the SEO settings. Keep it short.

5. Optimize Product Tags and Categories

Customers will find the products they are looking for easily if they are organized in the correct categories and tags. Search engines can use these tags to crawl the site.

WooCommerce provides a page for each product tag or category. Search engines then list each item individually.

Similar products are found on these pages, which increases keyword density and improves the chances of being ranked higher for those keywords.

Many online store owners are confused about tags and categories. Let’s clarify the differences:

A category is a group of products. Because they are hierarchical, you can add child categories.

It’s important to understand the differences among categories and tags.

Categories for children could include Eyeliner, Eyeliner, and Eyeshadow.

6. Add alt text to product images

Image SEO can be a powerful tool for online vendors. Image results can often be used by customers to scan the internet and quickly find what they are looking for.

Google has removed the “View Image” feature from its search results. Viewers will need to visit your site to view the image and its context.

This feature is great for online shops because it allows you to drive customers who have already made the purchase decision.

What is image SEO? Google crawls images using artificial intelligence, image recognition, and other algorithms to provide users with the most relevant results. 

Add alt tags to images to increase Google image search traffic. This WooCommerce SEO tip can help you get more traffic.

7. Add breadcrumbs to your website

A breadcrumb shows where the user is on a website. This is great for internal linking as it provides a clear trail or path to the page you are on.

You can also find breadcrumbs in search results. This will give you an extra rank boost.

Some WooCommerce themes have breadcrumb functionality. It is worth reviewing your theme.

8. Avoid Duplicate Content

A duplicate page is a page that contains a lot of the same content or very similar content to your website. Google might remove duplicate pages from their rankings if they discover that you have too many.

It might be worth looking into duplicate content.

  • Regularly publish Press Releases
  • You can use the same content in multiple places on your website.
  • Different domains could have the same or similar content.

You should ensure that your content is original. Keep the pages with the highest traffic and ranking.

Next, redirect duplicate pages to the page you want.

Redirects are necessary when you move from one ecommerce platform to another. 

To maintain page rankings, you will need to redirect old platform URLs.

You may need both pages to be maintained sometimes, even if they are not identical. 

Search engines can instead be directed to the real content by using canonical hyperlinks. Include a canonical label in the header of duplicate content to accomplish this.

You can use both of these options to create duplicates for multiple domains you own

9. Optimize your website speed & performance

WooCommerce SEO also recommends optimizing website speed and performance.

Google considers website loading times to be one of the most important ranking factors. Websites with faster loading times are more likely to rank higher in search results.

Website speed is critical for SEO in WooCommerce and can also impact the user experience.

Google’s tool, Pagespeed Insight allows you to evaluate the speed of your site.

10. The Best SEO Plugins for WooCommerce

There are many WooCommerce plugins and extensions that can help you grow your business and increase SEO.

WooCommerce.com sells 520 officially licensed plugin extensions.

Some of these were already mentioned, such as the Yoast SEO WooCommerce plugin and AIO SEO. Smart pop-ups are a way to convert traffic into customers.

11. Start a blog

The last tip for WP eCommerce SEO is to start a blog to generate more organic traffic.

A blog page is not required for WooCommerce shops. Blogs can help increase your users’ time on your site.

Proper internal linking to other pages can increase your page’s ranking. A blog can help you grow your sales.

Information Graphic about Woocommerce SEO Tips

We love to share our knowledge! You can embed our infographic on your website to provide great information about SEO in Shopify stores.

That’s all! We hope this WooCommerce SEO guide has been helpful. Please leave a comment below.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.