TikTok was something I opposed because I’m a Millennial. I don’t like being stereotyped as a GenZer. My housemate showed me Renegade and then quarantined me. I was bored and downloaded the app to explore more TikTok dancing. It’s more than just a place for you to show off your moves. It is something I use every day. I also use it to consume art, DIY, and even frog TikTok. With the multitude of communities and niches on the platform, it is nearly impossible to get bored.
Despite how popular TikTok is, advertisers tend to be reluctant to advertise on TikTok because of three assumptions.
- All TikTok customers must be GenZ
- My company is not allowed to use TikTok
- TikTok is a social media platform.
TikTok is a great advertising platform. These myths will be dispelled and 9 data-backed reasons you should advertise on TikTok.
1. TikTok ads are a great way to reach a large audience
It is easy to see that TikTok content creators are mostly GenZ. However, it is common to believe that TikTok users range in age from 16-24 years. This means that 41% of users are within this age range, and 59% of users are from the Millennial or GenX generations. (My 60-year-old father is also using the app. ).
In fact, over the past 18 months, US adult TikTok users have grown 5.5x and received more downloads than any other app in Q1 2020 (likely due to the spread of COVID-19, Quarantine, but still impressive at 5.55x).
TikTok ads often advertise streaming services, ecommerce, and app downloads. They often ask me to visit their website or sign-up for a trial. There are streaming services and apps for everyone. Emily True, a WordStream Account Manager, is a Millennial. TikTok ads are also visible to her for products that fit her generation’s lifestyle. True stated that she sees many TikTok lifestyle and eCommerce ads. “Some of these ads are from my favorite clothing companies. I also see lots of electronics and tech accessories.
TikTok offers great opportunities to advertise if your brand falls within the GenZ category. TikTok advertising can reach other demographics or niches because 59% of users are over 25.
2. TikTok makes it easy and affordable to create incredible campaigns
Many small- and medium-sized businesses do not believe that TikTok is worth the investment. They believe it is too difficult to set up campaigns and collect data on another platform. It is easy to create a TikTok campaign. You can find many resources to help you get started.
If you don’t have enough budget to advertise on TikTok, don’t worry. TikTok provides $100M worth of advertising credits to all advertisers worldwide through its Back to Business program. They aim to help small businesses affected by the COVID-19 crisis and get them back on track. Eligible businesses can apply for a USD 300 ad credit that can be used before 2020.
Advertisers can use this program to access self-serving advertising tools, such as creative tools or flexible budgets. They can also target performance. There are also business accounts. They can reach millions of people around the world, create engaging content, and express creativity.
3. Use the TikTok flexible ad formats to get involved with TikTok
Your In-Feed ads will be more engaging if you do them correctly. TikTok has many ad formats available, including:
Top View ads
This TikTok Ad placement cannot be missed. Your ad will be the first video displayed in TikTok’s browser. This is similar to Top of Page PPC. This grabs their attention instantly.
Advertisements for Brand Takeover
This is similar in appearance to TopView and has a strong visual impact. These ads look similar to Youtube ads and bumper ads. Similar to TopView, this ad appears immediately after users open TikTok. It does not allow users to comment or like. To ensure maximum reach, this format should be used with other formats.
Advertisements For In-Feed
TikTok allows you to tell brand stories by embedding content onto a user’s For You Page. These ads enable users to comment on, like, share and follow videos in one TikTok sound.
Branded Hashtag Challenge
This engagement format taps into the user’s passion for creating and expressing to build brand awareness. This engagement format offers more than just clicking. It allows users to create and take part in content that is related to your campaign theme.
4. TikTok is an excellent tool for influencer marketing
Collaboration with TikTok founders is a powerful form of influencer Marketing. This allows you to promote your brand using content that is more popular than Instagram or Facebook.
Celebrities, athletes, bloggers, and influencers are all examples of these creators. TikTok is used by these creators to share their views, family, dance moves, and other details about their day. TikTok is not like Instagram. It uses professional lighting, makeup, and camera work. Instead, users can share their experiences as is. This makes it possible to share more authentic and relatable content.
Many influential people like Charli d’aMelio and Addison Rae were discovered via TikTok. They have established many business relationships and gained millions upon millions of followers over the past year.
TikTok users can see when they are being targeted. This tip will allow you to make informed decisions about the partners you choose and how you present your offers. You must be in direct contact with content creators to align your business and achieve real business results. TikTok facilitates these partnerships by connecting brands with the most influential.
5. TikTok ads increase brand exposure
Trends can be driven by anyone, not only influencers. Anyone can participate in trends and their videos may go viral on FYP. Videos based on daily trends can increase their relevance and likelihood of being shown on someone’s feed. This creates a constant content rhythm and allows for continuous discovery.
TikTok can also be used to promote your brand live. Learn how to live in TikTok.
6. TikTok allows you to market to consumers already engaged in your product or service.
Many people mistakenly think that TikTok is just another app that takes up more screen time. TikTok’s higher usage is a benefit. Advertisers have a fantastic opportunity to reach engaged customers through this platform.
This chart shows the monthly TikTok app users engagement for the US from October 2019 to March 2020 (in minutes per visit), thanks to Statista
Because of its diversity of content, TikTok has something for everyone. TikTok has something for everyone, regardless of whether you are a clothing brand or an application. Advertisers can capitalize on never-ending trends for maximum reach, such as TikTok’s dynamic and daily trends, popular music, and TikTokLive, hashtag challenges, and trending dances and stitches.
7. TikTok lets you showcase your products authentically
TikTok advertising is distinctive because it is authentic-driven. TikTok allows people to show their best selves on a platform other than Instagram. TikTok lets users post photos and videos of their lives. If you are authentic, your brand will succeed. Your business can raise awareness and show your products or services to people who have never heard of you. can increase engagement by using the right messaging
8. TikTok allows you to do more video marketing
Some might wonder if you can just do video marketing on Instagram and Facebook. Yes. TikTok’s video medium allows advertisers to communicate with their users via sound, but not audio. Instagram and Facebook restrict advertisers to static images or short videos. These platforms make it less common for users to hear sounds while they are viewing ads. To make an ad feel natural, brands should use popular songs and sounds on TikTok.
9. TikTok is a great way to keep up with social media marketing trends.
TikTok will only grow from here. TikTok is relaunching its website with new updates. It has taken over more traditional social media forms and created a new wave of creativity among people of all ages looking to have fun and entertain, get more likes, connect with others, and have more fun. This post should have helped dispel some myths about this growing platform and made you more excited to advertise on TikTok.
