07/11/2022

Which Is Best In 2022 WordPress vs. Magento

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Online and offline are two completely separate and distinct worlds. This has been changed by eCommerce and mobile eCommerce over the years.

This means that retailers around the world are being forced to shift to digital platforms in order to market their products and brands to a wider customer base.

This trend is complemented by thousands upon of eCommerce platforms , as well as tools that can be used to cater to e-retailers with different budgets, functionalities and needs.

Newbies might find it difficult to choose from so many options. This article will discuss the strengths and weaknesses of both Magento and WordPress, as well as their functionalities.

Each offers a variety of design options and tools that can be used to build a strong online store.

WordPress is the CMS King

WordPress has been around for a while and is a familiar name to Internet users. It is completely open-source. WordPress was launched in 2003 and has grown to be one of the most popular content management systems as well as blogging platforms.

WordPress’ ease-of-use and remarkable customization are two major reasons for its popularity. WordPress is the best CMS out there for many reasons.

  • Flexibly create all types of blogs from a personal blog to an eCommerce site.
  • Rich guides, resources, tutorials, and other information about WordPress are included.
  • You can build an eCommerce site with thousands of themes and plugins available on the Interest. Additionally, you can add tons of style and features.
  • Simple installation
  • A large community is always available to help you in the web development process

Its rich library of plugins makes it easy to quickly create your own website.

WordPress’ simplicity and flexibility allow you to use it for virtually any purpose, including creating blogs, portfolios, eCommerce stores, or even creating blogs.

WordPress.com vs. WordPress.org

These two versions of WordPress are still confusing for many people. Let’s take a look at the differences.

WordPress.com:

  • This platform is all-inclusive and fully-hosted. It allows you to create your website. This one has the unique feature of being free.
  • You don’t need to use external hosting or a domain name in order to manage your website. However, in the future you will still need to pay for custom domain names
  • To build your website from scratch, you don’t need any coding knowledge
  • Backups and updates are taken into consideration

Sign up on this platform to create a free account and begin building your blog. It is important to clearly define the “free” part of your WordPress website.

Although the software is completely free, there are some limitations to running an eCommerce site. In general, the cost of building an eCommerce website will be between $8 and $25 per month.

WordPress.org is completely open-source, unlike WordPress.com. WordPress.org gives you more control over your website and allows you to modify it without restrictions. WordPress.org has the same challenges as any other open-source platform:

  • You will need a web-hosting provider (which you will have to pay for) in order to store all of your website files online.
  • You are responsible for maintaining your website and backing up.
  • To customize, fix bugs, and update, you will need to rely heavily on the user’s contribution code

WordPress.org and WordPress.com, which are two completely different platforms, were created by 2 different people. We will only be comparing Magento and WordPress.com in this article. 

Magento is a eCommerce powerhouse

Magento, like WordPress, is built on open-source technology. Magento, however, can be considered an eCommerce powerhouse if WordPress is a haven for content creators and bloggers. Magento can be used by small businesses to create and manage a well-known e-store.

Magento Open-source vs.Magento Commerce

Magento Open-source (previously called Magento Community Edition).

  • Magento is available for free.
  • You are free to extend, configure and use the platform as you wish without restriction
  • You should look for developers with a strong background and knowledge in Magento code and aspect. Small businesses may also have developers in-house or are willing to hire web developers.

You will still need to pay hosting fees and additional costs to maintain and develop the website.

Magento does not provide support. Based on your needs and programming capabilities, the cost of building a Magento Open-source website will vary.

Web developers are needed for all aspects of web development and maintenance.

Magento Commerce (previously called Magento Enterprise Edition).

  • License fee required for premium features targeted at large enterprises and organizations
  • Available in two versions: Magento Enterprise (on-premise development) or Magento Enterprise Cloud (cloud-hosted solution).
  • Users get more functionality, with advanced features for sales and marketing. Optimized to work with eCommerce businesses
  • Magento’s technical support team is available 24/7

WordPress vs. Magento – The Similarities

Each has a wide range of tools and design options, but each one is unique in its approach to building an online store.

WordPress and Magento share some similarities on the surface:

  • It is highly customizable and SEO-friendly with a large support community
  • It functions as a powerful content management tool that allows merchants to manage their products and content in the most efficient way.
  • Businesses can choose to build the website with either the paid or free version. Different levels of customization are available and you have more control over the site.
  • Each comes with a wide range of extensions (Magento), plugins (WordPress), and themes that make a default website functional and highly customized.

WordPress vs. Magento – Key Differences

WordPress vs. Magento: Easy to use

When choosing a web developer, user-friendliness should be the most important consideration. It is a mistake to invest in a platform that you don’t understand. This will only damage your brand image as well as your budget.

WordPress

WordPress is the most popular and user-friendly website builder. These are some of the most outstanding WordPress figures.

  • WordPress powers 35.6% all websites in the world
  • WordPress clients account for up to 62.4% in all websites built using a CMS.
  • WordPress users are responsible for 74% of top-ranked websites built using open-source technologies.

WordPress knows its target audience and the possible problems they may face during web development. A person with no development background can create a functional website easily using innovative tools that are easy to use.

You can add various features to your website based on your requirements. These include live chat, product catalog management, inventory management, and stylish web themes. WordPress lets you create the basic components of your eStore.

Magento

Magento is more complicated than WordPress. The Magento platform provides its clients many advanced features and functionality that can scale their online business.

These benefits are not without their challenges.

  • Experience in coding is required. In the initial stages of web building, it is not uncommon to encounter difficulties with Magento’s tools.
  • Magento open-source is not recommended for beginners with tight budgets due to its complexity and code-related issues
  • You will need to set up FTP and transfer Magento Archive from your hosted system. The entire installation process is code-heavy.

Because Magento is highly specialized in eCommerce, it can be used to create eCommerce websites.

Magento has now upgraded its platform with a user-friendly drag-and-drop page builder and a great UI. This makes it easier to manage products, customers and marketing, as well as content management at the backend.

Let’s conclude:

  • Magento is not as intuitive and flexible as WordPress. Magento is easier for those with PHP experience and PHP knowledge. You will get control over and advancement of web development in return.
  • WordPress: WordPress is far more user-friendly than any other platform on the market, including Magento. Even for those with no prior experience or knowledge.

Magento vs WordPress

WordPress

WordPress is not optimized for eCommerce right from the beginning. To set up an eCommerce store, users who use the WordPress accessible version will need to install a specialized plugin (for example, WooCommerce).

Premium versions of WordPress offer greater eCommerce power. Plugins are still essential. The best things about WordPress when it comes to eCommerce:

  • Easily create your ideal eStore by adding plugins or themes. There are over 50.000 000 additional plugins to extend your eStore.
  • WordPress makes it easier to build an eCommerce website than Magento.
  • No technical knowledge is required to set up eCommerce websites

WordPress is the best option for creating a blog or informational website. However, WordPress requires a solid content management platform. WordPress makes it possible to transform a blog website into an online shop that sells a limited number of products.

There is a huge downside to building an eCommerce website on WordPress. This is the limitation of advanced features. It’s also possible to create an online portal if you sign up only for WordPress’s eCommerce ($45/mo) or Business ($25/mo) plans.

Magento

Magento was designed specifically for eCommerce sites. Magento comes standard with all the functions and aspects of an online shop. Take, for example:

  • Some of the most important functionalities include product comparisons, discount coupons, order tracking and multi-store management. Payment options are also available. One-page checkout is another option.
  • It is possible to effectively manage many products, making it more appropriate for building multi-vendor markets.
  • There are many extensions that can be used to increase the sales power of eCommerce businesses

Magento allows users to install themes and plugins on WordPress, personalizing their websites. This increases merchants’ sales power through more than 5.000 extensions and applications in the Magento marketplace.

A few hundred milliseconds delay in processing can have a negative impact on the user experience and conversion rate for eCommerce sites.

These problems are addressed by Magento, which uses modern technologies such as Varnish, Memcached or Redis. It also caters to users’ specific needs. Magento is the best e-commerce platform for building large, more important sites.

Let’s conclude:

  • Magento: Magento is a better option to build a large eCommerce site with many out-of-the box features and a marketplace of extensions.
  • WordPress is not as advanced in eCommerce capabilities than Magento. It’s still a great start for people who only need a simple platform to manage and sell small quantities of products to small customers.

Magento, despite having different initial purposes, is an eCommerce platform that was “born to be”. This makes it one of best choices for rapidly-growing companies. It already has excellent sales features.

Magento’s functionality is better than WordPress, which allows businesses to grow quickly in the online ecommerce marketplace. You will still need to have some coding skills and experience in site development to use Magento. However, this can be done easily by clicking on WordPress.

WordPress vs. Magento Security

Merchants always ask about security when selecting web builders. This is why it is important to compare the security features between two platforms. The core code of Magento and WordPress is both highly secure.

WordPress

The Security Team provides support for premium WordPress users who are above the average user. They don’t actually check every theme and plugin on the market. There’s still the possibility that you could add vulnerabilities to your theme or plugin and be exposed to hackers.

WordPress is built on secure code that is constantly updated by WordPress’s team. Amazingly, the entire process can be automated. Merchants can also schedule updates in advance, whenever there is a new security patch.

This auto-update function is only available to paid WordPress packages, while it’s not available for WordPress Open-source.

Magento

Magento offers two versions, as mentioned above:

  • Magento Commerce: A fully-hosted website

Magento Commerce users will find it easy to use, as it has prominent security features built in (such as a Web Application Firewall or DDoS services).

However, Magento Open Source does not!

You can choose a security extension from the over 750 available options in Magento’s marketplace. The quality of each app will depend on your budget and needs. Premium ones can cost between $25 and $7000.

To reduce vulnerabilities and other security issues, they also send security updates directly to merchants. Magento generally provides more security features than other platforms. 

Continue reading:

  •  How to conduct a Magento Security Audit of your website
  •  7 Magento security tips for keeping your Ecommerce store safe and secure

Let’s conclude:

WordPress and Magento both are secure if users take security seriously and keep their websites up-to-date.

WordPress users can be more at risk because it doesn’t have security features. Magento Commerce, however, has built-in security features that can help to reduce security risks.

  • Information theft or data leakage
  • Malicious transactions and other malware attacks

Magento’s robust and high-quality security features are well-known.

On the other hand, WordPress is recorded to have almost 90.000 attacks every minute. Additionally, there are 3.972 WordPress vulnerabilities.

  • WordPress plugins account for 52%.
  • 37% of the core WordPress files are in WordPress.
  • 11% of these are WordPress Themes

In the meantime, around 2.000 Magento online stores have been hacked in one of Sansec’s largest documented campaigns. WordPress is more susceptible to malicious attacks than Magento. Inadvertently installing a bogus plugin can cause this.

WordPress vs. Magento SEO

SEO is the most important marketing tactic of all. No matter how big or small your company is, SEO will determine whether you are successful among the millions of other sites trying to grab attention.

WordPress

WordPress allows merchants to leverage the online presence of their business.

  • You can customize the page titles, meta descriptions, headings, and image alt-text.
  • Choose from a variety of responsive themes to improve your SEO results

WordPress was built with textual content as its primary focus, making it easier to optimize and tweak. WordPress’s SEO power is unique in that it allows you to install functional SEO plugins (both free and paid) to automate and simplify certain parts of the SEO process.

Some plugins for WordPress allow advanced users to work with the site’s code.

You can remove any code that slows down page loading speeds or blocks search engine bots indexing it. This will improve the web’s SEO performance.

Magento

Magento’s essence is not a content-centric platform, as WordPress. As we have already stated, it is an eCommerce solution that offers a complete eCommerce solution. It is not as optimized for SEO as WordPress’s.

Magento’s SEO toolkit was created to help merchants optimize their SEO.

  • Choose responsive themes
  • All product pages should have a meta description
  • Each product image can be given a title and an alt text.
  • Make an XML sitemap to help customers create their website
  • Other SEO techniques for eCommerce product pages

You also have many extensions available on the market to suit your needs.

Let’s conclude:

Both tools offer many features and tools to improve a website’s search engine optimization performance.

WordPress vs. Magento

A blog is essential for every business. 60% of customers feel more positive about a brand when they can access custom content.

Blogs are very popular and can be used to both attract new customers or nurture existing ones.

Let’s evaluate together the power of WordPress and Magento blogging tools.

WordPress

WordPress was created in 2003 as a blogging platform. It has grown to be a multi-purpose CMS, catering to a wider audience.

WordPress is still the best blog platform and offers a wide range of blogging features, from basic to advanced.

You can create content on WordPress, the best content management system (CMS)

  • Drag and drop makes it easy to create content for your blog. Drag and drop images or buttons to the desired positions.
  • You can customize your blog with different layouts, photos and other element
  • Choose from thousands of themes and plugins available on the WordPress marketplace to meet your blogging needs

WordPress allows its users to easily and professionally customize the look of their store’s blog section.

Magento

Although Magento provides many features that allow users to scale their eCommerce business, the blogging functionality of Magento is not as well-developed and used as other marketing and sales tools. To add a blog to your Magento store, you will need to install the Blog extension.

Kobe Digital’s free Better Blog extension is a great option for merchants who want to create a blog and manage comments, categories, posts, and posts systematically.

Let’s conclude:

Magento is more difficult than WordPress for merchants to optimize and create blogs.

WordPress vs. Magento Support

These platforms allow merchants to solve everyday and more complex issues through multiple channels.

WordPress

The WordPress support site is a great resource for merchants, especially:

  • An business-focused email course with 10 topics to help you build a complete site for your business
  • You can talk to support staff via screen sharing with audio. Two 30-minute sessions are included for free to users

WordPress also offers support via a forum, where you can post your questions and receive help from other users. If you are unable to find the answer you seek in the WordPress forum you can use Quora and Reddit.

Only Premium, Business and eCommerce customers have access to the “Live Chat Support” benefit.

Magento

Magento Open-source users will find most of their professional support and help from hosting providers, web developers with technical backgrounds, and not the platform itself.

Magento Center’s main content comes with different types of support:

  • Announcements, Best Practices, Support Tools
  • Troubleshooting and Help Center Guide
  • FAQ and How to

Magento also offers other sources of help to its clients

  • Corporate Headquarters: 1-408-536-6600
  • Contact Sales at 1-800-685-3624
  • Magento Forums – Where you can share your knowledge and get tips from other Magento enthusiasts.
  • Technical Materials: Provide step-by-step instructions for how to use Magento, detailed user guides, security updates and other information.

It will also be completely different for Magento Commerce users. Merchants can access a premium (premium) Magento version that offers a wider range of features and 24/7 support.

Let’s conclude:

Both Magento and WordPress have rich documentation and large user communities that can help you find answers to most of your problems.

WordPress vs. Magento Pricing

WordPress pricing plans

WordPress offers 5 pricing options that can be customized to meet the needs of all its users.

  • Start your journey with a $0 plan.
  • Personal: $6 for the monthly plan, $4 for the year plan. This plan is best for personal use.
  • Premium: $14 per month for the monthly plan, $8 for the annual plan – Great for freelancers
  • Small Business: Monthly Plan $33 and Annual Plan $25 – Great for small businesses
  • eCommerce: Monthly plan $59, yearly plan $45 – This plan is best for online shops

These plan comparisons will help you to understand the advantages of each plan better.

Magento Pricing plans

The cost of the Magento Commerce Version or Magento Commerce Cloud, unlike WordPress, is based upon the annual gross merchandise (GMV), and average order value (AOV).

Magento Commerce Cloud will typically cost at least $20.000, but it is possible to spend even more.

The Magento Open-source makes things much easier for users. You will need to create your website from A to Z in return. You will need to pay for web hosting, extensions and the services of developers who can code your site or fix bugs.

Even if you have a strong knowledge base, building a site from scratch can still take you a lot of time and money.

Comparison of Magento vs WordPress

WordPress is the most popular content management system on the market. Along with its simplicity, price is the most important factor.

WordPress is cheaper than Magento. Magento can be both costly and complex at the same moment. It makes sense, however, when Magento is designed for intermediate-to-advanced levels of web development.

WordPress vs. Magento – Which is better?

WordPress or Magento? Which is better?

Short verdict

Magento is a great choice for small, fast-growing businesses because it offers a wide range of features out of the box and an open marketplace for extensions.

We can summarize the power of two most popular platforms, Magento and WordPress, by using a few points.

  • WordPress wins in ease of use – WordPress beats Magento
  • Magento eCommerce is a stronger and more prominent platform
  • Security – Both platforms’ core code is extremely secure. We can access related issues (plugin installations, web purposes) however. Magento wins
  • SEO – Both platforms try to improve a website’s search engine optimization performance.
  • WordPress has more tools and features for blogging than just WordPress.
  • Support – Both offer extensive community forums as well as detailed documentation to assist users.
  • Pricing – WordPress is a better option for those who want to create websites for multiple purposes.
  • Flexibility – WordPress allows anyone to create and configure a website that is fully functional, even if they don’t have any coding skills.

WordPress is a content management platform that can be used for eCommerce purposes.

Magento, in contrast to WordPress, is specifically designed for the development of larger, more functional eCommerce websites that include out-of-the box features.

They serve different purposes. Each platform has its strengths and weaknesses. Your business goals will determine which option is best for you.

For whom is Magento most effective?

  • For eCommerce businesses that are focused on selling products or services, and have strong financial and operational capabilities
  • You will need a comprehensive set of advanced and dedicated features that are specifically focused on eCommerce processes
  • Companies can realize the full potential of their website in the digital age.

Magento is your best tool for scaling your business quickly.

Magento is a powerful eCommerce platform. However, Magento is not as efficient in optimizing its eCommerce capabilities as WordPress.

Who is WordPress most useful for?

  • If your goal is to promote content marketing, cost-effectiveness and publishing content,
  • You need a user-friendly and applicable option to design a website, especially if the web isn’t based on selling products
  • It’s perfect for creating blogs, building communities, sharing stores, and so on

WordPress is a great choice for building your website.

WordPress comes with many eCommerce plugins that can turn any web site into a website. They aren’t as robust as Magento’s dedicated eCommerce features.

Use Magento and WordPress together

It is possible to combine 2 platforms to improve site performance. Magento is without doubt the most flexible eCommerce platform. WordPress is “a perfect” option if you are looking to create a beautiful blog for your website that generates more traffic.

A blog allows you to share announcements, updates, and product information. Your brand will benefit from more exposure to your blog. There are many options available to you when it comes down to finding extensions that allow you to integrate WordPress blogs into your Magento-based site.

Bottom line

Magento and WordPress are both secure web-building tools that can be scaled. Each has built its reputation in the eCommerce and CMS playgrounds. You can choose between Magento or WordPress.

Thank you for reading!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.