Email marketing is an excellent way to reach potential customers and customers. Email marketing has a high return on investment of $44 for every $1 spent.
Email marketing cost
Email marketing can be a great way of increasing your annual revenue. With the right software and a clever approach, you can turn a 100-word email into thousands of returns.
An email marketing plan is all you need. Email marketing allows you to:
- Increase brand awareness
- Linking your website to your site will encourage repeat customers and new customers.
- Build a loyal fan base of brand-loyal customers who are eager to hear from your company
What should you spend on email marketing? Keep reading to find the answer.
What does email marketing cost you?
An average business will spend $9 to $1,000 per month on email marketing depending on the platform they use and how many subscribers they have. They will only need $300-500 per month if they hire an agency.
A well-crafted and executed email marketing message reminds potential customers and customers to visit your website and gives them incentives. This goal is the focus of every email marketing campaign that we create.
Customers will choose you over other email providers when they make a purchase.
Reports show that 82% of marketers spend between 0% and 20% on email marketing.
- Annual revenue
- Online revenue percentage
- Your industry
- The product/service you are selling
- Your overall digital marketing goals
It is up to you to determine the budget for your email marketing.
Email marketing can be a great way to reach more people with less money.
What factors influence the cost of email marketing campaigns
Many variables can affect the cost of an email campaign.
- Your current email list quality
- The design and complexity of your email.
- How often do you run your campaigns
- This is the platform you use
Current email list quality
Inactive subscribers can lead to ineffective email campaigns.
Tools like Kickbox or NeverBounce are useful in identifying invalid email addresses and subscribers who have not been active, so you don’t bother to send them.
These prices are for each service.
Kickbox
Kickbox offers 100 free verifications. After that, you can expect to have to pay to verify subscribers’ email addresses.
- 50k verifications: $250
- 100k verifications: $400
- 250k verifications: $750
- 500k verifications: $1,000
- 1mm verifications: $1,500
- 5mm verifications: $2,500
Find out more about Kickbox’s pricing by clicking
NeverBounce
NeverBounce offers volume rates. You can expect to pay a lower cost per verification for every email you verify with NeverBounce.
- Verifications Up to 10k: $0.008/email
- Verifications upto 100k: $0.005/email
- Verifications up to 250k: $0.004/email
- Verifications Up to 1mm: $0.003/email
- Verifications Up to 3mm: $0.0025/email
- Verifications Up to 10mm: $0.001/email
To verify 100k email addresses, you will need to pay $0.004 to $400. For more information, see their price calculator.
BriteVerify
BriteVerify charges $0.01 per 250,000 monthly email verifications. BriteVerify also offers tiered discounts. The volume rate means that you will pay less for each additional email verification.
- 0-250k verifications: $0.01/email
- 250k – 500k: $0.008/email
- 500k – 1mm: $0.006/email
- 1mm – 2 mm: $0.005/email
To verify 100k email addresses, you would pay $0.01/email or $1,000. View their price calculator to learn more about BriteVerify pricing.
It is recommended that you clean out your email list at minimum once a quarter, and every three to six months to keep a high-quality list.
Complexity in email design
Complex emails will result in higher prices.
Many agencies charge an hourly fee or a flat fee to design custom email templates. Kobe Digital charges an $899 fee to create its basic email template design plan and $1,699 for our enhanced email design plan.
Your email design is more complex, so you will pay more.
Frequency for your campaigns
The frequency of your emails will impact the cost of email marketing.
A monthly newsletter will cost you less than if it was sent weekly.
Send one email per month and you’ll pay $3,000 If you send a weekly newsletter with 100k subscribers, $0.03 per person will be charged.
You will pay more for emails that you send.
Choose the platform
The price you spend on email marketing will depend on your email platform.
Let’s take a look at some alternatives.
- Mailchimp – Up to $199 per Month
- Constant Contact: Starting at $20/month
- Campaign Monitor: $9/month – $759/month
- GetResponse $15/month upto $999/month
- Hubspot Basic Option Free
- ActiveCampaign: Starting at $9/month
- Infusionsoft starts from $199/month
- Salesforce Pardot: Start at $1,000/month
These are just a few of the many options available for email platforms. Each option has its pros and cons. You’ll have to research each one thoroughly.
EmailMarketingFX is our proprietary email marketing software developed by Kobe Digital.
How much does an email marketing agency cost?
Don’t worry if managing email campaigns seem overwhelming. Kobe Digital is an email marketing agency that can help you create and send emails that generate results for your business.
Most agencies charge a monthly fee for email marketing services. Agency services can be subject to additional fees if you send a lot of emails per month.
There may be a charge per recipient depending on the platform you use. This fee is typically a few pennies.
Email marketing agencies can help you design emails and track the results, so you can evaluate the effectiveness of your campaigns.
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Kobe Digital email marketing management
Kobe Digital is the best email marketing company in the nation. Kobe Digital is a top email marketing company in the country.
View our email campaign pricing to find out how email marketing services prices fit within your budget. Call today!
Fully-managed email marketing services
Fully managed email Marketing does exactly what it says. We take care of everything so you can have a great campaign.
You will need to create the emails and include engaging elements. Then, track the results. You won’t have to do anything but make sure you have access to our data and strategies so you can make the final decision about what happens to your business.
Managed Email Marketing Services
These services are useful when you need to contact prospects and customers frequently. This allows you to communicate directly with prospects and customers.
If you’d like, we can test the emails that are sent to your recipients. If you wish, we can also test emails sent to recipients.
Track the number of calls customers make through their emails to your company.
Lead Nurture emails
Kobe Digital provides Lead Nurture Email Marketing Services to assist customers with making informed purchasing decisions.
All of our lead nurturing email plans include a campaign target strategy, workflow design, and copywriting.
