What is Facebook Ads Manager and How Does it Work?


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If you are looking to expand your online business, social media marketing is a great place to start. Reach thousands of people via popular platforms like Facebook that are interested in your company’s message. Facebook Ads Manager makes it easy to create and manage your Facebook advertising campaigns.

What is Facebook Ads Manager? How do I create my first Facebook Ad? This page will answer the question, “What is Facebook’s Ads Manager?” This page will walk you through seven steps to setup Facebook ads in the manager. We will also demonstrate three of the many useful features offered by Facebook Ads Manager. For more information on Facebook advertising and how to manage ads, please contact us.

What is Facebook Ads Manager?

Facebook Ads Manager lets you launch advertising campaigns, manage them after they are launched, and even delete them. If you are looking to advertise on Facebook or create a campaign, this is the right place.

Facebook Ads Manager lets you perform many functions, such as:

  • Set up new advertising campaigns and create new ads
  • Advertising campaigns can be managed
  • Modify your bid amount
  • Adjust your target audience
  • Track campaign performance
  • Your ads campaigns are ready to go

Facebook Ads Manager allows you to manage and create Facebook ads for desktop or mobile.

How to create Facebook ads with the Facebook Ads Manager

Let’s answer the question, “What is Facebook Advertising manager?”. Now let’s get to work and create Facebook ads. Facebook Ads Manager offers seven steps for creating an ad.

1. To create a campaign, click on the campaigns tab

Logging into your Facebook business account will allow you to access your Facebook advertising account. Click on the drop-down button at the right. To open the “Manage Ads” option, click the arrow. Your Facebook ad manager is now available. You have the option to either create a new Facebook Campaign or set up your ad.

2. Your campaign goal

The first step to setting up Facebook ads is your campaign objective. Your campaign objective is the goal of your ad. If you want your paid advertising campaign to be successful, you must establish a goal.

Without a goal, you won’t be able to tell if your business has grown. Setting goals can help you stay focused and assess if your business is producing positive results. Advertisers have the ability to set goals that are specific and focused.

  • Brand awareness
  • Expansion of reach
  • Traffic is rising
  • Management and earning leads
  • Increasing engagement

A campaign goal can help you stay on track.

3. Name your campaign

If you have multiple campaigns, name each one. This will help you organize your campaigns. This is particularly useful if you run similar Facebook ads, but with slightly different target audiences.

It will identify your ads quickly so you can view the right ads without having to click through them all.

4. Set your target audience

Next, define your target audience. The person you wish to reach with your ad is your target audience. You can target specific areas based upon gender, age, and location.

5. Place your ad

Once you have identified your target audience, the placement of your ad will be decided. Facebook offers many advertising options. Facebook allows you to place ads

  • Feeds
  • Stream videos
  • Right column of Facebook
  • Stories
  • Continue reading

Facebook ads manager can be used to showcase your ads on Instagram. The placement of your ads will be influenced by your target audience and objective.

6. You can bid on your budget

Once you have chosen your placement, you will be able to set your budget and bidding. Facebook ads allow you to adjust your budget. A budget is not necessary to run an advertisement campaign.

You need to balance a budget that is both practical and effective for your business.

7. Choose your campaign format and launch it

Next, select the format for your campaign. There are many formats you can use on Facebook to advertise online. These formats include:

  • Image ads
  • Video ads
  • Slideshow ads
  • Carousel ads
  • Instant Experiences
  • Advertisements from the Collection

You can use any of these formats to promote your business, products, or services. Any of these formats can be used to promote your company, products, and services.

Facebook Ads Manager: Three helpful features

Facebook has many helpful features that will make your Facebook ads more effective and efficient. Let’s look at these three Facebook Ads Manager features.

1. Audience insights

Facebook Ads Manager offers a wonderful feature called audience insight. Audience insights enable you to gain more information about your target audience in order to create better campaigns. This information could include their online behavior or location.

This will enable you to identify who is engaging with your ads and if they align with your target audience. This will allow you to identify new audiences who are interested in your ads, or the people who most interact with them.

2. Facebook Pixel

If you wish to run Facebook ads, the Facebook Ad pixel must be installed. This pixel lets you track user interaction on your website and offer valuable content. This tracking code can be found in the header section.

It keeps track of leads who visit your website.

  • Demographic information
  • Pages visited
  • Pages not visited
  • Page time
  • Interests

This information can be used for showing relevant ads related to products and services that they have seen on your site. These ads will be displayed in their Facebook feeds, helping to keep your business top-of-mind. The Facebook tracking pixel allows you to deliver more relevant ads.

You’ll connect with more leads interested in your business, and they will be encouraged to become customers.

3. Advanced targeting

Facebook Ads Manager’s greatest feature is advanced targeting. Facebook lets you target any group in order to create your ideal audience. Facebook lets you target multiple groups.

Let’s look at three of our most favorite options.

Targeted behavior

You can target people based on their behavior. You can target people by:

  • Be a good citizen
  • Purchase intent
  • Devices
  • Continue reading

You can also target customers who have previously purchased products from your company using behavioral targeting. This is a great way of targeting people based on how they shop online.

Targeted interest

You can also target people according to their interests. Facebook gives you access to the personal lives of individuals:

  • Hobbies
  • Activities
  • Pages liked
  • Continue reading

This allows you to target people according to what they like. This allows you reach the people most likely to be interested.

Demographic targeting

Demographic targeting is one of the most common types of ad targeting. This type of targeting allows for you to target people based on:

  • Localization
  • Gender
  • Education
  • Language
  • Finances
  • Marital and Family Status

Targeting is easy because you already know your audience’s demographics.

Start creating ads in Facebook Ads Manager today

Facebook ads are a great way for new leads to become interested in your company. You can easily set up advanced targeting and create a successful advertising campaign. You can find more information about Facebook ads at LinkedIn ads, how Facebook works and four tips to manage Facebook ads. Our experts can help you to understand the process. Our team has over 10 years of experience and can help create Facebook ads that engage with your audience.

Are you ready for Facebook to help your business grow?

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.