OUR APPROACH
Our overarching design philosophy
provides us with inspiration and guides
our decision making throughout the
course of every engagement.

Story-Driven Design

We create memorable digital experiences that reinforce a brand’s story, values, and mission with every interaction. By doing the work to cultivate a precise, clear understanding of every client’s overarching brand narrative as the first step in any engagement, we ensure that every component of an online experience is united by this narrative. The result of this rigorous design framework is a cohesive, purpose-driven final product.

Content-First Design

The more that is known about a website’s content, the better suited the design will be to deliver that content thoughtfully, coherently, and elegantly.

To learn more about the benefits of a content-first approach, read our comparative analysis on content-first versus design-first prototyping frameworks.

Why brands should build content-first websites

ADDITIONAL READING Taking a Story-Driven Approach to E-Commerce Design

Kobe Design was tasked with balancing lush aesthetics and high performance for a new entrant in the luxury automatic watch market.

Discover how our team applied a story-driven design framework to create an online shopping experience that conveyed the brand’s focus on quality and craftsmanship.

Read the case study

OUR CREATIVE PROCESS Our approach to brand identity design pairs unbridled creativity with a structured problem-solving framework to imagine new ways of bringing your brand to life.

Initiating each engagement with a thorough discovery and research effort equips our team with a clear understanding of your organization’s positioning and informs every stage of the process to follow. Each subsequent step of our workflow builds on the last, culminating in a final product that captures the essence of your brand and resonates with your most important audiences.

Discovery Gaining a full understanding of your organization’s mission and brand promise; creating alignment with respect to the goals and vision for the new brand
Research Analyzing the competitive landscape of your industry, evaluating the positioning of competing firms, and performing market research on target audience segments
Brand Mission Articulating your brand’s mission in concise, accessible language that can be readily internalized by project stakeholders to inform the remainder of the process
Design Inspiration Curating mood boards that capture the essence of the desired design language to serve as a concrete reference point when finalizing brand guidelines
Design Elements Selecting final color palettes, typefaces, and other design elements, and codifying guidelines for their consistent usage

Brand Book Development Delivering a comprehensive brand book for both internal and external use
Discovery Gaining a full understanding of your company, brand, customers, industry dynamics, and marketing goals

Content Creation Developing new content based on your objectives and importing existing content from your current site where appropriate
Design & UI/UX Creating mockups based around the content developed in the previous phase and inspired by the outcomes of the initial discovery phase
Web Development Implementing the approved designs in a development environment accessible to your team to keep you updated on the website’s progress
Testing & Quality Assurance Testing critical functionalities and ensuring compatibility across the most commonly used devices and browsers
Website Launch Transferring the completed website from the development environment to the hosting platform of your choice
Ongoing Support Performing routine maintenance, content updates, bug fixes and other troubleshooting over the course of the new website’s lifecycle
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