Understanding Six B2B Marketing Concepts


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Business-to-business marketing is a different concept from consumer marketing.

Marketing concepts for businesses are geared towards building long-term relationships with other businesses rather than individuals. This article will focus on a few marketing concepts that every business-to-business marketer should know.

What are Marketing Concepts?

A marketing concept, at its core, is “the use of marketing data to identify the needs and wants of customers in order to create marketing strategies that meet the company’s goals.”

Marketing concepts are, in other words: all the strategies and activities a company uses for marketing its products or marketing services in Miami.

Explained: B2C Marketing vs. B2B Marketing

We will briefly discuss the differences between B2C marketing and B2B marketing .

B2C marketing is the marketing of products and services to individuals. This type of marketing is most familiar to most because it involves all traditional marketing channels such as TV commercials and print ads.

However, business-to business marketing is a way to market products and services to other businesses. This type of marketing requires a different approach to marketing and different strategies than B2C.

Marketing’s 4Ps

This framework is used by businesses to plan and implement their marketing activities. It covers all elements of a company’s marketing strategy including product development, pricing and distribution.


The product is the first of the four Ps of marketing. This is the product or service that a company offers its customers. Businesses need to think about the features, benefits, as well as the price, when developing products. It is also important to make sure that the product meets the needs of their target audience.


Pricing is the second of the 4Ps in marketing. This is a simple one. It refers to the price a business charges for their products and services. Pricing is an important part of your marketing mix. It can have a significant impact on the market demand and profitability of your business.


Promotion refers to the marketing and advertising activities a company undertakes in order to generate interest in their products or services. There are many ways to promote your business, including advertising, public relations and social-media marketing.


Finally, distribution. Distribution refers to how a business makes their products or services accessible to its customers. Distributing products or services can be done directly, like through a website, or indirectly, through retailers.

Businesses must consider several factors when choosing their distribution strategy. These include the product or service they are selling, the target market and the marketing mix.

Businesses must ensure that their products and services are easily accessible at the correct time, place, and price. They should also consider the distribution channels they intend to use, and any intermediaries involved.

The Marketing Mix

A marketing mix is a plan that businesses use to plan and implement their marketing activities. It encompasses all elements of a company’s marketing strategy such as pricing, promotion and distribution.

Businesses can use the marketing mix to plan their marketing activities. This helps businesses ensure that all elements of their Marketing Strategy are aligned and support the company’s overall goals.

Marketing Mix Example

Let’s suppose you own a company that sells products. A new product is in your possession. Now you must decide how to price it and promote it to get it to your customers.

To develop your marketing strategy, you will need to take into account all these factors. You may not be able to sell your product if the price is too high. You could lose potential customers if you promote your product too strongly. If you don’t properly distribute it, you might not reach your target audience.

You can create a marketing strategy that is specific to your product and business by taking all these factors into consideration.

We’ve covered the basics, now let’s get into the meat.

The Production Concept

Production is based on customers being more likely to buy a product if it’s affordable and readily available. Businesses should increase production efficiency and reduce costs to make their products affordable.

This concept does not always consider the customer’s needs or the overall organization’s goals. Focusing too heavily on production and cost efficiency can lead to poor products and customer dissatisfaction.

Advertising Concept

Advertising theory states that customers will be more likely to buy a product if they are exposed to it more often. The central principle of the advertising concept is that businesses should concentrate on creating marketing campaigns and advertising campaigns that reach as wide an audience as possible.

This approach is effective in certain cases but it does not always work well to establish long-term customer relationships. It can also be costly and time-consuming for large-scale advertising and marketing campaigns to be created and implemented. B2Bs are especially vulnerable because their marketing efforts tend to be more focused and conversion-focused.

The Selling Concept

Selling is the most traditional concept. Customers won’t buy a product if it isn’t actively promoted and sold to them. Businesses should be more focused on selling and marketing their products than creating customer satisfaction.

Problem with the selling approach is that it doesn’t recognize that customers know what they want, and don’t need to be sold to. This approach can make customers feel like they are being “sold” instead of being helped.

The Marketing Concept

This marketing concept was born out of the limitations of the production view, which was the dominant marketing view prior to the 1950s. It is based on the belief that customers are more likely to buy a product if they feel their needs are being met. This concept says that businesses should be focused on customer satisfaction and meeting their needs.

Marketing concept is more customer-focused and takes into consideration the overall goals of an organization.

Social Marketing Concept

Social marketing is a concept that customers are more likely to buy a product if it aligns with their personal values. This concept encourages businesses to create products and marketing campaigns that reflect the values of their customers.

Businesses need to get to know their customers and understand what they want in a product or service to succeed. Businesses must also be aware of customer values and how they can be aligned to company goals.

The Societal Concept

Social marketing is based on the belief of businesses that they should be meeting the needs and interests of the entire society, rather than just individual customers. Businesses should create products and services that benefit society, not just the business.

This requires that they are aware of current social trends and can adapt their products and services to reflect these changes. In order to develop new products and services, they must be open to investing in research and development.

Which Marketing Concept is Best?

Marketing concepts for B2Bs are not universally applicable. Your products and services, target market, and overall marketing goals will all influence the best approach. There are some key marketing concepts that every B2B should remember.

1. Your target market is what you should be focusing on. What problems can your products and services solve? What problems do they solve? You’ll have more success in driving conversions if your marketing efforts align with your target market.

2. Make your value proposition strong: Why should your customers choose your products and services over the ones of your competitors? Your value proposition should be clear, concise, and compelling.

3. You can create a marketing strategy that suits you. There is no one-size-fits all marketing strategy. Depending on your products and market, the right mix of marketing channels is going to be different. Content marketing, search engine marketing and email marketing are some of the most popular channels for B2Bs.

4. You can track your results and adapt your approach as necessary. Not all marketing campaigns are successful from the start. You need to keep track of your results in order to identify which ones are working and which ones are not. You can then make adjustments to improve your results.

These key marketing concepts will help you create a marketing strategy that works for your B2B company.


Each of the marketing strategies discussed here is beneficial in its own way and can be used to help businesses achieve their goals. The best marketing strategy for a company depends on its customer base’s specific needs and values.

B2Bs must also be open to changing their marketing strategies in response to new trends and society. They can meet the needs of their customers as well as society by doing this.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.