Amazon sold its first book in 1995. In 2015, the US spent $341 billion online. Ecommerce evolved from a relatively new concept to an important part of the global economy over the past 20 years.

How is this possible?

We were interested in learning more about this topic. In this article, we will outline the major milestones and the current state of ecommerce along with the future outlook.

Important ecommerce milestones

1991 – The World Wide Web is created in 1994 – Netscape launches Navigator 1995 – Pizza Hut launches online ordering 1995. – Amazon is established. In 2003, 70% of Internet users made a purchase online during the holiday season. Apple launched iTunes in 2005, the first major online music retailer. Facebook begins selling ads 2008 – Online B2C transactions exceed $1 trillion

Ecommerce Sales in America

Ecommerce sales are growing steadily. Between 2009 and 2015, the total sales grew by 135%

Ecommerce is gaining importance

Ecommerce saw a rise in total revenues but continues to account for a larger share of total retail sales in the United States.

Ecommerce today

More than 800,000.00 stores have online shops, and 69% of adults shop online at least once a month.

Online sales for the product category

Electronics (22%), and Clothing (17%) were the most requested online orders.

Mobile Commerce and Personalization: Looking to the Future

Ecommerce is rapidly changing. Ecommerce is rapidly changing. Mobile commerce grew 2.58x faster than total online sales in 2015. 56% of consumers feel that they would be more comfortable shopping with a retailer that offers a personalized experience. 74% of online shoppers feel frustrated by websites that don’t cater to their needs.

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