Understanding Uber’s Digital Marketing Strategy


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The mid-2000s saw a shift in lifestyles that led to the rise of mobile apps. Being comfortable with global formations and a fast-paced world, Uber has welcomed us into our lives since 2009 with its controversial struggles.

The ridesharing company has a fleet that includes cars, SUVs, and independent vehicles. To be in business, they must register with Uber. Uber has partnered with car and manufacturing companies to provide its cars. The subsidiary product, which delivers meals, has become more popular than the single firm.

Uber has been operating in more than 70 countries and 450+ cities around the world. They have also developed driving schools to teach drivers good driving skills.

Uber’s marketing strategy does not include traditional mass marketing methods such as radio, TVC, print, and TVC. Instead, the company uses digital promotional tools to educate and engage customers. They wanted to offer a great product that customers could try once, and then return.

Let’s take a look at their global marketing strategies.

• Effective: Effortless Night 

Uber’s first TV ad is Effortless night. It spearheads the campaign Where To? This campaign also covers cinema, out-of-home, and online, and will run for six consecutive weeks in the UK.

The film was directed by Kim Gehrig and produced by BBH London. Elvis Presley’s You’re the Boss adds coolness. It was shot in one take, so there were many rehearsals to ensure that the choreographed piece ran across 60 seconds. Each nightclub story was registered, and the TVC told the overall story of an Uber-facilitated evening.

• Futuristic: UberEats Flying Burgers

Uber Eats wants to incorporate technology into its meal-delivery service. They plan to launch their first drone in 2021.

A ridesharing company stated that they are keen to use drone technology for Uber Eats meal delivery service. This was accidentally revealed by a job ad on WSJ, entitled “flight standards training”. This position is located in San Francisco, the company’s hometown.

Uber removed the listing from their website following an inquiry from the Journal. However, the listing can still be seen here on LinkedIn as of this writing. Uber spokesperson said that the listing “doesn’t reflect our program” as it is still very much in its early stages.

The job description states that the primary focus is to create “standards and procedures” while reducing operational risk for all UberExpress flight operations. UberExpress refers to the company’s drone-based plan.

• Innovative: UberAir

There have been some amazing tech news at Web Summit Lisbon this year. Here’s the best: Flying Taxi Software from Uber and NASA.

Jeff Holden, Uber’s chief product officer, announced that they had signed a contract to make ” flying taxis” a reality.

It is believed that the incredible service will be launched in Los Angeles in 2020.

They describe urban air transportation as using three-dimensional airspace to reduce congestion. This network of small electric aircraft, which take off and land vertically, is called VTOL (pronounced veet-ol) and will provide safe and quick transportation between cities and suburbs.

The Summit presented an example that showed how ‘flying taxis would transform an 80-minute-journey in rush hour traffic into a shorter than 30-minutes journey.

In terms of software development, NASA and ” UberAir“, will be in good hands.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.