Traditional Media and New Media: Which One is Better?


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Your business relies on multiple marketing and advertising methods to reach potential customers and leads. Your marketing strategies may have changed over the years and been replaced with newer ones.

Businesses are asking more about traditional media vs. online media.

The new methods are often called “new media” or “new media”. They have been designed to improve marketing results.

Continue reading for more information about new and old media. Learn about the differences between new and traditional media to help you choose which media is right for your company.

What are some new media marketing strategies that your company could use? Contact us and we’ll help you get your business started using new media. 

What’s the difference between new media and traditional media?

Traditional media allows businesses to reach large audiences via billboards, print advertising, television commercials, and billboards. Because of its broad targeting and advertising channels, traditional media can be more expensive than new media.

What’s traditional media?

Traditional media are mainly non-digital advertising and marketing methods.

Traditional media includes:

  • Advertisements for television
  • Radio advertising
  • Advertising in print
  • Direct mail advertising
  • Signs off-site
  • Cold calling
  • Door-to-door sales
  • Banner ads

Companies have used these methods for years to reach their customers and encourage them to buy. 

Marketing has to adapt to the changing needs of customers. 

This has also led to the debate between traditional and digital media.

What new media are you talking about?

Digital media is also called new media. This includes any method that is mostly online or uses the Internet in some manner.

These methods include:

  • Search engine optimization 
  • pay-per-click advertising
  • Content marketing
  • Social media
  • Email marketing

Although these methods aren’t new, many have been around for some time. 

Marketing techniques are always changing. If consumers have a change of mind, then we may see another shift. 

2020: The decline of traditional media (and inbound advertising)

Over the years, new terms have been created to describe traditional and modern marketing strategies. 

Outbound Marketing relies on consumers receiving messages. Inbound marketing refers to marketing where consumers actively seek out companies or enter their marketing channels.   

Inbound marketing techniques such as those you used in the past are no longer popular. They have the power to decide where their company will go and can ignore advertising that suggests otherwise.

This is why new media dominates the debate between traditional and new media.

Consumers are more likely to tune out traditional media than ever. Customers can turn off commercials, skip mail, and change stations. Market strategies can be ignored or deemed ineffective.

Read to learn more about the differences between outbound and Inbound Marketing.

Should I stop using traditional media in my business?

But it’s not always possible. This is true even for new media.

Many marketers are finding that traditional and outbound marketing methods are less effective. It would make sense to gradually eliminate these methods.

Many businesses find traditional media methods to be effective.

Billboards are a great way for local businesses to be noticed. Advertising in print can reach people who read magazines and books.

Although both media are often viewed as competing, they can have immense value when combined.

It’s fine to keep your current marketing strategies if they are still working. It is vital to assess all marketing strategies. This will enable you to adjust your spending accordingly.

5 new media strategies that will make your company stand out

There are many channels and strategies to choose from if you feel that digital media is the best option.

Let’s take a look at some of the newer marketing strategies that you may not have heard about. They all revolve around your website. For more information on website design and costs, visit this article.

These five media strategies are important for your business in 2020:

  • Search engine optimization
  • Pay-per-click advertising
  • Content marketing
  • Social media
  • Email marketing

Learn more about these media options.

Search Engine Optimization

SEO refers to the process of improving a website’s ranking in search engines like Google. Your website may not be ranked in search engines if it isn’t.

SEO can be used to improve a website’s rank in many ways.

Kobe Digital can do the job.

Website ranking does not depend on keywords alone.

It has been shown by research that search engine visibility is directly related to the revenue and leads generated by your business via search engines. 

Find out more about SEO and how you can get started by reading this tutorial.

Advertisement via Pay-Per-Click

Pay-per-click (PPC), allows you to select the keywords and phrases you want to trigger your ads. You don’t get paid if no one clicks on your ads.

PPC results can be seen immediately, as opposed to SEO, which can take several weeks. PPC ads drive qualified traffic immediately. This is a great option for anyone looking to quickly increase sales.

Content Marketing

Content marketing is gaining popularity over the past three- to four years. To appeal to customers and business leads, this strategy uses visual content like videos.

Content marketing is very popular because it offers consumers useful, entertaining, and informative content. 

Content marketing is very popular because it can impact website SEO. Google will rank websites with valuable content higher in search engine results.

Social Media

You should know the basics of social media, and how they work. Social media networks like Instagram, Twitter, and Google+ are used by businesses to establish relationships with customers and strengthen their existing relationships.

The greatest benefit of social media is that it allows you unfiltered one-on-one conversations with potential customers. This can seem daunting but it can be a huge advantage for companies looking to improve customer service.

Social media is not a one-stop shop. Females in their 20s or 30s will most likely have a profile or page on Instagram or Pinterest. Men might prefer Twitter.

No matter how social media you use or the networks you use, you need to be attentive to your online presence. If you do not provide satisfactory service, you could lose customers’ trust.

Email Marketing

Email marketing is a great way to reach customers and motivate them. Customers must indicate their interest to be added to a mailing list before they can be sent. This allows email to be inbound.

You can choose what to include in your email marketing. They provide valuable, informative, and entertaining content to their subscribers.

Learn more about marketing with new media

Now you might be wondering what next steps to take after learning more about digital media and traditional media. If you are interested in SEO, content marketing, or other inbound marketing techniques,

We’re happy to assist you if you don’t have the time and desire to learn about these marketing methods. Our team is happy to discuss marketing with you and make suggestions to improve your program.

We hope you find this page useful and informative on the topic of traditional and digital media, and the options available to you for marketing your products. 

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.