Are you thinking about expanding your social network efforts to incorporate TikTok
It couldn’t be a better time.
How popular was TikTok? It is easy to think about the word “extremely” Multiple sources claim that TikTok was the most downloaded app globally in 2020.
It’s not surprising that TikTok is still a mystery to many. This guide will show you how to communicate your brand message to them.
What’s TikTok?
TikTok, an online social network that is focused on video sharing, can be found at
Vine was a video-sharing platform that focused on 6-second looping micro-videos. Many of the first TikTok users were from Vine. It abruptly closed in 2017, and Zach King was one of those Vine transplants. King is now one of TikTok’s most prolific posters. He has over 56 million followers.
TikTok is similar to Vine in that it consists mainly of short videos. There are more cat videos than you can ever see in a lifetime.
It is very similar in content to YouTube. However, the social media components of TikTok are much more similar to Instagram.
TikTok video guidelines, rules
TikTok offers endless content on almost any topic.
The basics
A TikTok video clip must be no more than 15 seconds in length, but it is possible to combine multiple videos up to 60 seconds in length. TikTok users can create original content, modify videos, and add effects to them.
It’s possible to see videos of users dancing to background music on your feed.
Like Instagram, Facebook users can scroll through the feed to “like”, comment, and share videos. They can also send SMS (aka SMS), direct messages, and other communication tools.
Be aware! TikTok has the best platform for engaging across all accounts.
TikTok users spend more time on their visits than Facebook users, who can stay on the site for around 52 minutes per week. Instagram users, on the other hand, can stay on the platform for roughly half an hour per day.
Marketers who mix entertainment and savvy branding can uniquely reach millions.
Create an account before you launch your first TikTok campaign. Spend a few days with the community to get a feel for the culture.
TikTok marketing opportunities
TikTok has gained popularity quickly, but the advertising market isn’t as saturated as those on social media such as YouTube and Facebook.
Content creators are not seeing the same success with Monetization. There are far fewer brands trying to grab a slice of the TikTok market.
Marketing perspective: It is possible to get started early and for a low price
TikTok demographics
TikTok may not be the right fit if it’s not targeted at teens.
This social media platform remains a major stay for Gen Z. Nearly 40% of US-based TikTok users older than 30 are considered to be
TikTok’s users can come from any age, but it is essential to understand its core audience. These users make up around 60% of all TikTok users.
TikTok’s target audience is younger, but TikTok users over 30 are increasing in number.
You should also consider these demographics when marketing with TikTok.
- 56% of users identified as males, while 44 percent and % respectively for females. The platform does not allow users to select genders other than male and female.
- The platform is used by nearly half (52%) and almost half (47%) of users via iOS (Apple).
- TikTok now available in 150 countries and 75 languages
The most popular content categories on TikTok
It is important to understand the most popular content on TikTok. The entertainment category is much more popular than the other categories.
This ranking is calculated using hashtag views on TikTok. Next is Dance, which has over 150 billion hashtag views.
These broad categories can be useful but can also be used to create content or launch new marketing campaigns
Don’t worry if your brand doesn’t fit into one of these categories. These categorizations describe the style and content of the video.
Videos that fall under Entertainment might be related to TV series or entertaining in a new way. These data show that TikTok users visit TikTok more frequently for entertainment than fashion-focused content.
TikTok Marketing Tips
TikTok marketing falls into three main categories: influencer market marketing and original content creation. Your brand’s style, capabilities, and limitations will be considered when deciding which tactic to use.
Influencer Marketing on TikTok
Influencer marketing can also be known as influencer targeting. It determines how fast word-of-mouth recommendations can spread quickly across social media.
Influencers include celebrities, brand ambassadors, and niche promoters.
Influencers promote products and services to get consumers to buy them. Jay Baer, a business growth expert, states that true influence drives action and not awareness. “
Influencer marketing can be a great way for your brand to make the most of its efforts. It is important to get the support of social media influencers who can do more than simply expose your brand to their followers. Exposure can be a great thing, but it can also help to build your credibility.
Influencer marketing is possible with TikTok’s most viewed content, such as cooking videos or makeup tutorials. This is especially true for TikTok users who have large followings.
It is important to partner with influencers to promote your product/service. You will need them to pay you to promote your brand among their large following.
The TikTok influencer market can offer many benefits to your brand. A third of consumers trust opinion more than direct brand promotion.
Choosing an Influencer
In influencer marketing, relevance is more important than reach
While a TikTok user might seem like the best choice, it could be that you end up investing in a relationship with an influencer who will not benefit you.
Do some research on your niche and get connected with people who are genuine in the space.
- Use the Discover tab to find keywords related to your industry, product, niche, or services.
- It is possible to compile a list of TikTok users who have the most followers or who have shared the most popular videos.
- You have the option to narrow down your search to only a few influencers who you feel are right for your brand.
Tip Also, you can use the Discover tab to see videos associated with keywords across all categories.
Note about micro-influencers
Don’t discount potential influencers who have only a handful of highly-viewed videos. These might be the TikTok users that you can collaborate with before they become a household name.
Creating original TikTok Content
TikTok’s unique content is what makes it so popular.
TikTok users may find it easy to create simple videos that appeal to their audience.
Content creation doesn’t have to be boring.
Going viral
TikTok lets you explore “trend culture” using the same methods we used to find your ideal influencers.
Track the most trending hashtags related to your brand or product by using the Discover tab. Take a look at the most popular videos within your niche to get ideas for how you can be involved.
Get your coworkers and friends involved. It’s a great way for them to react.
TikTok users love funny videos that are both absurd and silly. It is easy to get too far.
You don’t have to make your brand viral for the wrong reasons.
These are the three TikTok trends that became very popular in 2020
TikTok content should be original, but you don’t need to reinvent the wheel.
Get inspired by past TikTok trends. You are more likely to see patterns in your niche.
Cranberry dreams
Nathan Apodaca started a very popular trend on TikTok in 2020. It featured a branded product (Ocean Spray Cranberry juice). However, he appears to have no official connection with the brand.
Apodaca can be seen skating down a street while sipping from a juice container in the video.
This is a great example of Tik Tok hard to explain. This video has been viewed more than 74 million times in one year.
Ocean Spray and Fleetwood Mac participated in the trend’s end.
Ocean Spray gave Apodaca a brand new truck — an incredible surprise that cost Ocean Spray far less to produce than a marketing campaign.
Zoom meeting with a coworker
Caitlin Ryan, TikTok’s star, created the third most-viewed TikTok video in 2020. She used COVID-19’s work-from-home climate to create
TikTok users recognized Reilly’s character. She has tourism with her coworkers and makes offensive remarks to her boss.
This video shows you how to create content that’s “of the moment”. Given the fact that many people will work remotely in 2020 and can attend work meetings via video conference, Reilly’s video is all too familiar.
These messages could also be used to market brands. A TikTok might help people enjoy their beverages while wearing masks.
Recycled Content
Reposting is common on all social media platforms.
Create a TikTok video in six simple steps
Once your idea is clear, you can begin to post your video on the platform.
It’s easy and quick to use
- Login to TikTok and click the plus sign on your main profile page.
- Be sure to capture your video.
- Adjust the recording settings by flipping your camera, changing speed, and length, or setting a timer.
- Video effects like voice effects and animations can be used, as well as augmented reality technology such as face filters.
- Upload your video.
- You have the option to add hashtags and display a preview screen. All of these can impact how many views your video gets.
- To add the video to your library, click “Post”. It usually takes a few moments.
You can modify your settings to send your video automatically to other social media sites. This will allow all your networks to be updated on TikTok.
TikTok advertisements
Create content, work with influencers, and create ads that will appear on TikTok feeds and videos.
This platform has the advantage of allowing you to make content that is both useful and profitable.
Advertising on TikTok is easy and quick. Most often, your ad will be up within 24 hours.
Infeed ads
Infeed ads are shown in, you guessed it, TikTok users’ video feeds.
To submit your advertisement, you will need to create an Ad account on TikTok. Wait for the review to complete.
You can add other features to help you reach your advertising goals.
You can target in-feed ads based on behavior or interest. TikTok shows ads to users who meet these criteria.
Based upon their interaction with TikTok over the past week or 15 days, behavioral targeting targets users. This allows you to reach more people who have engaged with the platform.
Targeting can either be done with a “custom audience” (or “lookalike audience”) You have two options: create lookalike audiences or target the same demographics that other brands.
TikTok offers these types of ads as well:
- Branded #hashtags
- Branded Products
- Brand Takeover
- Top View Ads
This ad allows you to increase brand awareness by embedding the brand in videos and hashtags.
SEO, and the TikTok algorithm
TikTok uses SEO (search engine optimization) to rank clips higher on search results pages. These clips can then be found by users.
Optimizing TikTok content is similar to optimizing the content on your website. Kobe Digital offers several articles about online content, SEO, and marketing.
Using hashtags is the primary way to increase SEO on TikTok. To find written content online, keyword searches are used in the same manner.
Simply type in various hashtags to see their popularity.
You could, for example, test the strength and usage of the #summervacationideas hashtag to see if it is being used in unexpected ways. Hashtags can be broad (#winterfashiontrends) or more targeted (#blanketscarf).
There is no limit on the number of hashtags you can use in your video. To make it easier to create compelling video descriptions, you should use only a few hashtags.
TikTok analytics tools can be used to measure your success
After your marketing efforts are launched on TikTok, you can access the analytics tools to see how they are performing.
To view these data, you’ll need a TikTok PRO account. Views, engagement, and other data can be tracked with your TikTok Pro account.
You can divide your dashboard into two categories: video analytics and profile analytics. More information about your followers can also be accessed
Profile analytics
Profil analytics gives high-level insights into brand awareness and interest.
- Followers: Total number of TikTok users that have followed your account
- Video views – How many times have you viewed your videos in a given period?
- Profile views: How many times your profile has been viewed during a given period
Follower metrics
Additional information about your audience will be available in the Follower Tab. Here are some related interests:
- Top territories – Where your followers are located (restricted only to the top five most populous nations)
- Follower Activity: When your followers are most active on this platform
- Videos your followers saw: The most viewed videos by your followers
- This is the list with the most downloaded songs from your followers
Video (content). Metrics
How to measure the success of your content This section gives insights into the popularity of your videos and perhaps more importantly why they are so popular.
Content metrics are measured using
- Total like count
- Total number of comments
- Total shares
- Total playtime
- Total video views
- Average watch time
- Traffic sources: Where traffic to your blog comes from
TikTok provides additional analytics beyond the three metrics. View engagement data, such as total likes, ratios between metrics, and the number of comments versus likes.
TikTok marketing
This brief overview will give you an idea of TikTok’s features and why your brand should be on it. It’s now time to get going.
For those who aren’t sure what to do, TikTok has an Inspiration section. These ads have been successful on the platform and have contributed to brand success across a variety of industries.
TikTok is similar to other social media platforms, but it’s also unique and has its own culture. It can be difficult to find customers for your products or services.
Start by becoming a TikTok user. Soon you’ll be able to identify the most popular content on TikTok and how you can integrate your branding into TikTok culture.
Are You Ready to Up Your Social Media Marketing Game
Learn more about Kobe Digital’s Social Media Marketing Tools. Small businesses in many industries can maximize their online marketing.
Kobe Digital’s social media management tools can help you create a social media presence and engage your network in new ways.
