07/20/2022

What Is The Importance Of Lazy Loading For SEO Results?

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Slow page loading times are a major problem for many websites. This can have a detrimental impact on the user experience. Images are cited as one of the many causes for this unfortunate situation.

It is essential to properly resize and compress your images before they are uploaded if you want your page to load quickly. What happens once images have been uploaded? Is there any way to optimize images and speed up page loading? 

Today’s post will show you how to defer the loading of non-critical resources like images, and leave them “off-screen” until they are needed. This is called Lazy Loading.

Now, let’s get started!

What is Lazy Loading?

Lazy loading is also known as one-demand loading. It is an optimization technique to optimize online content (websites or web apps). Lazy Loading allows you to load the most important sections and delay loading the rest until you need them. They won’t have to wait for the images to load and can use the web page immediately.

This is what happens when you apply a lazy loading script to your images.

  • Scrolling is a common method of reading the contents of a page.
  • Instead of seeing an image in the viewport, you’ll see a blurry placeholder picture
  • The original image will replace the placeholder image quickly.

Lazy Loading: The Advantages

We will now discuss a few excellent reasons to use lazy loading images on your website.

Your pages will load faster and more quickly than you think.

Loading pages with lots of images takes longer. The page can be used once the image data is fully downloaded. If we lazy load your images until they reach our customer’s viewport, rather than letting them load from top to bottom, the loading time problem will be quickly solved.

This results in a decrease in page weight and a faster loading webpage.

Bandwidth conversation

Lazy loading works by loading images only when users scroll to the area where they would be visible in the viewport. Mobile users with slow connections and mobile devices will be extremely grateful for lazy loaded images.

System resource can be saved 

Lazy load technology will save both client and server resources. JavaScript and unneeded code execution are avoided.

Enhance the shopping experience of customers

Lazy Loading can help store owners create a WOW effect that will make customers fall in love with their website. Customers will be delighted by the speed of loading and animated image transactions during shopping.

Slow page loads cause a lower bounce rate

When a website is being browned, consumers have certain expectations. According to estimates, approximately half of web users expect pages to load in less than two seconds. A 1 second delay in loading pages can result in a 11% drop in page viewers. Lazy Loading greatly improves page loading and reduces the bounce rate.

SEO: Lazy loading has an impact

A fast website can help you increase the effectiveness and efficiency of many SEO activities. You can also save money and gain users through both organic and paid searches.

However, Lazy loading can sometimes cause fewer search engine results. Search engines crawling the site will likely misinterpret and ignore resources that default to placeholder content because they are unable to read the actual content of the resource.

This is a trap that you can avoid with a simple hack tip. Search engine crawlers may be able access the webpage by adding links to the lazy-loaded content. These links are followed by search engines when indexing the website. The engine then indexes any content it finds. This means that the lazy loading website can be built in the same way as a normal website but will still allow users to quickly load content.

Conclusion

Lazy loading is a great technology that can help your business improve its customer experience and decrease bounce rates due to slow page loads.

Let’s discuss our suggestions and hear your success stories. We appreciate your time.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.