These eight elements will help you with technology lead generation. This post contains important information if you are looking to increase your business-to-business lead generator.
63% of marketers consider generating leads the most important problem in a competitive industry like B2B tech. If you use these B2B technology lead generation tactics correctly, you will reap the rewards. Before you start, make sure that these factors are considered when generating technology leads.
Analyze your efforts
Take stock of the activities in the past year and look at them objectively. You should thoroughly examine your data, staff, and lead generation strategies. You should have a thorough understanding of every visitor, lead, and MQL. If your organic traffic is growing, you should alter or eliminate your SEO strategy.
Take into consideration the needs and expectations of your audience
As you gain more information about your target audience, you will need to update and improve your buyer personas. There is no perfect person, and there are so many things to do every day that it can be easy to lose sight of the people you want to reach. To ensure that your lead generation efforts go to the right people for technology lead generation, it’s a good idea of reviewing your personas every quarter.
Have a look at the facts
You’ll never see enough results if you keep trying different approaches. Focus on the ones that are most beneficial for your company and then give your best.
You should do this in 2022 if you want to increase leads for your B2B tech firm.
1. Use the search intent of the user
Many B2B technology companies still look for success in getting to the top of search engines’ results pages. This is because it means that your keyword strategy and underlying SEO strategy have paid off, and you can attract more organic traffic and leads. Google’s BERT upgrade has made search results more efficient and provides different information.
Google’s machine learning technology, which is being used to filter through billions upon billions of results and show the most relevant for a user’s query, is becoming more powerful in 2022.
What does this all mean?
It’s not about ranking for keywords, but ranking for search intent for a specific person.
Google considers many signals when determining which order websites should appear. To get the leads you desire, your material should be high-quality, have authoritative links, and be mobile-friendly.
What’s your plan?
It is important to remember that search habits change over time. Search engine queries have become more complicated over the years. The search engine quickly deciphers a user’s query to provide a meaningful and relevant answer. Google now displays fewer irrelevant results because of SEO marketing that uses the right keywords.
It was easy to market to businesses using a search engine’s fragmented languages to imitate what someone might type into the box. Marketers must adapt to “topic clusters”, which are basically “topic clusters” that allow for technology-related search.
Many B2B technology companies are just now using the topic cluster method in their lead generation strategies. By focusing on the problems and pain points of your prospects, you can better target search intent and deliver the best solutions and answers to their problems throughout the buyer’s journey.
Subject clusters are a way to organize content. They allow you to group related topics under one page. Google and other search engines will start to consider your brand an expert in these topics and raise your rank as a result.
2. Carefully cast your net
Every visitor to your website should be treated as if they were a valuable commodity. You can create a digital experience that is engaging, and fascinating, and ultimately gives customers the advantage of not having to share their contact information.
When they visit your landing page, this is your chance to convert an interested party into your lead. B2B technology marketers often make mistakes with their lead capture forms. They are either too long or ask the wrong questions. You could lose potential customers before they have had the chance to become leads.
You need to find a delicate balance when creating forms to avoid making assumptions and to make sure that the person filling out the form truly believes it will be valuable.
Tips to get the best lead capture forms
- Remember that prospects are on your site because they have a problem and you want to solve it. Prospects will be more likely to sign up as soon as possible.
- To use logical conditioning, ask “What is your experience level?”
- If you are presenting an infographic only, don’t ask the recipient for their cell phone number. All information you request must be relevant to the value that you are delivering.
- Landing pages should be simple and clear. Your copy should have two goals: to entice prospects and to weed out people who don’t fit your organization.
- Our comprehensive guide to online lead generation can help you increase quality leads.
3. More often publish
Content marketing is a great way to increase your B2B lead generation. B2B marketers often complain about not having enough time to create and distribute content. HubSpot research has shown that companies that publish 16 blog articles or more per month receive 4.5 times the leads of those who only publish 0-4 blog posts per month. It’s worth it.
High-value content is important for B2B buyers. It will bring them to your site and keep them there for a while. Demand Gen Report found that 96% of customers look for information from industry experts when making purchasing decisions. This is an excellent opportunity to showcase your expertise and position yourself as an industry thought leader by providing quality material regularly.
You can use compounding postings if you have the resources and time to do so. They are being discovered by more people every day and they are more popular than ever.
Compounding posts are more popular than other types of posts because they generate greater interest over time. A single compounding article can generate as much traffic as six fading posts, and it accounts for 38% of total traffic over its lifetime.
It is not always clear whether an article will bring in more traffic over time. This depends on the industry and audience to which it is written. However, there are a few common traits to all compounding articles.
- Instead of focusing on a narrower picture, focus on the whole picture.
- It doesn’t consider the past or future
- It is easy to understand and read.
- These articles often include search terms such as “how”, “what”, and “why”.
- The reader can be helped to solve a problem or reach a goal.
It is important to remember the importance of content marketing. If necessary, you should not hesitate to restructure your B2B tech company to give your employees the resources and time they need to create high-quality content.
Check lead feeder
4. Sponsored search can be used for remarketing purposes
Pay-per-click marketing is an effective way to generate new customers or move existing customers further down the sales funnel. According to Wordstream, more than 65% of online shoppers click on Google ads.
It’s very unlikely that someone will visit your website for the first time. Salesforce indicates that they will return to your website 7-8 times before they are ready to fill out a form or speak with a salesman.
Re-targeting B2B buyers are essential to keep your brand front and center in their minds. Potential customer is much more likely to buy your products or services if they have read one of your articles and then see an advertisement on Facebook that reminds them.
5. Be a better social media user
B2B IT companies often avoid social media lead generation due to the belief that it’s not corporate enough or because potential clients aren’t using it. Your customers will be just like any other B2C customer and they want to be entertained and engaged.
Social sharing is intimate and can help brands improve their reputation as well as increase the authenticity of their messages. If you do it right, you can see a significant increase in new leads. According to the Social Media Examiner, 66% of marketers have found that social media generates leads.
Social media is an essential component of business-to-business lead generation. This will allow you to gain a better understanding of your buyer personas. Based on their online behaviors, you can then evaluate what interests them and create content that resonates.
LinkedIn is the most socially valuable social media network to generate leads for B2B organizations. This platform is used by 86% of B2B buyers to exchange and discuss important information. There are hundreds of B2B technology-specific groups that you can choose from so you’re certain to find the right customers. Sign up immediately to create your company profile and join the relevant groups. You can start sharing within minutes.
6. Install an email automation system
Email marketing isn’t something new or innovative in 20212. However, it is still the most successful method of distributing company materials. Marketing automation is the best technique to grow your B2B technology leads by 2022.
Pepper Global reports that B2B marketers choose marketing automation to produce more qualified leads for their B2B businesses. You can use your CRM to send urgent emails to the people who require them with the help of marketing automation software.
This will save you time and money as well as bring your content to your customers at the right moment.
You can set up rules to send personalized emails with additional information to prospects who complete certain activities on your site. For example, filling out forms or clicking on the contact page.
7. Take a walk outside of your office and leave the workplace.
Online has become so common that it’s easy to forget that face–to–face meetings can still be a great way to meet potential customers. Even if you only have an hour to spare, offline events can be a great way for new people to meet, keep up with technological developments, and establish themselves in the industry as a thought leader by hosting talks or speaker events.
But don’t stop there. You can promote your B2B technology brand by creating pre- and post-event blog posts, filming speeches and presentations, then sharing them via social media. Your presentations can be made into downloadable materials. You can use them to attract site visitors and convert them to leads by collecting their contact information via forms.
8. Ask your salespeople for advice
Talk to your sales team as well. These are the people who will follow up on the leads that you give them. You want to make sure that your marketing strategies are not going to waste. Also, ensure that you attract the right customers. If you want to improve your marketing strategy, it is important to get feedback from your sales team on the quality of leads.
Sales and marketing teams should strive for the same revenue targets whenever possible. Your teams will be more aligned as a result.