Speedtest.net rankings show that the global average internet speed is 27.69Mbps for mobile, and 63.85Mbps for fixed broadband speeds. Internet connectivity is improving and reaching more people every day.

Website visitors expect fast, responsive websites that offer tons of features. Poor performance and slow loading websites are a big turnoff for visitors. Google considers site speed when ranking search results.

Your online store can be hampered by a slow website.

Sinking conversion rate = slow site

Customers notice the little things. Small lags or bugs can cause cart abandonment and sinking conversion rates. This could lead to customer loyalty issues.

Google has strict standards regarding mobile and desktop websites. Slow loading times can cause Google to block your page from being indexed. Google released an update in July 2018 that sought to encourage higher rankings and faster mobile pages. More conversions are possible with higher rankings.

Why is your Magento website slow?

You’re likely to have received feedback from Magento store owners about pages loading too slowly. Perhaps you were stunned to see how low your site’s performance was on Google’s PageSpeed Insights and TestMySite.

Bottlenecks are the main reason your site is slow.

These include:

• Too much JavaScript
• Many images
• There are not enough hardware resources
• Slow hosting provider
• Database that is not optimized
• Poorly-written code

What can you do to increase performance?

Here are 10 ways to speed up Magento’s website.

Like any e-Commerce website Magento has many moving parts. A small delay can lead to serious problems due to all the site features, extensions and elements.

This is what you can do to optimize Magento performance now.

1. Find a better host

Consider investing in virtual private server hosting. Cloud, dedicated and VPS servers are more stable and can handle server requests faster than the cloud servers. It can be difficult to get the right balance of resources (CPU and RAM), so it is worth playing around with the settings. Find top Magento hosting providers here

2. Get Magento 2 ASAP

Are you still using Magento 1? Is Magento 1 still being run on a slow server? Magento migration is a must if you’re still running Magento 1 on a slow server. Magento 2 is superior in all ways, and support for Magento 1 will cease in June 2020.

When compared with Magento Enterprise Edition 1.14.2, the server response times for all stages of the checkout process are consolidated and show that Customer Checkouts are 51% and 35% faster on Magento Enterprise Edition 2.0.

Magento’s whitepaper on Site Performance Optimizations will provide more information about the differences in performance between Magento 1 and Magento 2.

3. Upgrade to the most recent version (of everything).

The performance difference between Magento 1 & Magento 2 is staggering. This is true for any other technology, such as the webserver (nginx or Apache), programming language (PHP), JS, and other features like Magento extensions.

Software developers work hard to ensure that their software is reliable and secure. You don’t want to miss out on big performance gains. Update everything today.

4. Professionals can audit your site

Sometimes, no matter how many tweaks you make to your website, you won’t see the results you desire. One trained eye can replace 1,000 untrained ones.

Magento sites can have too many server requests and heavy page weight. They also tend to have lazy pages elements and images. There are lots of third-party extensions and poorly written code.

An expert site audit can help you identify and resolve technical issues that could impact Magento’s performance.

5. Magento Bloat: Get Rid of It!

Magento comes preinstalled with many features that you may not need. You can disable core modules and other features that you don’t need.

Modules you can disable include:

• Extra languages
• Online shipment and payments
• Backup, Captcha Persistent RSS
• MSRP, Send A Friend, Weee
• Multi-shipping and Checkout agreements
• Types of products
• Depending on the store, there are many others.

You can disable unnecessary features such as:

• Reports by observers
• Event reports
• Plugins
• Layout elements

Reports are generated for different user actions, such as adding products to your cart or viewing specific products. Magento 2 can be made faster by disabling the reports and any plugins/layout elements that you don’t use.

6. Invest in a CDN

One of the best ways you can instantly increase your site’s performance is to use a Content Delivery Network (CDN). This allows your visitors to experience the same site from any part of the world. CDNs can deliver media, images and JS/CSS files faster than traditional servers.

7. Optimize your database

Databases store data at one place. Site visitors can press a button to send a request to the server. The server then responds with an answer.

A disorganized database will cause the server to take longer to respond to requests. Performance will reflect the result.

You won’t be able to optimize your database if you don’t have a technical background. An audit of your site is the best way to go.

8. Turn on caching

Magento recommends that you turn on all caches from the Tool > Cache Management Page. Varnish Cache is also recommended by Magento — an open-source web accelerator that reduces the server response time as well as bandwidth usage.

9. Magento Performance Best Practices

This is one of the best resources to improve page speed. It offers best practices and recommendations, and is easy to follow even for beginners.

This is just one of the Magento tips (click to see the complete version)

Go to Stores-> Configuration-> Advanced-> Designer to change the values to the ones shown in the table.

Settings Group	Setting	Value
Grid Settings	Asynchronous indexing	Allow
CSS Settings	Minify CSS Files	Yes
JavaScript Configurations	Minify JavaScript Files	Yes
JavaScript Configurations	Enable JavaScript Bundling	Yes
Template settings	Minify HTML	Yes

10. Optimize CSS and JS

Too much JavaScript or CSS can cause loading delays. Magento 2.3.2 now includes a JS optimization that you can enable to load JS files after main content has been loaded. While minifying is a good thing, sometimes optimizing and rewriting code is the only option.

Takeaways-Turn to professionals for high performance

You can only do so much to improve your website without technical knowledge. These 10 tips are only a small part of the best ways to speed up Magento stores. Site performance problems can be anything from simple bottlenecks like slow script loading to more complicated issues like an extension that takes up too much resource.

You might be lost if you don’t have a deep understanding of Magento. Magento professionals can help you navigate this complex area. Experience is more important than enthusiasm in most cases. Therefore, it is essential to find the best candidate for this job: a Magento development company.